At the just-concluded seminar on the price of the furniture industry, Zhu Changling, chairman of the China Furniture Association, put forward the "information of the price of the code", so that the furniture "old-for-new" was implemented at the institutional level.
The reporter learned from the industry that the form of “old-for-new†furniture is derived from the imitation of the household appliance industry. The national policy of “old-for-new†furniture has not been implemented, and many merchants have successively launched the “trade-in†activities. There are actually many “unknown priceâ€. "The flickering behavior."
The owner disclosed:
Furniture manufacturers raise the price "trade-in"
“Consumers cannot remember the price of each product so accurately, and it is impossible to go to the furniture city every day.†A member of the Provincial Furniture Association told reporters that consumers are “incomprehensible†about the actual value of the product. Discounts and rebates, this kind of intuitive discount, is easy for some manufacturers to make a profit on the profit, so that people who buy furniture seem to make a cheap, but actually suffer a loss.
For example, a bed with an original price of 5,000 yuan is sold at a discount of 10% (the actual transaction price is 4,500 yuan); some irresponsible manufacturers change the price tag to 6000 yuan on the day of the event, and sell it at 15% - the consumer soft-hard foam Cut 20% off and finally 4800 yuan! It is very likely that the price will be cut for half a day, but it may cost more than usual.
Reflection on the status quo:
Businesses are worried about "difficulty"
The reporter visited the furniture city that the furniture association mentioned in the “clear price†and replaced it with a new one. The head of the marketing department said frankly: “Many consumers have the idea of ​​updating furniture, but they are subject to the price of new products, and some are worried. On the other hand, they are worried. Merchants are on the assessment of old furniture."
Furniture recycling is not the same as home appliances, and home appliances can be recycled or reused. In addition to some high-quality solid wood furniture, the recycling value of ordinary plates is actually not high. A senior expert from the Nanjing Furniture Association said, “How to deal with the old furniture should be regulated. For example, the cost of ordinary MDF treatment is higher than the value of recycling, so it is difficult to implement.†What do the old furniture do? Who is it sold to after renovation? When interviewing furniture manufacturers, the reporter found that many companies believe that the cost of recycling furniture is very high, and there is basically no room for profit after refurbishment, which has caused enterprises to be "not very interested."
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