[ppzhan Abstract] In 2011, the North American sheetfed commercial printing ink market was still full of challenges, but the demand for packaging printing inks has grown rapidly in the past few years. The impact of the global economic crisis on the sheetfed commercial printing market is still relatively large, which has forced many printing companies to adopt operational consolidation or market reduction measures. Sheetfed ink producers are also facing the challenge of rising raw material costs and many other factors caused by rising crude oil prices.
In 2011, the North American sheetfed commercial printing ink market remained challenging, but the demand for packaging printing inks has grown rapidly in the past few years.
In recent years, the sheetfed commercial printing market has been facing multiple pressures, and the influencing factors include many aspects. In order to highlight the continuous development of digital technology, the customer has turned from traditional offset printing to short-run and personalized printing market. At the same time, the way in which information is obtained through the Internet has led to a reduction in the newspaper and magazine printing market, and advertisers are beginning to move toward the Internet.
The impact of the global economic crisis on the sheetfed commercial printing market is still relatively large, which has forced many printing companies to adopt operational consolidation or market reduction measures.
“Although the economy is gradually recovering, the investment companies in this field are relatively cautious in 2011. The sheetfed commercial printing ink market is generally flat.†Brian Breidigan, Vice President, Commercial Ink, North America, Sun Chemicals Said.
Sheetfed ink producers are also facing the challenge of rising raw material costs and many other factors caused by rising crude oil prices.
The market for sheetfed packaging printing inks is steadily increasing. “The packaging sector is relatively stable compared to the commercial printing sector. Taking Toyo Ink Co., for example, in 2011, many advances have been made in the packaging field. The UV single-sheet packaging printing inks have outstanding performance, while the commercial printing demand is relatively flat.†Toyo Ink Printing Ink Department President Jim La Rocca said.
“I think consumers need food and beverages, so the packaging and printing market is still viable. The cost of inks after adopting new technologies has increased, and packaging and printing companies are reluctant to pass these into the cost because of the market's competition.†INX International Ink Chris Bonk, technical director and vice president of the company's sheetfed, said.
Traditional offset printing companies have faced many challenges in recent years, and the future development does not seem to be smooth. However, many sheetfed ink manufacturers have expressed the hope that customers will have a turnaround in the future.
“The global economic recovery is greater than the impact of other areas such as packaging on the sheetfed commercial printing ink market. Rapid economic recovery is important for future market development,†Toyo Ink La Cocca said affirmatively.
“The commercial printing market will be in a difficult period to some extent, and increasing profits is still full of challenges. Industry giants should continue to believe that printing is still a strong low-cost, rate-based way of advertising.†Wikoff Color North America Sales President and Operations Director Daryl Collins said.
For sheetfed printing companies, ink manufacturers expect packaging to continue to be vibrant, and believe that digital printing will be another opportunity.
“Looking at 2012, despite the challenges, it remains optimistic. It is believed that the North American market will not fully recover, but the demand will increase due to the election year. For Toyo Ink, we hope to commercialize new ink products with sheetfed. R&D, as well as investment in the packaging and printing market, can grow steadily," Rocca said.
In 2011, the North American sheetfed commercial printing ink market remained challenging, but the demand for packaging printing inks has grown rapidly in the past few years.
In recent years, the sheetfed commercial printing market has been facing multiple pressures, and the influencing factors include many aspects. In order to highlight the continuous development of digital technology, the customer has turned from traditional offset printing to short-run and personalized printing market. At the same time, the way in which information is obtained through the Internet has led to a reduction in the newspaper and magazine printing market, and advertisers are beginning to move toward the Internet.
The impact of the global economic crisis on the sheetfed commercial printing market is still relatively large, which has forced many printing companies to adopt operational consolidation or market reduction measures.
“Although the economy is gradually recovering, the investment companies in this field are relatively cautious in 2011. The sheetfed commercial printing ink market is generally flat.†Brian Breidigan, Vice President, Commercial Ink, North America, Sun Chemicals Said.
Sheetfed ink producers are also facing the challenge of rising raw material costs and many other factors caused by rising crude oil prices.
The market for sheetfed packaging printing inks is steadily increasing. “The packaging sector is relatively stable compared to the commercial printing sector. Taking Toyo Ink Co., for example, in 2011, many advances have been made in the packaging field. The UV single-sheet packaging printing inks have outstanding performance, while the commercial printing demand is relatively flat.†Toyo Ink Printing Ink Department President Jim La Rocca said.
“I think consumers need food and beverages, so the packaging and printing market is still viable. The cost of inks after adopting new technologies has increased, and packaging and printing companies are reluctant to pass these into the cost because of the market's competition.†INX International Ink Chris Bonk, technical director and vice president of the company's sheetfed, said.
Traditional offset printing companies have faced many challenges in recent years, and the future development does not seem to be smooth. However, many sheetfed ink manufacturers have expressed the hope that customers will have a turnaround in the future.
“The global economic recovery is greater than the impact of other areas such as packaging on the sheetfed commercial printing ink market. Rapid economic recovery is important for future market development,†Toyo Ink La Cocca said affirmatively.
“The commercial printing market will be in a difficult period to some extent, and increasing profits is still full of challenges. Industry giants should continue to believe that printing is still a strong low-cost, rate-based way of advertising.†Wikoff Color North America Sales President and Operations Director Daryl Collins said.
For sheetfed printing companies, ink manufacturers expect packaging to continue to be vibrant, and believe that digital printing will be another opportunity.
“Looking at 2012, despite the challenges, it remains optimistic. It is believed that the North American market will not fully recover, but the demand will increase due to the election year. For Toyo Ink, we hope to commercialize new ink products with sheetfed. R&D, as well as investment in the packaging and printing market, can grow steadily," Rocca said.
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