Faced with the "5 trillion" blue ocean outdoor game industry whether the emergency date: 2016-08-22 14:30
Commentary Today, outdoor sports have become so popular that outdoor competitions such as marathon races and bicycle races have landed in China, and various localities have invested in the upsurge of competitions. They want to share a share from 5 trillion won.
However, while the enthusiasm for the competition was high, many issues such as the organization of events, event management and the safety of the events also surfaced. To truly develop this industry for a long time, the Chinese outdoor sports industry still has a long way to go.
Outdoor sports hot
Outdoor sports have gradually become a part of modern life. People can see the movement of people in the streets and suburbs. In the United States, outdoor sports have become a mature industry. In 2014, 48.4% of Americans participated in at least one outdoor sports event and the number of participants was as high as 140 million. In the frequency of participation, sports such as running and cycling, which have higher penetration rate, runners and riders reached 79.5 person/year and 54.3 person/year respectively.
In contrast, outdoor sports have just emerged in China and the penetration rate has not reached the height of the United States, but the rate of increase has been rapid. In 2014, 130 million people carried out outdoor sports, which accounted for 9.5% of the total population.
Select a picture from the gallery
This huge population base brings huge commercial demand. If we analyze the social characteristics of outdoor sports participants, we can find great commercial potential behind them.
According to the results of third-party surveys such as the “Consumer Survey Questionnaire on Outdoor Sports Industry Marketing in Beijingâ€, outdoor sports consumer groups are mainly concentrated in the 21-40 age group, accounting for 67.1% of the surveyed population; followed by people under the age of 20 , accounting for 13.7% of the surveyed population. As can be seen from the distribution of age, the age distribution of outdoor sports consumer groups is relatively concentrated, mostly young people.
Young people like commodities that can express individual psychology when they spend, and pursue fashion. Outdoor sports as a new activity is tangling with the youth's psychology. They are willing to buy more professional sports such as running, cycling, and mountain climbing. Equipment to find a better sports environment.
Many cities have also spotted this opportunity and invested a great deal of enthusiasm for running games into various outdoor sports competitions such as running a marathon and running a bicycle race.
Hosting competition issues
Since the State Council has upgraded the national fitness program into a national strategy, the enthusiasm for running matches across the country has skyrocketed, but at the same time, some problems have emerged.
1
Follow suit and play serious
Li Wen, the director of People’s Daily’s Sports Department, pointed out in his article that the regions are more willing to swarm the popular tournaments that are popular all over the country. As to what these so-called hot events can bring to the region or the city, they are often in the early stages of organizing the event. It is difficult to obtain due attention in argumentation, and it is difficult to do rational assessment and objective analysis in the later summary.
Take the marathon competition as an example. Since 2014, the number of Chinese marathon events has increased in the form of blowout.
According to statistics from China Marathon, there were 51 games in 2014, 134 games in 2015, and 245 games in 2016. Behind the large number of matches, there are hidden dangers in the competition, and the quality of the game is difficult to guarantee, thus affecting the profits of the competition.
2
Lower competition level and inexperience
The marathon competition has five levels of international certification, namely road certification, event certification, International Marathon Association certification, China Track and Field Association certification and IAAF certification. Currently only three old marathon competitions in Beijing, Dalian, and Shanghai can be fully certified. More than half of the races have not achieved the minimum road certification.
Acquiring certification usually takes a certain amount of time in the history of the competition. China's marathon this year is mostly a marathon for the first time. The lack of experience in competitions and competitions at home and abroad is not without a small gap.
3
There is a loophole in the game organization
In the Yangling Nongken City International Marathon held in April this year, one contestant fell to the ground and died 41 kilometers ago. This is the third player who died in a domestic marathon in recent years. In order to pursue the number of participants in some competitions, the health status of the participating personnel is not supervised, and participants are not required to conduct physical examination before the competition.
In addition, medical insurance is also a place where many competitions should be strengthened. Many marathon industry participants believe that any organizer of a marathon should have perfect prevention and first aid measures before the competition.
On the running route, there is always an ambulance; there is a fixed medical point every 5 or 10 kilometers; there is a professional medical volunteer every 1 km; in addition, there is a volunteer every 100 meters to assist in medical rescue.
Security is also an important issue for outdoor competitions. In the Qinghai Lake Cycling Race half a month ago, a mentally disabled man suddenly rushed into the track, and the sprinting athletes evaded the track, resulting in a larger area of ​​the event. The overturn accident caused six players to be injured.
In contrast, the Tour de France, which has a hundred years of history, has been able to remain in a state of emergency and ensure the safety of the event has been extended twice, so that even under the terrorist attacks, the game is still successfully held.
How outdoor sports can be more commercial
In the "13th Five-Year Plan for the Development of Sports Industry" promulgated by the State General Administration of Sport last month, it was clarified that the fitness leisure industry is one of the eight key industries for the development of the sports industry, and outdoor sports belong to them.
"Planning" pointed out that the development of key sports leisure sports directory, to focus on outdoor sports, to develop supporting series of plans to guide the healthy development of fitness-oriented leisure projects with consumer lead.
For how to make outdoor sports more commercial, Internet+Sports has the following views:
Say goodbye to thousands of people and introduce innovative ways of running
The commercial purpose of holding a marathon or bicycle race in a city is usually to attract investors' attention through its full-scale display of the city's appearance as a business card for the city. However, uniform matches cause aesthetic fatigue, which has reduced both influence and attractiveness.
For ordinary runners, finishing 42.195 kilometers may not be what everyone is pursuing. Relaxing while running and expanding your social circle is a deeper goal. And some new creative running races can satisfy these runners' tastes.
For example, the rise in the United States in recent years has just landed in China's color run. Although the distance of color run is only 5 kilometers, the number of participants in an event can reach 20,000, more than 60% of China's marathon participants.
The huge number of participants has brought great social opportunities. According to statistics of color run official website, The Color Run witnessed 87,410 first sight encounters, 9670 first date appointments, 654 proposal and 35 weddings.
This can attract more young people's participation. As mentioned above, young people are the main force of outdoor sports consumption. The participation of more young people can bring more business opportunities.
Therefore, for the competition organizers, instead of following the marathon, it is better to think about how to do a competition to attract young people.
Say goodbye to closed doors and increase media exposure
For an event, media exposure is an essential way of publicity. For the time being, some large-scale outdoor sports games are usually broadcast on television stations, such as the Beijing Marathon and China Dragon Boat Race, which are often seen from CCTV. However, the popularity of broadcast promotion in traditional media is strong enough to attract investment. However, for ordinary viewers, TV ratings are not high and viewers do not buy it.
In response to this situation, outdoor sports can be combined with the popular live broadcasts today. Compared with traditional media, the cost of live broadcasts is lower, but the audience is more viscous; live broadcasts introduce the game from the perspective of a participant and are more attractive to potential outdoor sports participants.
Do not go it alone and combine other fields
For China's outdoor sports, there are two directions that can be extended and corresponding industries can be combined with it. The first is for professional outdoor areas and cooperation with outdoor products. For outdoor retailers, the best advertisements are those who wear their brand in the streets. For the organizers, more professional sports sponsorship can also help the competition.
The other direction is to face the mass outdoor market, combined with outdoor sports tourism. Compared with professional outdoor sports, public outdoor sports crowds participate in activities with low intensity and low participation frequency. They mainly pursue the pursuit of experience. The widespread dissemination of outdoor ideas in China has led to the emergence of outdoor tourism in China, and the consumption space is vast.
At present, the outdoor travel market is relatively fragmented. Outdoor outdoor retailers' professional outdoor culture, rich outdoor event organization experience, and diverse outdoor equipment support will make them occupy a certain first-mover advantage in the outdoor tourism market. Active involvement will share the outdoor tourism industry. Develop dividends.
China's outdoor sports industry is still in its infancy, and although it has received 5 trillion yuan of the country's core strength, it does not mean that it will be able to grow and become fat during the development.
Many aspects of the organization learn from the experience of foreign advanced competitions. At the same time, it uses a large number of potential user groups in the country to cultivate the user's soil for the outdoor sports industry in order to make it healthy. When the national fitness program is no longer just a strategy, it becomes the reality of the goal. The harvest season of outdoor sports will really come.
Commentary Today, outdoor sports have become so popular that outdoor competitions such as marathon races and bicycle races have landed in China, and various localities have invested in the upsurge of competitions. They want to share a share from 5 trillion won.
However, while the enthusiasm for the competition was high, many issues such as the organization of events, event management and the safety of the events also surfaced. To truly develop this industry for a long time, the Chinese outdoor sports industry still has a long way to go.
Outdoor sports hot
Outdoor sports have gradually become a part of modern life. People can see the movement of people in the streets and suburbs. In the United States, outdoor sports have become a mature industry. In 2014, 48.4% of Americans participated in at least one outdoor sports event and the number of participants was as high as 140 million. In the frequency of participation, sports such as running and cycling, which have higher penetration rate, runners and riders reached 79.5 person/year and 54.3 person/year respectively.
In contrast, outdoor sports have just emerged in China and the penetration rate has not reached the height of the United States, but the rate of increase has been rapid. In 2014, 130 million people carried out outdoor sports, which accounted for 9.5% of the total population.
Select a picture from the gallery
This huge population base brings huge commercial demand. If we analyze the social characteristics of outdoor sports participants, we can find great commercial potential behind them.
According to the results of third-party surveys such as the “Consumer Survey Questionnaire on Outdoor Sports Industry Marketing in Beijingâ€, outdoor sports consumer groups are mainly concentrated in the 21-40 age group, accounting for 67.1% of the surveyed population; followed by people under the age of 20 , accounting for 13.7% of the surveyed population. As can be seen from the distribution of age, the age distribution of outdoor sports consumer groups is relatively concentrated, mostly young people.
Young people like commodities that can express individual psychology when they spend, and pursue fashion. Outdoor sports as a new activity is tangling with the youth's psychology. They are willing to buy more professional sports such as running, cycling, and mountain climbing. Equipment to find a better sports environment.
Many cities have also spotted this opportunity and invested a great deal of enthusiasm for running games into various outdoor sports competitions such as running a marathon and running a bicycle race.
Hosting competition issues
Since the State Council has upgraded the national fitness program into a national strategy, the enthusiasm for running matches across the country has skyrocketed, but at the same time, some problems have emerged.
1
Follow suit and play serious
Li Wen, the director of People’s Daily’s Sports Department, pointed out in his article that the regions are more willing to swarm the popular tournaments that are popular all over the country. As to what these so-called hot events can bring to the region or the city, they are often in the early stages of organizing the event. It is difficult to obtain due attention in argumentation, and it is difficult to do rational assessment and objective analysis in the later summary.
Take the marathon competition as an example. Since 2014, the number of Chinese marathon events has increased in the form of blowout.
According to statistics from China Marathon, there were 51 games in 2014, 134 games in 2015, and 245 games in 2016. Behind the large number of matches, there are hidden dangers in the competition, and the quality of the game is difficult to guarantee, thus affecting the profits of the competition.
2
Lower competition level and inexperience
The marathon competition has five levels of international certification, namely road certification, event certification, International Marathon Association certification, China Track and Field Association certification and IAAF certification. Currently only three old marathon competitions in Beijing, Dalian, and Shanghai can be fully certified. More than half of the races have not achieved the minimum road certification.
Acquiring certification usually takes a certain amount of time in the history of the competition. China's marathon this year is mostly a marathon for the first time. The lack of experience in competitions and competitions at home and abroad is not without a small gap.
3
There is a loophole in the game organization
In the Yangling Nongken City International Marathon held in April this year, one contestant fell to the ground and died 41 kilometers ago. This is the third player who died in a domestic marathon in recent years. In order to pursue the number of participants in some competitions, the health status of the participating personnel is not supervised, and participants are not required to conduct physical examination before the competition.
In addition, medical insurance is also a place where many competitions should be strengthened. Many marathon industry participants believe that any organizer of a marathon should have perfect prevention and first aid measures before the competition.
On the running route, there is always an ambulance; there is a fixed medical point every 5 or 10 kilometers; there is a professional medical volunteer every 1 km; in addition, there is a volunteer every 100 meters to assist in medical rescue.
Security is also an important issue for outdoor competitions. In the Qinghai Lake Cycling Race half a month ago, a mentally disabled man suddenly rushed into the track, and the sprinting athletes evaded the track, resulting in a larger area of ​​the event. The overturn accident caused six players to be injured.
In contrast, the Tour de France, which has a hundred years of history, has been able to remain in a state of emergency and ensure the safety of the event has been extended twice, so that even under the terrorist attacks, the game is still successfully held.
How outdoor sports can be more commercial
In the "13th Five-Year Plan for the Development of Sports Industry" promulgated by the State General Administration of Sport last month, it was clarified that the fitness leisure industry is one of the eight key industries for the development of the sports industry, and outdoor sports belong to them.
"Planning" pointed out that the development of key sports leisure sports directory, to focus on outdoor sports, to develop supporting series of plans to guide the healthy development of fitness-oriented leisure projects with consumer lead.
For how to make outdoor sports more commercial, Internet+Sports has the following views:
Say goodbye to thousands of people and introduce innovative ways of running
The commercial purpose of holding a marathon or bicycle race in a city is usually to attract investors' attention through its full-scale display of the city's appearance as a business card for the city. However, uniform matches cause aesthetic fatigue, which has reduced both influence and attractiveness.
For ordinary runners, finishing 42.195 kilometers may not be what everyone is pursuing. Relaxing while running and expanding your social circle is a deeper goal. And some new creative running races can satisfy these runners' tastes.
For example, the rise in the United States in recent years has just landed in China's color run. Although the distance of color run is only 5 kilometers, the number of participants in an event can reach 20,000, more than 60% of China's marathon participants.
The huge number of participants has brought great social opportunities. According to statistics of color run official website, The Color Run witnessed 87,410 first sight encounters, 9670 first date appointments, 654 proposal and 35 weddings.
This can attract more young people's participation. As mentioned above, young people are the main force of outdoor sports consumption. The participation of more young people can bring more business opportunities.
Therefore, for the competition organizers, instead of following the marathon, it is better to think about how to do a competition to attract young people.
Say goodbye to closed doors and increase media exposure
For an event, media exposure is an essential way of publicity. For the time being, some large-scale outdoor sports games are usually broadcast on television stations, such as the Beijing Marathon and China Dragon Boat Race, which are often seen from CCTV. However, the popularity of broadcast promotion in traditional media is strong enough to attract investment. However, for ordinary viewers, TV ratings are not high and viewers do not buy it.
In response to this situation, outdoor sports can be combined with the popular live broadcasts today. Compared with traditional media, the cost of live broadcasts is lower, but the audience is more viscous; live broadcasts introduce the game from the perspective of a participant and are more attractive to potential outdoor sports participants.
Do not go it alone and combine other fields
For China's outdoor sports, there are two directions that can be extended and corresponding industries can be combined with it. The first is for professional outdoor areas and cooperation with outdoor products. For outdoor retailers, the best advertisements are those who wear their brand in the streets. For the organizers, more professional sports sponsorship can also help the competition.
The other direction is to face the mass outdoor market, combined with outdoor sports tourism. Compared with professional outdoor sports, public outdoor sports crowds participate in activities with low intensity and low participation frequency. They mainly pursue the pursuit of experience. The widespread dissemination of outdoor ideas in China has led to the emergence of outdoor tourism in China, and the consumption space is vast.
At present, the outdoor travel market is relatively fragmented. Outdoor outdoor retailers' professional outdoor culture, rich outdoor event organization experience, and diverse outdoor equipment support will make them occupy a certain first-mover advantage in the outdoor tourism market. Active involvement will share the outdoor tourism industry. Develop dividends.
China's outdoor sports industry is still in its infancy, and although it has received 5 trillion yuan of the country's core strength, it does not mean that it will be able to grow and become fat during the development.
Many aspects of the organization learn from the experience of foreign advanced competitions. At the same time, it uses a large number of potential user groups in the country to cultivate the user's soil for the outdoor sports industry in order to make it healthy. When the national fitness program is no longer just a strategy, it becomes the reality of the goal. The harvest season of outdoor sports will really come.
Cheap Desk Chairs,Computbest Gaming Desk,Cheap Computer Desk,Pc Desk
Foshan Zheng Nengliang Home Furnishing Co., Ltd. , https://www.housecustomax.com