According to the counter personnel, the target consumer groups of high-end cosmetics are relatively fixed, and they have the ability to bear the price increase, and the price increase of tens of dollars, there is no obvious price change for the guests. The sales industry has not been affected by the price increase, and customers can basically accept it.
With the continuous spread of cosmetics prices in the past, the price increase of high-end cosmetics is now a foregone conclusion. The brands that are most popular with the stars are also increasing their prices, and the price increase is 10%.
Estee Lauder Group's brands in China mainly include Estee Lauder, Barbie Polan, Clinique, Sea Blue Mystery, Charm, Yuemu Source and many other products, and this series of products are among the rising prices. Official and industry insiders have different views on the collective price increase of the Estée Lauder Group.
Official explanation:
The reporter repeatedly called the head of the public relations department of Estee Lauder China but did not receive a response. According to insiders, “the price increase is caused by the rising cost of raw materials, as well as the R&D investment, labor cost and logistics cost.â€
Industry analysis:
In fact, high-end cosmetics will habitually increase prices every year. In the case of the general increase in the price of the cosmetics industry, it is difficult to highlight the brand value of high-end brands that are more noticeable if they are not sitting up. Cosmetics rose by 5% to 10% this year, which is still within the normal range compared with previous years.
The cosmetics of the Estée Lauder Group have collectively raised prices, and some may feel that sales in the market are bound to be affected. The sales market for high-end cosmetics is limited to shopping malls and counters. Let's go and visit them together. The price increase of 10% has an impact on sales.
The mall said:
Since the price increase on the 1st of this month, each brand of Estee Lauder has 10 to 20 categories listed on the price increase list. Although the price has risen, according to the store staff, due to the particularity of high-end cosmetics consumer groups, sales basically Not affected by the price increase.
The counter said:
According to the counter personnel, the target consumer groups of high-end cosmetics are relatively fixed, and they have the ability to bear the price increase, and the price increase of tens of dollars, there is no obvious price change for the guests. The sales industry has not been affected by the price increase, and customers can basically accept it.
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