Beijing Beijing time October 30, the domestic first-line casual wear brand Bin Yi Nu together idol spokesman Zhang Jie and Jin Sha in Jinan Springs called "Star Yao Jinan" large-scale brand investment exhibition. Tencent Sports was invited to attend and interviewed Mr. Wang Ren Award, General Manager of Bin Yi Nuo (China) Co., Ltd.
Tencent Sports: Wang, Hello. Bin Yiu just spring and summer 2010 new conference was successfully held. Bin Yiu as a business in Fujian, why choose to come to Quanzhou Jinan this time to launch a new product?
Wang Ren Award: Jinan is our country's more developed economy, population more cities, but also our Bin Iraq slave brand in the country a benchmark, is our very good agents. The choice to hold a new conference held in Jinan will help our brand to upgrade to a new level. We hope that the agents can do a better job in this exhibition.
Tencent Sports: All-Sports just ended in Jinan, Bin Yi Nu New Merchants will choose to hold here; In addition, the new product also has a lot of sports and leisure series, that Bin Yi Nu is to expand the sports and leisure style clothing in the brand Share it?
Wang Ren Award: The 2010 spring and summer wear our main show is the three major series: "Vitality Series", "Urban Series" and "Rainbow Series." The "Vibrant Series" aims at locating the student groups and mainly embodies the youthful and beautiful campus style, which contains some sports meanings. However, our brand positioning is not sportswear, we still have a strict definition.
Tencent Sports: Zhang Jie and Jinshan enabled as the fourth spokesman for the brand, then there any plans for the promotion of the future? How to make these two spokesmen play the greatest value?
Wang Ren Award: We asked a few of the last spokesman are the stars of the drama, mainly acting, for our promotional activities held by a number of difficulties. The two ambassadors we invited at this time are great singers and will be more beneficial to promote our brand; so next we will have the opportunity to cooperate with both their album release and theatrical movie to make both A spokesman for us to help us improve brand awareness.
Tencent Sports: It is understood that Zhang Jie should be the first menubu brand Ibrahimovic brand, which is Bin Iu in the market positioning of a change?
Wang Ren Award: Now more and more boys like to wear casual style clothing. In a foreigner's view, Bin Yi Nu is a women's brand; of course, the brand was just launched when we just do women's clothing, but the proportion of our men's clothing in the past two years continue to increase, from today's new product launch, we Can see that this trend, the proportion of men's clothing will be further increased. By Zhang Jie as an endorsement of the image, now more able to stimulate male consumption, so we are very confident and then increase the proportion of men.
Tencent Sports: Bin Iu cost more expensive to invite celebrity endorsements, which contribute to the brand sales how much?
Wang Ren Award: Enable celebrity endorsement, to our sales performance improvement reached 30% -40%. There is a certain amount of blind consumer spending among young people. Our spokesperson, as an idol for teenagers, has some guiding role for our target consumer group and has a significant effect on the growth of our sales. Very fortunate, we have such a suitable spokesperson to promote our products.
Tencent Sports: Bin Yi Nu brand positioning in the young people, and now the young people are also one of the main users of the Internet. Bin Yi Nu have plans to further increase the promotion of the network?
Wang Ren Award: Of course, now the network penetration rate is very high, we are all through television, print media promotion, this year we have some publicity on the network. In 2010, we do not rule out some big moves.
Tencent Sports: Since its establishment in 1995, Bin Yi Nuo has been through and fourteen years since then. Could you please ask Mr. Wang to introduce the development course of Bin Yi Nu brand to our netizens?
Wang Ren Award: In more than a decade of development, Bin Yi Nuo has always been ahead of the brand awareness and brand development as a guide, through the promotion of research and development capabilities, systematic mining brand personality culture, and gradually from the development of fashion to create leading fashion, With an annual output of various T-shirts, shirts, casual pants and other series of clothing more than 700 million sets, the best-selling domestic products, Southeast Asia and other places. At the same time, Bin Iraqi slave lion clothing company opened the star endorsement brand image of the first of its kind in the Shishi became the first state-level enterprise approved by the State Administration for Industry and Commerce, the first national authorities identified "China Famous Brand" clothing brand and create China Clothing business first, a brand invited two of China's top ten fashion designers, chief brand innovative design, has achieved thriving success, has become the rapid rise in recent years, one of the casual wear brands.
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