Under the powerful promotion of modern computer technology, network technology and color reproduction technology, today's newspapers are moving from traditional single content, few layouts, printing monochrome (chromatography) to diversified content, layout specialization, and printing colorization. change. In order to ensure the quality and stability of the printed color newspapers, it is imperative to build a color management system for color newspaper printing.
1 The content of the newspaper's color management system
Newspaper color management system adopts an open technical structure and establishes a color feature file for the collection, display, proofing and printing of various colors in the newspaper collection, layout and printing on a device-independent digital platform, so that the content expressed by the newspaper is in the newspaper In the production process of editing, layout and printing, we truly realize "what you see is what you get".
2 How to establish a newspaper color management system
The newspaper office is a comprehensive information dissemination system that integrates news editing, advertising customization, layout editing, and print distribution. In addition to the newspaper's own collection of news and pictures from news organizations around the world, there are many advertisements from various industries in the society. Therefore, the printing quality of newspapers, especially color newspapers, has become the focus of competition for newspapers to attract advertisers and expand reader share. The construction of the newspaper's color management system is already a key technology for domestic newspapers to improve the quality of color newspapers. There are several technical key points for the newspaper to establish a color management system.
â‘ Choose the right color management plan
"Colorization of newspaper printing, digitization of production process, and systematization of color management" are the main goals of the development of domestic newspaper printing. It is necessary to build a complete newspaper color management system, aim at the requirements of high-level quality of international color newspaper printing, and organize and analyze comprehensively. The newspaper's own software and hardware conditions, technology and personnel gaps are the basic premise. Therefore, newspaper companies are required to give full consideration to the professionalism, technicality and complexity of the newspaper printing process and its color management, adopt the color printing quality as the center, face the open digital printing environment, and combine traditional color control methods with modern color management methods. Combined, integrate the basic conditions of newspaper printing process, materials, equipment and software, choose a set of norms, standards and digital color management schemes to form a method and control method that can ensure the stable transmission of colors in the entire newspaper collection and layout printing.
â‘¡Pay attention to multi-party cooperation and technical details
Newspaper publishing is a multi-professional industry chain with the goal of disseminating news and information. The newspaper covers many majors such as journalism, literature, art design, computer and network, printing engineering, advertising and so on. Therefore, the cooperation of various professionals and the specification of every technical detail are very important. To establish a color management system, we must pay attention to: (a) Find out the problems and deficiencies. Although the technical equipment of the newspaper is close to the international level, because the understanding of color by various professionals is mostly based on experience, lack of parameter control and data monitoring, often due to differences in color understanding and expression, the problems are constantly caused and the problems are pinpointed. If it is not enough, correcting it can guarantee the accurate color reproduction of the newspaper; (b) clarify the goal, look for laws and establish standards. Color management involves all aspects of the newspaper. It must rely on professionals to use the inversion method to obtain the color control requirements and technical indicators of each link, and establish common technical standards to be able to do more with less.
â‘¢Change viewpoints and methods
The newspaper production process is the result of the quality control and color management awareness of the actual operators in all links. To establish a color management system, employees must understand the basic theory of color management, the impact of operating methods on quality, the tolerance range of process control, and predict possible quality problems before they can ensure the reliability of the production process and product quality.
3 Application case analysis
"Changsha Evening News" is an authoritative, good-looking and useful integrated large-scale comprehensive citizen newspaper sponsored by Changsha Evening News Group. Changsha Evening News Group is the only national top 50 media in Hunan newspaper advertising management. The Group's printing company not only passed the ISO9001: 2000 certification of a professional printing company, but also possessed world-class printing equipment and technological processes to realize the colorization of newspaper printing. The color management system was implemented in 2004 to solve the long-term problem of restricting the printing quality of color newspapers. The characteristics of its color management system are:
â‘ Rely on color experts to optimize color management solutions
The printing company of the Long Evening Press is strong and has many technical personnel. The leaders of the newspaper and printing company have carefully analyzed and aimed at the requirements of high quality printing of international and domestic color newspapers. They have adopted a project cooperation with Beijing Gaoshu to hire well-known domestic companies. Color management experts, analyze the gap between their own software and hardware conditions and advanced newspapers, analyze the problems and solutions in the process, materials, equipment and software of color newspapers in the compilation and printing, and establish standardized and standard color management methods and control methods .
â‘¡ Distributed implementation, continuous optimization
Color management is still a brand new content for newspapers. Only by starting from changing concepts, discovering problems and establishing methods can color management be effective. Therefore, according to the opinions of experts and the suggestions of the production personnel, the newspaper office will arrange three types of equipment according to the basic settings of the equipment, the adaptation of the process materials and the collection and editing of color newspapers in terms of equipment technical status, process material coordination, operation means monitoring and management digitization. At the stage, scientific analysis, objective evaluation and testing were carried out, mastering the main and secondary problems, changing rules and control points, and thoroughly solved the thorny problems such as ink color unsaturation, image tone gradation loss, gray color and low clarity that have long troubled newspapers. For advertisers with high color quality requirements, the Changsha Evening News Color Report has achieved significant improvement in quality after color management and good consistency in multiple prints.
Lip Makeup,Liquid Lipgloss,Lip Gloss,Lipstick Or Lipgloss
Suzhou Yimeijia368 Biological Technology Co.,Ltd. , https://www.szymjbeauty.com