Packaging Design: People-oriented

Human-centeredness includes both ergonomics in traditional design, human physical and physical standards, human sensory organ comfort, and spiritual needs. A good product should be suitable for most people, but also to better meet the requirements of the user (individual person) of the product, including functional requirements, safety requirements, comfort, economy, aesthetics, and so on.

In daily life, we often encounter some useful products, but it is more difficult to use. For example, we use toothpaste every day. When the toothpaste is nearly used up, squeezing the toothpaste from outside the toothpaste tube becomes very difficult. At this time, throwing it out again feels a little wasteful, and it can no longer be used properly. Unfortunately, "chicken ribs." One girl designed a tool that squeezed out toothpaste. It was simple and practical, and she also applied for a patent. In order to promote this product, it is called to sell to various toothpaste manufacturers. However, they are basically rejected. Occasionally, they are more polite and say: “We also hope that the more people waste toothpaste, the better! How can you accept this product? The surprising innovation of the product is not only reflected in how good the product's efficacy is, how beautiful the appearance of the product is, but more should be a consumer-oriented experience. If a tube of toothpaste is equipped with a toothpaste, it is believed that many people will be willing to purchase this product. This will bring about an increase in sales and an increase in profits.

When the supermarket purchases products that are not easily seen by skin care products, daily necessities, or other contents, some consumers like to open the package for a look and smell. Originally due to the fact that most skin care products and daily necessities were open-packaged, this little action could easily lead to bacterial invasion and impair product quality. Nowadays, more and more manufacturers have used one-off seals or anti-bacterial sealing membranes to protect products. Occasionally, it may be embarrassing. I once purchased a toothpaste with a bacteria-preventing membrane, but when I opened it, I found that there was no such kind of cone in the toothpaste, and I had to find scissors to cut it. . If the manufacturer can take this into account when designing the packaging, the application of the anti-bacterial sealing film may be more attractive.

In fact, this kind of inconvenience caused by the fact that the packaging design is not sufficiently human in function and inconveniences our lives. Daily chemical products such as detergents and detergents are scattered after being opened because of their inability to reseal; shampoo causes Failure to control the speed of dumping and accidentally overturning leads to waste; hot drinks purchased in restaurants are too hot, paper cups are not protected by any heat insulation and cause hand burns or beverages to fall carelessly; cans purchased when traveling Food can only be swallowed lightly because it cannot be opened.

The humanization of packaging is also reflected in meeting the needs of special populations, such as packaging for couples' consumption, wedding spending and wedding commemorative themes, packaging for birthday celebration themes, etc.; packaging positioning of the same products in the face of different consumer markets There should also be some differences. For instance, the Beijing Hotel, which was co-produced by Dragon Emblem and the Beijing Hotel, specializes in wine. The main background of the bottle label is Beijing Hotel. The night market is exclusively for wine. It complements the night market's consumption environment in pattern design and color matching. Now a lot of products in the brand promotion are invited to do celebrity endorsements and will also make their image to the packaging of the product, which is in line with some people worship a star starchaser psychology.

In the promotion of building a conservation-minded society, the simple structure of the packaging is also a manifestation of people-oriented. When designing, designers should design according to the specific conditions of the contents and meet the most basic requirements. Use packaging materials that are recyclable or easily degradable and non-toxic to the human body, reduce packaging costs, and improve the life cycle of the packaging. , reduce packaging waste.

When people pay attention to the outer packaging and not to the inner packaging, the practicality of the material clearly occupies the dominant position; when people begin to pay attention to the inner packaging, the aesthetic quality of the material is also prominent; when people begin to pay attention to the humanization of packaging, this Only when people truly consider the individual's requirements, the characteristics of people-oriented are highlighted. Humanized packaging, the focus of packaging is no longer the care of things, but rose to the care of people.