Low-cost web encryption anti-counterfeiting technology

With the maturation of commodity markets, anti-counterfeiting packaging has become a bright spot in the field of commercial circulation. It plays an important role in the protection of commodities, the establishment and maintenance of corporate brands, and the management of commodity logistics. Anti-counterfeit packaging involves a wide range of goods, such as food, medicine, electronic products, cosmetics, daily necessities, and so on.

The current anti-counterfeit packaging can be roughly divided into two categories: one is material anti-counterfeiting, such as photopolymer, aluminum, micro-dot technology, various types of anti-counterfeiting inks, etc.; the other is electronic authentication anti-counterfeiting, such as code security, texture anti-counterfeit, digital Watermarking, biological anti-counterfeiting, and so on, its manifestations are basically anti-counterfeiting labels and overall packaging anti-counterfeiting. Although the anti-counterfeit labels and the overall anti-counterfeit packaging can play a role in protecting the products, it also increases the production cost of the company and reduces the profit margin of the production company. However, since China's accession to the WTO, the fierce market competition, the impact of counterfeit products on enterprises has become more and more serious. Businesses urgently need to effectively control costs, improve services, and enhance their competitiveness. How to reduce the cost of anti-counterfeit packaging has become an important issue for all companies that use or have not used anti-counterfeiting for cost reasons. How to control the cost of commodity anti-counterfeiting?

This article proposes a special technology that does not increase the cost of anti-counterfeiting - anti-counterfeiting technology. The essence of this technology is to add anti-counterfeiting technology to the image of the outer packaging box while not changing the original design style of the outer packaging. This will not only add anti-counterfeiting functions, but will not increase the cost of the company.

For example, when a drug needs to be counterfeit-proof, we add a section of the drug description to the electronic file of the box pattern through the screen encryption technology and display it on the box through four-color printing.

The four characteristics of anti-counterfeiting technology

First, it does not affect the original visual effect of the package.
Second, personalized product information related to the product was added to the pattern.
Third, do not increase any cost of security.
Fourthly, there are high technical barriers, and there are only one or two companies that own and use this anti-counterfeiting technology in China. Therefore, the security is good.

Process flow and security features

The technical production process is roughly divided into the following sections:
Design (add anti-counterfeiting technology) - plate making - four-color printing.

Testing equipment:
A fifteen-fold or so magnifying glass can be used to observe the image and identify the encrypted mesh to complete the test.

Inspection section:
By configuring simple inspection equipment (approximately fifteen times the magnifying glass) in key circulation parts at a time, it not only controls the screening of the purchase channels, but also controls the anti-counterfeiting identification of retail terminals.

When a copy maker imitates a certain commodity package, the image is generally reproduced by a high-precision scanner, a color copying machine, or a high-precision digital camera. If the product is packaged using a mesh encryption technology, the password in the copied image is used. It will disappear.

Savings
We will compare the anti-counterfeiting technology with the ordinary code anti-counterfeiting technology as an estimate, and you will find that you can save the following part of the cost:

First, the cost of labeling.
Second, the telephone code fee.
Third, the use of manual or machine labeling costs.
Fourth, the miscellaneous expenses of anti-counterfeiting labels.

If a 5cm2 code is used to unlock the label, the annual label demand will be 50 million pieces. The annual production cost will increase by about 1.5 million yuan, and the cost of the texture encryption technology will be equal to zero.

This kind of anti-counterfeiting technology is a newly introduced anti-counterfeiting technology, which has a wide range of applications, because its greatest feature is that while maintaining technical difficulty, it saves the cost of the enterprise, and it is easy to identify, so there will be a broad market space.