The future of the global cosmetics packaging market

For novelty products, if new packaging is adopted, the influence on customers will be greatly enhanced. In addition, the novel packaging can add luster and attraction to a very ordinary product.
In the personal care products and perfume market, product packaging has become an important factor that can quickly lock the eyes of consumers on retail shelves. Because contemporary consumers have become aware of packaging design, from the mass market to high-end shopping malls, from glass bottles to plastic bottles, perfume and cosmetics marketers have increasingly focused on packaging innovation and innovation. Due to the intense competition for end consumers' attention, many packaging suppliers believe that product design becomes more important than ever. The demand for customization drives the continuous development of customized production (individual production mode for different consumer needs), and patented molds are popular in the industry.
The novelty of packaging and the value of shocking customers are particularly important. The concept of innovation is fully utilized in this type of design. Innovation will undoubtedly be welcomed, but it will gradually lose its uniqueness over time. In the long run, a natural choice will surely be adopted by all product areas. This kind of innovative concept will eventually bring benefits to customers, and it will also bring benefits to brands and retailers, but the shock that will shock customers will slowly Diluted by time.
feature:
- The logo and symbol are clear and distinct. Inside and outside packaging are marked with a distinctive pattern information with a strong visual impact.
- Frosted glass, matte matte surface. Prevents active ingredients in the contents from being decomposed by sunlight.
- Decorative features, especially bottle caps or stoppers.
- Simple packaging, elegant appearance (especially perfume bottles).
- Classical luxury and whimsical fantasy combination.
market trend:
- Efficacy products/aromatherapy. Uniquely designed packaging can demonstrate the drug's medicinal properties. Amber glass bottles block UV light, which breaks down many sensitive components.
- The packaging of popular perfumes reflects the sense of department stores and raises the quality standards for packaging design in the mass market.
- Broaden the application of other industrial packaging. With the improvement of the quality of packaging products, the increase of functionality and the continuous development of new varieties, the use has also been further expanded. In particular, some packaging materials have been gradually expanded from food packaging and pharmaceutical packaging to cosmetics.
- The rise of personal brand products, more dermatologists launched their own brand of products.
——In the bath and body products, the innovative use of plastic packaging with new color effects, appearance design and innovative label design are common.
- Luxurious appearance, exquisite and beautiful design, highlights the momentum of grace and luxury, is the eternal theme of cosmetic packaging design.
- Environmentally-friendly green packaging has a promising future.