In the collapse of furniture companies, several major furniture listed companies have "continuously increased." Among them, Sophia (002572) continued to rise yesterday, with a rise of 3.12%, and Yihua Life (600978) also had a 2.04% increase. The insiders explained that the traditional sector business in the furniture industry has experienced a serious decline. Custom furniture has become the “life-saving straw†of the furniture industry, and the furniture industry has expanded rapidly. However, according to reports, the overall business growth of custom furniture in the first five months of this year has slowed down noticeably. The market analysis said that the market is holding a wait-and-see attitude. The order status of the industry exhibition in July can determine the overall performance of the industry this year.
customized furniture
Still unable to seize the entire market
“Now the furniture industry is clearly divided, the traditional furniture sector is seriously frustrated, and the custom furniture sector is developing rapidly.†Mr. Zhou, who has worked for many years, told reporters that in the past two years, small and medium-sized traditional furniture companies have closed down at least 60%, mainly in Shunde, Foshan. Dongguan, Shenzhen and several areas. Mr. Zhou explained that the first reason is that the consumption concept of the market is changing. Second, the traditional furniture industry uses more solid wood, but the solid wood resources are less and less, the cost is higher and higher, and the source is unstable. Third, the cost of production workers is increased. The design is relatively old, and it is impossible to make better use of space, which leads to the backwardness of the industry and the decline of business.
In contrast, the custom furniture industry is becoming more and more mainstream. “Customized furniture can make better use of indoor space, and the materials mainly use artificial boards. The source is stable, the cost is relatively low, and the characteristics of standardized production, the advantages of customized furniture are more and more obvious.†However, Mr. Zhou believes that custom furniture The upward momentum has not yet captured the entire market. According to him, from 2010 to 2015, the custom furniture market has a growth rate of 30% to 50% every year.
However, this year's custom market demand is not optimistic. Mr. Tang, the owner of the custom-made wardrobe door, told the reporter that the overall performance of the market in the first five months of this year has dropped significantly. The business volume of small and medium-sized furniture manufacturers is about 60% of the same period last year. According to Mr. Tang, the custom furniture market generally lags behind the real estate market by about half a year: “At present, experts are waiting to see if the volume of the second half of the year can be caught up.†And in July every year, because of the industry’s big exhibition, it became the industry’s “rainâ€. "The table", then the orders taken by each family can predict the overall market performance this year.
Leading enterprise
Force to occupy the third and fourth line market
Mr. Fan, who provides building decoration services for many well-known real estate companies, told reporters that custom furniture is definitely the trend of industry development. At present, several giants occupy nearly half of the market share, and the future trend of the industry is that the concentration will be higher and higher. "It's like the wood flooring industry. There were more than 100 in Guangdong 10 years ago. It is not easy to find 10 large enterprises now." Small brands can only take personalized, professional and characteristic routes. Once they follow the trend, they will not survive.
According to reports, several large companies are currently busy expanding production and channel construction to seize market share. However, small manufacturers targeting the third- and fourth-tier cities have “smashed the rocks†this year. The reason for the analysis in the industry is that large brands continue to make efforts in third- and fourth-tier cities after occupying the market in the first- and second-tier cities. Industry insiders said: "The small factory has not much room for survival."
Analysis: the capital chain is “stretched†and enterprises rely on pushing low-priced products to achieve performance.
The industry is expanding rapidly, can the company's capital chain be loaded? Mr. Fan believes that the industry is still healthy for the time being, but the capital chain is obviously “stretchedâ€: “As a listed company, the performance pressure is very high.†He exemplified that a listed company launched a product of 799 yuan last year. The performance has directly increased the performance by 40%: "In fact, we all know in the industry that this business is hardly making money, and the goal is to grab the FIT decoration market."
Xianghe Furniture City official website
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