The North Face 100 2012 Beijing International Cross-country Challenge May 12th Shot Read Article >>

(Beijing, March 17, 2012) The North Face 100 2012 Beijing International Cross-country Challenge, which is endorsed by endurance runners and outdoor enthusiasts, will be held in Changping on May 12th. On March 17, the start-up camp and press conference was held in Juyongguan Great Wall. The specifications of this tournament will continue the high level of the first three sessions and will be one of the most difficult hundred kilometres in the Asia Pacific. It is worth mentioning that this cross-country challenge incorporates more outdoor elements and puts forward the concept of “big outdoor” for the first time. The organizers thus encourage more people to come out of their homes and get out of the office to experience the beauty of nature and the outdoors.

In 2008, The North Face officially launched the North Face 100 cross country series in the Asia Pacific region. In 2009, this event was held in Changping District, Beijing and was first registered in China. In 2010, the event officially changed its name to "The North Face 100 Beijing International Outdoor Endurance Challenge". In 2011, the North Face 100 endurance race, the year by year increased the track difficulty makes The North Face 100 become all domestic running events. In the "Dakar". The 2012 event will be the fourth session of the North End 100 China Endurance Race, and the event will be renamed "The North Face 100 2012 Beijing International Cross Country Challenge." Unlike previous years, this cross-country challenge will create a “big outdoor” concept and encourage people to “get out of the wildest path in your life”. In order to tie in with The North Face’s national “De Wild” event, this year’s event will Be the first stop for the “go wild” campaign. The North Face hopes to further promote the cross-country race concept in China through this program, and is committed to making The North Face 100 the highest level cross-country race in China.

Double-trail is a new project newly designed by the organizing committee for this year's event. Every two people form a team and they need to cooperate with each other to complete a 50-km walk. The total number of people is 100 kilometers. The Bimbo Children's Run is another brand-new competition for children, and the organizing committee is free to 150 children aged 4-6 years. At 14:30 on the day of the event, the platform at the base of the Ming Tombs Dam get on. The 400 meters length and moderate difficulty track design are specially designed for children. The North Face and Bimberg are practicing their commitment to their children with their own actions. We hope that the participating children will enjoy the joy of running! .

This year's event continues with last year's three competitions, 100km, 50km and 10km. The total number of contestants will reach 8,800. Compared with 2011, an increase of more than 30%. In terms of event arrangement, the 100-kilometer race and 50-kilometer-long two-man trekking project will be fired at the foot of the Great Wall at Juyongguan at 4:30 am on May 12, 2012. The end point will be the dam base platform of the Shisanling Reservoir; 50 km and 10 The starting and ending points of the kilometer are located at the bottom platform of the Shisanling Reservoir, starting at 9:30 am and 10:30 am respectively. The competition routes of the 100-km, 50-km, and 10-kilometer projects include mixed terrain such as highways, floodplains, mountain roads, and dirt roads.

The difficulty of 100 km is increased appropriately, and the altitude difference on the basis of the 55% mountain road section increases, from the highest altitude in previous years to 750 meters (Yinshan Tallinn, about 77 kilometers) to 1050 meters (Hugenggou front section mountain road , about 17 kilometers), this change will be a big challenge for the contestants, but also get the support of endurance runners. In 2012, 100 kilometers of competitors will be limited to 200. The 50-kilometer project is currently the only 50-kilometer-level mountain competition in mainland China. The ratio of mountain roads and dirt roads accounts for about 55% of the total route, and the maximum elevation difference is 650 meters. 50 kilometers of contestants will be limited to 400. The 10-kilometer route will continue the 2km stretch of the beach and dirt road, making it the first 10km running competition in China with a dirt road section. Participants will experience the joy of running on the Hetao soil road section. The number of participants for the 10km project in 2012 is limited to 8,000.

Different from previous years, this year's conference venue moved from the urban area to Juyongguan Great Wall. The changes in the venue further reflect the organizers' “big outdoor concept”. In the experience of the 100km track, reporters and runners put on The North Face professional trail running equipment to experience the track themselves.

This year's Challenge also invited many world-class endurance runners to participate. Such as the North Face 100's Singapore championship, consecutive 2009 and 2010 in the 100-km men's group Japan's Yuki Yukio and mainlanders who have made outstanding achievements such as Xingru Yu, Yun Yanqiao and many other players. However, in many familiar faces, a “newcomer” will appear on this year’s Cross Country Challenge. Although the North American athlete Kami Semick from the United States participated in this competition for the first time, her achievements in the field of international endurance running are Very good. In the face of the game, Kami said frankly: “With the promotion of The North Face, the overall level of global cross-country race has been greatly improved. I feel very happy to be able to participate this time. As for the results, I hope to run out of normal levels, of course, If you can win it, it will be a very lucky and wonderful thing."

In view of the difficult road conditions that may appear on the track, Mr. Shao Le, Senior Product Manager of The North Face China, specially recommended the new The North Face trail running shoes at the press conference this year: Single-Track Hayasa top running shoes. This ultralight cross-country running shoe designed in collaboration with The North Face athlete Makimotogi not only allows runners to easily enter the race, but also provides support and protection against rough roads. The lightweight, dexterous forefoot design, mid-front foam rubber, and a carbon rubber outer ring effectively reduce weight and maximize grip performance. This authentic cross-country running shoe can provide the necessary stability during training or competition, remove unnecessary weight, and be responsive, making it ideal for trail running.

The North Face not only supports the cross-country running business in products, but also excavates many outstanding athletes with cross-country races held around the world. Through unremitting efforts in training camps, etc., the North Face promotes players to further improve. In 2012, The North Face will continue to provide more professional training for the runners through the upgrade training camp and deepen their understanding of outdoor endurance running. The top Asian trail runner Yukio Takeshi, who won the 100-kilometer championship of The North Face 100 in 2009 and 2010, organized a training camp at the Changping District Gymnasium in Beijing on March 18, sharing his years of experience with domestic runners. The psychology, technology, supplies, equipment, experience and pre-competition training experience of cross-country running competitions, and led runners to conduct field circuit drills to promote in-depth exchanges and learning between Chinese endurance runners and international endurance elites.

The event not only received strong support from the title sponsor The North Face, but many brands supported it. Bingbao and Tianan Life Insurance are the official sponsors of the event. COUDURA, Sanfu Outdoor, Motorola and Beijing Marriott Hotel participate in the event as suppliers. Sports Expo, Renren, Youku Sports and Sohu Sports serve as media partners. Provide comprehensive coverage for the event.

As the world's top outdoor sports brand, The North Face is adhering to its consistent “Exploration Never Stops” concept and is dedicated to holding cross-country races around the world. The North Face Ultra Trail du Mont Blanc, which is held across The Europe's Three Kingdoms by The North Face, is the ultimate dream for many trail runners to run. The North Face Endurance Challenge is held in the United States. In the series, each game can attract runners from many European and American countries to sign up. In the Asia-Pacific region, The North Face 100 has developed into one of the region's largest off-road series, spanning six countries including China, Australia, the Philippines, Japan, Singapore and Thailand.

About The North Face

The North Face is an important member of the American listed company VF Group. Established in 1968 and headquartered in San Leandro, California, USA, the brand has been dedicated to providing experienced mountaineers, skiers, endurance runners and adventurers with the most technologically advanced products on the market. Products are sold in professional mountaineering, backpack hiking, ski equipment, top sporting goods retail stores and large specialty outdoor product chains all over the world, including China, * Japan, * Korea, Philippines, Thailand, Singapore, Nepal, Mongolia, Australia and New Zealand . For additional information about The North Face, visit the company website: or Chinese website