Since the global economic crisis in 2008, as a traditional Chinese manufacturing industry, the furniture industry has experienced volatility after more than a decade of rapid development, especially in the export industry. The European and American markets, which are traditional export areas of Chinese furniture, are most affected by the economic crisis. After four years, their economic situation has not improved significantly. Together with the continuous increase in domestic production costs, these have caused China’s furniture exports. pressure.
The main problems facing China's furniture export in the near future and related suggestions:
(1) The cost of production factors increases, and the low-cost advantage is gradually lost. As the domestic furniture industry continues to climb in terms of production factors such as energy, raw materials, and land, especially labor costs, domestic low-cost competitive advantages are gradually losing. China's furniture raw materials mainly rely on imports, and the international log prices continue to rise, making the competitive advantages of Southeast Asian countries with low labor costs and rich forest resources. At the same time, since June 15th, the container shipping industry leader Maersk began to charge the peak season for the Asia-Europe route, which is $350 per TEU (standard box). Since most of the furniture industry is transported by the buyer, the sudden increase in transportation costs will not only be transmitted to domestic furniture companies, but also forced the buyer to switch to Eastern Europe, Middle East and other markets in order to avoid the high shipping costs of the route. So that domestic companies suffer from the loss of orders.
(2) The risk of weak demand in the external demand market still exists, the domestic investment input cost return period is long, and the survival pressure of the furniture industry enterprises doubles. Although China's furniture exports have increased since May and June, the international economic environment has not seen a significant recovery, and the overall export environment is still not acceptable. The euro zone is still plagued by the European debt problem. The economic growth rate of the US and Japan tends to slow down. The economic growth rate of emerging market countries such as the BRIC countries has also slowed down noticeably, and the emerging markets that are the key targets for China's exports have begun to appear. The decline in growth, especially in India and Brazil, is markedly declining. In addition, affected by the domestic real estate regulation and control policy, May BHI (National Building Materials Furniture Climate Index) fell 8.91% year-on-year, and the domestic furniture market demand continued to be sluggish; in addition, the original export-oriented furniture enterprises were transformed into domestic production and market development period. The main focus of investment is that it will be difficult for the company to benefit in the short term, and the capital pressure will be great. The competition in the domestic furniture market will become more intense.
(3) Trade barriers in the international market are frequent, and the threshold for furniture exports is gradually increasing. Following the expansion of the US Lacey Act to all wooden furniture products last year, the US Senate recently passed the Composite Wood Products Formaldehyde Act, which again reduced the amount of formaldehyde released from wood products sold and sold throughout the United States. The bill will be officially implemented on July 1, 2012. The formaldehyde emission from the raw material particleboard of wood products will be reduced from 0.3ppm to 0.09ppm, and the formaldehyde emission of hardwood plywood will be reduced from 0.2ppm to 0.05ppm. A major challenge has come. In addition, the "Country of Origin Labeling Law" already passed by the European Union will also come into effect on March 3, 2013. The number of furniture exported to the EU in China accounts for more than one-third of China's global furniture exports. The introduction of this regulation will make it difficult for furniture exporters of about 30% to enter the EU market. Recently, Egypt also requested strict standard regulations for imported furniture from Southeast Asia, requiring a surcharge on imported furniture to limit its dumping in the Egyptian market, in order to protect the local industry. The implementation of this restriction will definitely be for China. The export market for furniture emerging markets has had a certain impact.
(4) Brand construction is seriously lagging behind and lacks core competitiveness. At present, there are many small and medium-sized enterprises in the domestic furniture industry, and the industry's independent innovation capability is relatively weak. Most of them are mainly OEM, heavy manufacturing, light design, serious homogenization, and low degree of differentiation. Therefore, there are low grades of export furniture and added value. Lower questions. The implementation of furniture industry standards is not strict, and the product quality has a great gap compared with developed countries, which directly affects the international status of China's furniture brand enterprises. The backwardness of China's furniture industry in core competitiveness such as brand building and product research and development is not conducive to promoting industrial transformation and upgrading, which will affect the long-term development of China's furniture exports.
To this end: First, accelerate the transformation and upgrading of the furniture manufacturing industry, encourage enterprises to strive to improve the quality of their own brand products, increase the improvement of existing processes, develop high value-added products, increase the technological content of products, and enhance the core of furniture exports. Second, encourage enterprises to adjust their business strategies, actively explore domestic market demand, increase sales channel development efforts, and reduce the concentration of export markets; third, strengthen daily monitoring and early warning and industry normative guidance, and increase research on foreign trade barriers. And early warning efforts to help companies understand and timely respond to foreign trade barriers and reduce trade risks.
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