First of all, clear concepts, what is the big design concept of the furniture industry?
Under the current macro situation, is there no way for our company to have a way out? The answer is definitely no. China's furniture industry is very large, growing at an average rate of 22.2%, which has always been the case. This year's conservative estimate will not be less than 600 billion next year. The market space is still huge, the key is how we do it. We often see companies that feel good when they feel the chill. Zhejiang also has similar companies, like “Sao Olympicsâ€, whose growth rate is 47%. The key is to see how to do it. It turns out that it is better to do it because the overall competition is not intense enough, so it can be done in general. However, when the macroeconomic situation emerged, the first thing that failed was the company that had no fighting power. The one who really survived was a winner.
What is the concept of the market, the essence of the market is competition. It's not how good you are to do it yourself. It is because you are better than others. What we must study is our own competitiveness. Our competitiveness depends on which aspects, not just ourselves, but in five areas. Individuals compare it to popular, divided into five levels.
A one-star company only pays attention to itself and how to do it on its own. But after fierce competition, you will have a hard time surviving because you have to consider what consumers need. We can't give them what consumers don't need. You are researching consumers, your competitors are also researching consumers, and they may know consumers more effectively than you. So we have to study our own competitors. Which aspects of ours are more advanced than our competitors and have an advantage. For example, our prices are low, our products are unique, and we can differentiate. Researching competitors is not enough. We are talking about direct competitors. We have to consider potential competitors. For those who have been in the domestic market before, they are all competitors. Many OEMs have good production capacity, and you also have great advantages. If you enter the domestic market, it will have a big impact on the same type of enterprises in China. At the highest level, we must study the good level. A consumer who went to the mall to buy furniture , originally wanted to buy classical furniture , and bought a European style, this possibility also exists. You also have to consider the competition for alternative goods. Each piece of competition needs to do an analysis to determine its position.
It is recommended that our export enterprises take a three-step turn when they go to domestic sales. Did not eat into a fat man in one breath. We have to face such a reality. If we say that a company is developing some goods at once, it is impossible to completely change its appearance. If we want to help you, at least give us a year, what happened in the year, how can you survive, we can't control it, and there is no way to manage it. If there is a year, we can tell you how to go, we can give you an analysis, do you think there is no reason, and make sense to go on. Why is it a year, because we need such a long process for research and analysis. Second, relying on the exhibition. To catch up with the exhibition in August next year. During this time period, if you decide to transform, you have to decide to do this. I think the first step is called strategic exploration. Second, strategic growth. The third is strategic promotion. The more ahead, the more important the work. Fourth, the pyramid of market positioning. I want to tell you very clearly here that the traditional model of market consumption is a pyramid model. At the bottom is mass consumption, and going up is including image. The top consumption of the pyramid is culture and personality. This is not wrong in itself. But in the real market, we must know that the latest theory is that there is an inverted pyramid. A positive pyramid, an anti-pyramid, two groups together are a dumbbell type. We only have two roads to make a profit, or to fight for the price and scale. The scale is bigger than others, and the products must be lower than others. In the case of the same product, you rely on this to win the market. This is a road.
Pay attention to differentiation, that is, people do not have, I do, people already have, I will not do. This will ensure that the products I develop are adaptable to consumers. You have a lucrative profit. This market level exists. There are quite a few markets that exist. This is to bring us new space.
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Zhejiang Yinglin Luggage Co. Ltd , https://www.yllcluggage.com