What is the value of packaging design and branding?

[China Packaging News] First, for the development of brands, packaging design is a communication carrier. Packaging design is based on brand culture and product characteristics as an important basis to form a unique brand image. The packaging design is based on the analysis of the product's characteristic advantages, and the text and graphics are creatively conceived and designed to attract the attention of consumers and bring visual impact. The design of packaging is to create stickiness between enterprises and consumers.

Second, packaging design is a way to highlight product quality characteristics. If a brand wants to grow and develop, it must display the brand based on the quality of the product. The external packaging of the product is a way to promote the brand. The packaging of the product is also a reflection of the essence of the brand. The design of the packaging is of great help to the future development of the brand and the improvement of the image. The quality of the product is not only The embodiment of the brand is the guarantee of product quality.

Third, for brand promotion, packaging design has become a top priority. The design of the packaging must not only follow the aesthetic point of view, but also give consumers a visual beauty. More is to stimulate consumers' desire to buy, and to stimulate their secondary consumption to bring value to the enterprise is the key.