Traditional packaging with modern

There is nothing more than the traditional design art of China that shows the beauty of Chinese culture. The use of "traditional" culture in the design of packaging and decorating refers to the traditional design art to a considerable degree, and applies various layers to the specific modern packaging design, giving modern packaging a non-material function from function to form. This way, we can learn from each other and circulate with other cultures. We can also use it as a window to display our own culture and better develop our own culture. This is the only way we must move toward modern packaging.

Warm national color

The color design of packaging requires that, besides knowing the regional differences in color, it is also necessary to know the differences in color preferences among people of different ages and people of different genders. Most of the traditional packaging uses red, orange, and yellow in the warm color range. Among them, red is used most often, and red cloth, red silk, red paper, red glaze, and red rope in the package are visible everywhere, and red makes the traditional packaging win with colorfulness. The warm color series is the customary color of the nation since ancient times. It is the most commonly used color of objects in any era. The use of traditional colors in modern packaging design will strengthen the national style, local characteristics, and long history of modern products. It will increase credibility and popularity, and promote the sales of products.

Chinese fonts and formatting

Any packaging can not be separated from the text. In Chinese characters, the vivid shape of Chinese characters and the simple shapes of Latin characters are rich languages. The ancient Chinese characters are very expressive in their clever combination of typical characteristics, high degree of refinement, and figuration and abstraction. The characters, characters, lines, and cursive characters of Chinese characters calligraphy have their own personality characteristics: in the print, the Song-style is dignified, the imitation of Song-style is tall and straight, the boldness is bold and solemn, and the script is simple and elegant; the handwriting is imitation of Song, lines, and grass, and has a relaxed and lively sense. .

Packaging text In addition to font design, the layout of text is another important factor. Text has a variety of functions in the layout design. Arrangement processing should not only pay attention to the relationship between words and words, but also pay attention to the relationship between the line and the line, the group and the group. The text layout on the package is based on overall considerations in different directions, positions, and sizes. As a result, there may be more formal variations than the normal book and ad text arrangement. The layout design must first be considered suitable for reading, and it must conform to the formal rules of Chinese character arrangement, and at the same time have a clear message to convey the effect of the content. Under the need of subject expression, effectively use different styles of text.

Folk and traditional graphics

To be unique in the packaging design, distinctive personality, graphics is an important expression. It has a strong visual impact, so that the goods are more vivid, vivid and interesting, so that consumers have a wealth of psychological associations, affect the feelings of consumers, and stimulate consumer desire to buy. In modern packaging design, the packaging graphics can not be isolated alone, but should work closely with the overall layout layout, so that the overall visual design tends to be perfect, thus establishing a unique style.

China's graphic design is divided into two parts, folk and traditional. Folk figures include New Year pictures, weaving embroidery, paper cutting, toys, murals, shadow puppets, folk costumes, facial makeup, and so on. Many packaging designs today use Chinese folk art graphics with distinctive local traditional styles. Some successful packaging designs using folk arts have made the Chinese people feel intimate in their subtle influence. Foreigners have learned a new sense of novelty. The traditional graphics include primitive rock paintings, painted pottery, bronze, gold and silver, stone, Dunhuang frescoes, Qin dynasty, tile, ceramics, and calligraphy. Our country’s traditional graphics are the great creations and wisdom of the working people of the past (such as craftsmen and artists). Their unique creativity, superb skills and rich and varied forms.

The use of folk graphics or traditional graphics in modern packaging design can reflect the nationality of the product and play a supporting role in writing. Many designs for export packaging do not have international features. Patterns and texts are not divided into different levels. There is a high level of contention and confusion. Naturally, they lack competitiveness. Therefore, when we use local culture, we should also choose suitable packaging graphics based on the preferences and taboos of countries in the world.

Natural packaging materials

Traditional packaging materials are more able to demonstrate the traditional culture of packaging. The packaging materials of traditional native products are generally natural materials that can be obtained in large quantities on the spot. These natural materials can be applied simply by simpler processing or simply without any processing. This natural raw material and processed recycled materials are more suitable for packaging local native products.

Due to geographical conditions and different climates in different parts of the world, nature's products are not the same, so different nature's products can also give people the ability to communicate geographical information. In the packaging design, we should try to consider the use of natural packaging materials produced in large quantities in the packaging object's production area so that it can more accurately convey the product's geographical information. Such as nature, bamboo, wood, straw, soil, rattan, sunflower, brown, stems and leaves, wicker, corn bran, and ceramics, weaving and other materials can be used for packaging. Traditional packaging using natural objects as materials, its shape is mostly based on natural forms.

Modern packaging has come from tradition, but modern packaging is not a simple repeated shift and variation of traditional design art. It should be timely and changeable, and it should keep pace with the times. Innovation is the soul of modern packaging.

We must accurately use traditional art, extract elements from traditional art forms and recreate them. We must design and retain the charm and characteristics of local design art. We also have distinctive characteristics of the times, with new visual images and cultural impact packaging. , Make our products rich in national characteristics, and better carry forward our country's traditional culture.




Author: Zhang Zhang Source: China Quality News Network