Simplify packaging and promotions

There is a phenomenon in commodity packaging nowadays—no matter how the product is positioned or how its consumer groups are, we are pursuing refined packaging blindly, which undoubtedly ignores the ability of the market to accept goods. In fact, most consumers prefer to buy products with reasonable prices, practical goods, and affordable packaging.

Such as Shanghai Lihua Co., Ltd., for various consumer markets, launched different packaging, product quality, but the price of different products to meet market demand. Its "Jinfang" fabric softener, which has just been put on the market, has won consumers' love. In order to meet the market demand, the company launched an "economic package," which retails for about $3 less than bottled bottles. The result was a great success after the product was put on the market.

For such daily necessities with large social demands, the latter is more suitable for ordinary households with larger consumer groups compared to “economic loading”. Ordinary consumers will be counted as “economic accounts” before shopping. , Who would be willing to spend more money on outside packaging without much use before purchasing goods for personal use?

This phenomenon also exists as a tobacco product. How to save costs and simplify packaging, but also can effectively integrate the product's consumer group positioning and product packaging positioning, reflect value for money, and ultimately achieve sales, should cause the industry to think.

Simplifying packaging and promotion is not to say that products do not require packaging. Good packaging is also an important factor attracting consumers' attention. High-end cigarettes must have unique packaging to enhance the products. The key is that when a merchant locates a product, he or she should aim at different consumer groups and levels of consumption, and produce high-quality products with different packaging to meet consumer demand, so as to maximize sales. In today's increasingly fierce market competition, simplifying packaging is also a stroke. .


Reprinted from: China Packaging Machinery Business Network