Nature Yang Weiming: A wooden door is a life

[Reporter] Hello, Mr. Yang, what products or design concepts are brought to this year's show?

[Yang Weiming] Nature Desenberg wooden door is "a wooden door, a life", then we have five lifestyles, we have five styles, European, Chinese, rural, creative, flat, modern, we Seasonal products In addition to our new products, we bring these products, especially then we successfully developed six products last year and obtained national patents.

[Reporter] What kind of process is the new product launched today from research and development to landing?

[Yang Weiming] In general, the development of our new products, the cycle is almost a year, then we developed our new products from this time last year, then through market research, including the entire consumer research, then functionally, After in-depth research from various aspects, we have found some related design companies to help us integrate our ideas, including our ideas, and then come to our current products, then some products have some patent applications, then these Things We officially pushed to our dealers in January of this year, because we had just opened a big national meeting in January, which was very good and very strong.

Yang Weiming, General Manager, Nature Doors, Desenberg

[Reporter] Are these new product market positioning high-end?

[Yang Weiming] The patented products are positioned in two, mid-range and high-end, with the middle end as the main. The general market price is between 4,000 and 15,000.

[Reporter] The pressure on the home furnishing industry in 2011 is very big. How about the market performance of nature in 2011?

[Yang Weiming] I have great confidence in the wooden door. The Chinese market is very big. There are 1.3 billion people in China, and the wooden door is a section of Chaoyang. He grows more than double digits every year. He has more than eight billion yuan. That is for me. It is a big cake, so I think I am very confident.

[Reporter] 315 What marketing plans do you have here?

[Yang Weiming] Yes, our group has come up with many new products and policies every year to 315, and we give back to our old consumers. So this time is the same, then we will introduce wooden doors, we have four products. The ultra-low price, which is given back to the consumer, is now scheduled in the country.

[Reporter] I think we should have more than 700 square meters of booths this year. There are so many products. What kind of effect do you hope to achieve at this exhibition?

[Yang Weiming] We have to tell everyone that nature has not only made wooden doors, but also made flooring. At the same time, we also made cabinets. We convey this concept to everyone. Our nature group has turned from the previous floor to the whole home industry.

[Reporter] The last question is 315. I hope that you will send a 315 declaration to our vast number of netizens.

[Yang Weiming] 315 We guarantee quality and wholeheartedly serve our consumers.

[Reporter] Ok, thank you, Mr. Yang.

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