Sports brand Kappa released the latest ad slogan "WE ARE ONE"

It is also learned that Kappa (China) has become a partner with China's grand revolving national team and provided them with sports competition equipment.

Recently, fashion sports brand Kappa held activities in Beijing released its latest ad slogan is "WEAREONE."

The new Kappa brand slogan "WEAREONE" means a combination of two. This is a generalization and concentration of the proverbs of the brand "Sports, Fashion, Sensual, and Taste" that Kappa has always implemented and adhered to. It is based on sports, embodies the spirit of fashion, shows the sexy temperament, and demonstrates the taste of taste. This is a kind of "heart has the passion of sports, the external pursuit of fashion," the attitude and values. Through "WEAREONE, Kappa," the company hopes to enhance consumers' understanding of Kappa by enhancing its understanding of product design and its attitude towards the brand, thereby expanding the influence of the Kappa brand.

At the launch site, "WEAREONE" interpretation of the co-existence of the attitude of convergence in every corner and link. Whether guests Kappa costumes match, or on-site Kappa clothing show, are highly imaginative ideas very intuitively embodies the "WEAREONE" concept of integration, showing the brand's integration of sports and fashion unlimited pursuit.

In order to make consumers understand WEAREONE more deeply, Kappa invited 10 famous artists to create 10 works of art under the theme of "WEAREONE", which is displayed at Beijing Wangfujing Commercial Street for visitors to enjoy.

Kappa (China) has explored the convergence point of sports and fashion in a well-defined Chinese market that adheres to sportsmanship and favors leisure and fashion, and leads the development of China's sports fashion market with its brand positioning of "sports, fashion, sexy, and taste". In October of this year, Kappa (China) introduced the Kappa Ski Series, a perfect blend of professionalism and style.

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