Three ways to look at the data, help companies to mine target customers
Marketers know that their time has passed by collecting all the data about their customers. Today, the biggest challenge for marketers is to sink into the data and extract the most important information. This article provides three ways to analyze customer data to help marketers streamline data and focus. Each approach provides different insights and drives different ways to help the data tell the meaning of their relevance to their target audience.
What are the demographics of the client?
This is typical of personal data: a person's age (or age), gender, family income, neighborhood and living class, number of family members, and age. This has become the easiest and most basic way to collect data types.
Effective demographic targeting aims to understand your typical “ideal†customer. For example, Porsche's owners are almost all college graduates with more than $700,000 in family income. Most (85%) are men and 15% are women, and typical Porsche owners are in their 40s. However, Porsche is not just targeting this group. Knowing its "typical" customer profile has enabled Porsche to create a marketing strategy, especially to expand this basic data range. For example, the “Creating Magic Every Day†campaign is aimed at target groups between the ages of 25 and 54. In addition, Porsche also seeks to increase the number of female buyers, and the percentage of female bosses has increased from 8% to 15% in the past two years, thanks to demographic targeting.
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