It is understood that the overall kitchen ownership rate of urban households is only 2%. In the eastern and southern coastal areas of China, the household cabinet ownership rate has reached 3%, while in the central and western regions, it is only about 0.5%. The whole kitchen was sold in 2003. 460,000 sets, and rose to 760,000 sets in 2004, it can be said that the overall cabinet market is still in a super-blank state in China, which means that the whole cabinets still have huge market space in China.
At present, the competition in the industry is mainly in the aspects of design, service, innovation, quality, support, brand, etc. Orderly competition enables the industry to grow healthily and scale. With the intensification of competition, small manufacturers are likely to face the situation of being eliminated or being merged by large enterprises due to insufficient quality management experience, lagging marketing technology, system cost management, etc., while the scale of large and powerful brand manufacturers is gradually expanding. The influence of the brand is getting bigger and bigger, and the brand effect is becoming more and more obvious. At the same time, the major manufacturers in the related industry are also optimistic about this fat cow, not in the "Linyuan squid", but "returning to the net", there are many big-name home appliance companies have invested in the cabinet industry.
The low threshold of the cabinet industry is labor-intensive, which makes some enterprises or individuals who do not have professional knowledge, lack of production equipment, and insufficient funds join the industry. Numerous “pre-stores and factories†In the first place, the unhealthy competition phenomena such as “grab the orderâ€, “malicious attack†and “mutual price reduction†caused ups and downs, which had a great negative impact on the management quality and customer reputation of the entire industry.
Because the cabinet industry does not have any entry barriers at present, the process sales flexibility, creativity, and personality requirements based on the purchase target are large, so the industry does not even have a complete industry standard, quality standards, size series, style style Etc., the Eight Immortals cross the sea, each has its own skills, and some even have no standards. What customers want to produce, and the use of cheap and inferior materials and non-environmental materials has triggered a "price war", and the demand process is full of irregularities. Service and very poor product delivery.
The vicious competition in the "price war" in the industry has become increasingly fierce. These typical forms of Chinese competition have led to the same product appearance and function in the market, and the industry concentration is very low, which seriously hinders the technological upgrading of the industry and the pace of development of excellent enterprises. Kitchen equipment in developed countries has formed a high degree of serialization, standardization, and has completeness, versatility and interchangeability.
In China, there is still a lack of perfect supporting specifications between kitchen furniture, kitchen appliances and construction, especially in terms of details such as the clearance size of the kitchen, the layout of the pipeline and the location of the interface. The industrial products of the manufacturer are in the installation. Often unable to adapt to the various situations on the site, it is necessary to make temporary modifications. This situation objectively restricts the large-scale production and rapid development of manufacturers. The contradiction between individualization, scale and standardization of cabinets will be the bottleneck of many manufacturers in a short period of time. . The optimistic thing is that all things have advantages and disadvantages! This situation has also spurred the growth of China's cabinet industry and the transformation of healthy development. As the comprehensive strength of formal enterprises continues to increase, the entire industry will face a new round of “shuffleâ€, and small and weak cabinet companies will withdraw from the market in “shuffleâ€.
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