Zhangjiagang's First Microfilm Competition Shows the Charm of "Yangtze River Culture" Read Article>>

Seek the Yangtze River Culture Symbol and Interpret the Humanistic Spirit

On one side is the ancient symbol of the Yangtze River culture and the deep humanistic spirit of the Yangtze River. On the other side is the latest carrier microfilm of the new media context. What kind of “spark” will the combination of the two create? The 2013 China Zhangjiagang First Micro-film Competition hosted by the China Directors Association and the Zhangjiagang Yangtze River Culture and Arts Festival Organizing Committee gave a wonderful presentation. On the afternoon of November 1st, the contest award ceremony was held in the broadcast hall of Zhangjiagang City Radio and Television Station. Li Shaohong, President of the China Film Directors Association, Liu Yiwei, Deputy Secretary-General of the China Film Directors Association, Yao Linrong, Party Secretary of Zhangjiagang City, and Yang Fang, Member of the Standing Committee of Zhangjiagang City and Minister of Propaganda, attended the award ceremony.

Since 2004, Zhangjiagang City has successfully held the 9th China (Zhangjiagang) Yangtze River Culture and Arts Festival. This year is the 10th. For many years, the Yangtze River Culture and Arts Festival has always been committed to effectively integrating the cultural resources of the Yangtze River Valley, building a platform for linkage dialogues along the Yangtze River, and promoting the common development and common prosperity of the Yangtze River Basin economic and cultural development. The social influence is increasingly far-reaching. As an important part of the festival, this year, under the auspices of the China Film Directors Association, Zhangjiagang City and Sina.com formed a strategic cooperation to hold the “Thirty Signs for the Culture of the Yangtze River”, the first micro-film contest in Zhangjiagang, China. Micro-film works, in the context of new media, use micro-films to display the colorful Yangtze River culture and rich and profound humanistic spirit of the Yangtze River, providing creative young filmmakers with a dream stage.

The contest was launched in July this year and lasted for more than 3 months. It received a total of more than 100 submissions from professional microfilm institutions, colleges and universities, and a large number of users. The works were photographed covering representative areas along the Yangtze River in Qinghai, Chongqing, Hubei, Hunan, Jiangsu, and Shanghai, highlighting the cultural symbols and humanistic spirit of the Yangtze River Valley. The competition was voted by users and reviewed by experts, and finally one best movie award, three outstanding movie awards, best director, best idea, best story, best performance, best visual effect and best sound effect were selected. Each of the award winners and the net friend's favorite micro-film awards were 10. The competition was supported by Sina.com, which provided full support for the entire process. Sina Weibo fully supported it and was recommended in several important locations. It held two large-scale online events, igniting 4,000 discussions and receiving over 10,000 comments. The total population reached 70 million.

Li Shaohong, the director of the China Film Directors Association and the famous director, said in an interview with reporters: “Zhangjiagang has beautiful scenery and profound culture. It provided rich and colorful shooting materials for this micro-film contest, and innovatively disseminated the Zhangjiagang city cultural brand. A number of professional filmmakers and movie lovers who have different perspectives on the culture of the Yangtze River have emerged in the sub-contest. It is an invisible but irresistible force to demonstrate the Yangtze River culture with microfilms. It is the Chinese film that faces the new media context. Actively explore."

Xinhuanet.com Jiangsu Channel, Sina.com Jiangsu Channel, China Yangtze River Culture and Art Network, Zhangjiagang Online Network and China Zhangjiagang Yangtze River Culture and Arts Festival. Weibo performed a live video and microblog live broadcast of the entire Zhangjiagang First Microfilm Competition.