Liu Lan, Managing Director of Gran Brown Wallpaper China
[Reporter] At the beginning of 2011, the National Eight Articles and Beijing 15 have been successively landed. The home furnishing industry is affected by the property market's regulation and control. It is good or bad. The industry people have their own opinions. What is your opinion on this?
[Liu Wei] Whether it is the Eighth Nationality or the 15th Beijing, the purpose is to control the housing price rise too fast by increasing the supply of affordable housing and curbing real estate speculation. It turns out that what is directly related to the home industry is the transaction volume of the property market, not the house price. With the continuous introduction of regulatory policies, buyers may have a wait-and-see attitude, which will have a certain impact on the home market in the short term. If these policies can be implemented in place, then in the long run, it will be beneficial to the healthy development of the home industry. At present, in this environment, the development of the wallpaper industry will inevitably experience pain, and embark on a healthy development path from the current immature state. Big waves and sand, blind speculative enterprises will be severely tested. In the face of the upcoming volatility, wallpaper companies need to be innovative and transformative in order to be invincible in a changing market environment.
[Reporter] On the stage of the Spring Festival Evening, Cai Ming was dissatisfied with the industry associations and enterprises because of a sentence in the essays, and also confused consumers. Do you think that consumers’ misunderstanding of wallpapers is not intuitively recognized for the value of wallpapers? ?
[Liu Wei] Chinese consumers' perception of the value of wallpaper may still need to be improved, but this is not the fault of consumers, but the responsibility of the wallpaper industry. Every organization and individual, including wallpaper associations, merchants, media, and industry professionals, should do their job well and shoulder the task of promoting wallpaper knowledge and value to the market.
[Reporter] What is the display product brought by your company at the wallpaper exhibition? What are the characteristics?
[Liu Wei] Gran Brown showed new products in spring and summer of 2011. There are mainly the following types of products: (1) designer version; (2) wide wallpaper; (3) new pure paper and rubber-faced wallpaper; (4) Children's wallpapers and decorations; (5) Gran Brown decorative paintings and advanced coatings.
As the name suggests, these five categories of products have their own characteristics: First, the designer's version of the design is "Kelly Hoppen" (Kyly Hoppen) and "Amy Butler" (Amy Butler). Kelly Hepburn is the hottest home design master in the world. She has won many international design awards. In the past few years, she has won the “Europe's Most Outstanding Female Entrepreneur†and the “British Empire Royal Medalâ€. In addition to designing home products, Kelly Hepburn also has its own home retail store and interior design school, and has written six highly acclaimed design books. Her design team also manages an average of 40 international projects, covering residential, apartment, yacht, holiday cottages, hotels, office spaces, private jets, etc., for example, designing first class for British Airways. . This year, Kelly Hepburn's exclusive version of the wallpaper designed for Glen Brown has attracted the attention of the industry, especially interior designers, and many consumers have come to buy the wallpaper of Kelly Hepburn. The version of "Amy Butler" has been created by Amy Butler, a fabric, home and fashion designer who has been popular in the United States in recent years. Amy Butler's avant-garde design focuses on plants, geometric figures and romantic elements. Colorful and lively, the combination of patterns is gorgeous, Amy has created a lot of design categories, and its products are naturally diverse and dizzying. Amy's new interpretation of fashion embroidery technology, and encourage a new generation of young women to find the style that suits them. The brand created by Amy is becoming synonymous with creativity, timelessness, high quality and fashion. In addition, the famous British design master Lawrence Llewellyn Bowen also created a flocking wallpaper series.
Second, the wide-width wallpaper exhibited this time is a non-woven base heavyweight rubber-faced paper. Each roll is 1.04 meters wide and 10.05 meters long. The advantage in construction and decoration effect exceeds the traditional single-wall wallpaper. This is also the first wide-width wallpaper that Gran Brown introduced to the Chinese market. These products have achieved considerable success in foreign markets.
3. As always, Gran Brown continues to launch the “Blue†and Superfresco brands that have performed strongly in the global market. The representative versions are pure paper products “Ilyseâ€, rubberized wallpaper “Home Beauty†and “ Quiet." These products are designed with neoclassical, modern minimalist style and English pastoral style. The use of style and color is faithful to the 2011/2012 international home fashion elements, and is a representative work that leads the trend of wallpaper design. 4. Last year, Gran Brown successfully acquired Belgian DecoFun, a company known for the design and production of children's home decorations. It is licensed by internationally renowned brands such as Disney and Hello Kitty. The products are rich and varied, from wallpapers and walls. Stickers, furniture, and home textiles are all available. In addition, we have launched a special version of the children's wallpaper called Lief!. Lief! is sweet in Dutch, and we hope that these products will bring more personalized options to the decoration of children's rooms. 5. In many people's understanding, Gran Brown only produces wallpaper. In fact, in addition to wallpaper, Gran Brown has many other products, such as decorative painting and paint. In a word, Gran Brown is an expert in wall decoration. In the field of wall decoration, we have a very complete product portfolio, which is the direction we are going and will continue to do. Gran Brown's decorative paintings and paints are as rich as the wallpaper, but also have designer products. For example, paint, in addition to the Gran Brown brand, we also have the brands of Lawrence Llewellyn Bowen and Barbara Herlani.
[Reporter] Please talk about the trend of wallpapers?
[Liu Wei] The annual wallpaper design trend report released by Gran Brown is regarded by the industry as a wallpaper vane. The trend of spring and summer 2011 still surrounds the four styles of “contemporary style, romanticism, classical style, fashion and fashionâ€. The contemporary style is inspired by natural structures, with emphasis on hand-crafted images, complex detailing, new and beautiful features. The shape features are large volume, wrinkle, and texture.
Dining chair is a common seat in restaurants, bars, cafes and other places for people to use when dining. According to different design styles, materials, functions and uses, dining chairs can be divided into a variety of categories. The following will be a brief introduction to the product classification of dining chairs.
First, according to the design style classification
1. Simple modern style: Simple modern style dining chairs usually use simple lines and Outlines, focusing on functionality and practicality, suitable for modern restaurants and cafes.
2. European classical style: European classical style dining chairs pay attention to gorgeous details and decoration, common hollow carving design and curve shape, suitable for high-end restaurants and banquet places.
3. Nordic style: Nordic style dining chairs focus on simple, natural and comfortable design, usually using wood materials and simple lines, suitable for family restaurants and cafes.
4. Industrial style: Industrial style dining chairs often use metal materials, with simple, solid and practical characteristics, simple and unadorned, suitable for cafes and bars and other places.
Second, according to the material classification
1. Wooden dining chair: Wooden dining chair is usually made of solid wood or artificial wood, with natural, environmental protection and warm characteristics, suitable for families and cafes and other places.
2. Metal dining chair: Metal dining chair is often made of metal materials such as iron, aluminum or stainless steel, with strong, durable and easy to clean characteristics, suitable for bars and cafes and other places.
3. Plastic dining chair: Plastic dining chair is usually made of polypropylene or polycarbonate and other plastic materials, with light, waterproof and easy to clean characteristics, suitable for fast food restaurants and school cafeterias and other places.
Third, according to the use of classification
Generally, it can be divided into two uses: domestic and commercial.
1. Home dining chair: Home dining chair pays attention to comfort and beauty, common dining table chair, folding chair and bar chair.
2. Commercial dining chairs: Commercial dining chairs pay attention to durability and practicality, common bar chairs, cafe chairs and fast food restaurant chairs.
In general: dining chair as one of the important furniture in restaurants, bars, cafes and other places, according to the design style, material and use of different, can be divided into a variety of categories. Choosing a dining chair that suits your place and needs can enhance the comfort and beauty of the dining environment.
Cafe chair,wholesale chair,stackable chair,connected chair
Foshan Shengshi Zhihui Technology Co., Ltd. , https://www.officer-furniture.com