From "whole cabinet" to "whole wardrobe" to "whole home decoration", in recent years, the overall wind has been popular in the building materials industry. In 2011, in the past, only companies operating in a single field such as building materials and furniture began to turn to the overall design of home improvement. The “overall home improvement†market is no longer the exclusive stage for decoration companies.
Material business
Change the market structure of the whole market
Since the rise of selling materials in the 2006s, the decoration company has been the leader of the overall wind. However, over the years, due to the limited production capacity of the home improvement company and the supply channels, the shortcomings of the overall home improvement company have begun to emerge. There are more or less problems with the overall home improvement. Last year, Beijing consumer Li Baohua complained about Yuanzhou decoration, and signed the 4 樘 imitation European wooden door first and foremost, and then used other goods to charge; the same customer from Beijing Yuanzhou Decoration, customized 40,000 yuan in Yuanzhou. The cabinets and panel furniture, due to the absence of designers in the installation, caused a lot of problems with the size of the furniture and cabinets.
This year, material traders have stepped into the overall home improvement, and while selling the products, they have sold the home improvement presets. Cobo Boloni launched a one-stop home improvement solution, such as Ou Pai, Shengda and other established materials suppliers, also announced a high-profile announcement to introduce the overall home. Yu Jianbin, president of Nature Floor China, said that nature will develop towards wood doors, wardrobes, accessories and other wood products in the future, providing consumers with a full range of home configurations and one-stop services. He said that this year nature will launch its first home in Nanchang, and plans to promote nature homes throughout the country within two years.
win-win
Strengthen the overall home market
The most direct driving factor for building materials manufacturers from the front end to the terminal is the market demand. Hu Yujun, general manager of the Chongqing Branch of Yifeng Decoration Group, said: “Although the materials and decoration companies are in the overall home improvement market, they are at two different stages.†He pointed out that the current material suppliers entering the overall home improvement market are mostly single. The excellent brands of the category, and mainly wood products, they rely more on product development, while the decoration company is more dependent on the overall home style control, while also has traditional advantages in design, construction, research and development. Hu Yujun said that as the pioneer of the overall home improvement, Industry Peak actively cooperates with the overall home materials business and learns from each other, hoping to effectively integrate the advantages of both parties and make the “complete home service model†more attractive. .
Some insiders pointed out that under this development trend, the home furnishing industry will likely carry out a round of large-scale integration in the future. The big home era is just around the corner, and it will likely change the current fragmented home furnishing industry.
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