Analysis of the Development of Domestic Ink Industry (Part Two)

Third, domestic ink raw and auxiliary materials production technology and supply levels are low

One of the main manifestations of domestic ink lagging behind imported inks is the low level of production technology and supply of raw and auxiliary materials, resulting in a “wonderful woman is hardly a straw without rice”, such as various types of titanium dioxide, special requirements for coloring pigments, special linking materials, and Additives and other needs have no supply, can only rely on imports, and the biggest difference with foreign countries is the product development of technology investment and product application technology services, marketing and distribution services, advertising and other aspects. Chinese enterprises have grown up under the conditions of planned economy. They have long been accustomed to taking orders from their superiors and have attached great importance to vertical relations. They have not raised horizontal relations to a strategic level. Over time, companies have not developed a good spirit of cooperation. In the past, we only considered how to tap potentials from the inside of the company. We did not consider the cooperation relationship between suppliers and manufacturers from the perspective of the market. We did not study the 'chains' that have a common interest in product design and development and cost control. The so-called supply chain cooperation. After the theory of supply chain management has been developed and matured, and has become a reference for various industries, it is far-reaching to study the supply chain of printing, ink, and chemical industries in order to guide them in improving their overall competitiveness and participating in international competition. In the past, China’s industrial boundaries were relatively strict and there were few communication and collaboration between different industries and different companies. Under the influence of the planned economic system, enterprises only know how to lower their heads and arrange production according to government plans, not to mention research on strategic cooperation issues. Since the 1990s, with the emergence of manufacturing models such as global manufacturing, agile manufacturing, and virtual manufacturing, a new form of corporate organization characterized by dynamic alliances has been created, which has resulted in qualitative changes in the organization of production and resource allocation of existing enterprises. . The best reflection of this change is the supply chain management ideology, which shifts from the original “vertical integration” model to the “horizontal integration” model. Market competition is no longer the competition of a single company, but the competition between the alliances, that is, the competition between supply chains. Therefore, the original corporate competitive strategy alone is no longer suited to the development of the world economy. Companies need to learn how to compete with other companies for strategies and techniques to achieve win-win results. The printing industry is the customer of ink. In the towing supply chain, the driving force is generated by the end user (printing company). Therefore, production is coordinated based on actual customer demand rather than forecasted demand, and the entire supply chain is highly integrated. The exchange is rapid, and customized services can be implemented according to the needs of users. There should be a high degree of strategic alliance awareness, and the purpose of promoting and advocating alliances is to grow stronger. Domestic ink manufacturers do not produce pigments and binders themselves, relying on external horizontal supply. This alone has a large gap with foreign countries. The international ink manufacturing industry started its merger and merger process as early as 1999. It has changed the pattern of the ink manufacturing industry, implemented the relevant industry expansion strategy, and emerged competition and challenges among ink production companies and chemical material manufacturing companies. Development situation. For example, Japan DIC Ink Chemical Co., Ltd., the world's largest ink manufacturer, produces organic pigments and unsaturated resin products in addition to inks. Other well-known ink manufacturers (BASF in Germany, Bayer, DuPont in the United States, etc.) are also well-known paint companies and chemical companies in the world. Therefore, the technical problems such as the selection and compatibility of raw materials in ink production can be completely solved by themselves. The lack of awareness of supply chain management and awareness of simultaneous actions between domestic pigment suppliers and ink manufacturers will inevitably cause the raw materials used in the production of inks to be incompatible with the development of inks in the quality and quantity of the varieties, and technically inconsistent with the supply inconsistencies. Caused the product backward situation.

Another reason for the backwardness of domestic ink is that goods are deeply conscious. In the past, the development of commercialization technology in our country was relatively slow. With the reform and opening up, the increase in exchanges with foreign countries, commercialization technology has increasingly attracted the attention of domestic companies and research institutions. Excellent commercial technology will improve product performance, expand the application area, extend product life, and achieve greater economic benefits. It can be considered that the refinement and functionalization of products are the future direction of development. Ink is the main application department of organic pigments. Some organic inks in printing inks in developed countries account for about 50%-60% of the total output. China's conventional organic offset inks for offset printing inks have been basically established after long-term practice and screening, and structural varieties have not changed much. The key is to continuously improve their intrinsic quality, and to prepare special applications with different application performances through deep processing and surface modification treatments. Formulation products.

Fortunately, a number of companies with a keen mind have recognized the importance of strategic alliances and began to take the first steps. Jiangsu Printing Materials Co., Ltd. and Shandong Chenming Paper Group have signed a "strategic cooperation agreement" and "brand cooperation special "Agreement" has achieved strong alliances and has taken a solid step towards creating a corporate brand. The author also sincerely hopes to see the formation of the first chemical, pigment, ink, and printing supply chain in the country.

Source of information: pack.cn