"80% of digital products, more than half of skin care products are foreign goods, home and washing products also have several fixed-choice foreign brands, and fruits also like to eat imported..." "80" Qingdao girl Wang Yi on foreign brands Have a special liking. She admits that she has the so-called "brand obsessive-compulsive disorder" in the consumer field.
However, the recent da Vinci furniture incident has really made her nervous: "Fake 'foreign devil' is rampant, should I also review the consumption concept of 'Chongyang Meiwai' in due course?"
Most consumer goods choose foreign goods
As a "shopping expert" in the circle of friends, Wang Yi is a fan of foreign goods. When talking with her, she did not shy away from the backpack to display a variety of personal items, one by one showing Apple's mobile phone, Samsung's digital camera, Coach's wallet, L'Occitane's hand cream... Introducing the brand to reporters while presenting The fist product, the story of the brand history, a look of awkwardness.
In fact, like Wang Yi, there are many people who buy foreign goods as a consumption habit. "Computers only choose IBM, digital products are basically Japanese brands, kitchen appliances must be selected in Germany, skin care products favor South Korea..." As a male consumer, Sun Yan, who works in an insurance company, said that he is buying certain products. When I do have "brand obsessive-compulsive disorder". "Many foreign brands have a history of hundreds of years, from quality to design to after-sales, have a very good performance and reputation." Sun Hao said his reasons for choosing foreign goods.
However, how many people are based on a thorough understanding of the product when choosing a foreign brand?
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