With the continuous development of social economy, the significance of modern product packaging and decoration has far exceeded the meaning of pure functional product packaging and decoration. People hope to have more new forms of packaging and decoration that match their own personality. This manifestation of personality and behavior of packaging and decorating displays its own personality style during the sales process, displaying various complex personality and feelings for each other, and conveying delicate information. Especially in the development of science and culture today, packaging and decoration will face a broader market. . Because of the more frequent exchanges with various nationalities and the need to open up the world market, it is necessary to further study the spiritual outlook that reflects this personality.
Product packaging and decoration character
In Lin Li's similar products, in order to motivate consumers, it is necessary to establish a way to make their products stand out from other similar products. The performance of product packaging and decorating personality is a specific expression of the personality of consumers. The character of product packaging and decoration has two meanings: wide and narrow:
Broadly speaking, product packaging and decoration refers to the relatively independent character of the internal and external forms. It is the product of human nature, that is, because people apply the objective laws of understanding and mastering in practice to serve themselves, so that The essential power of human beings is sentimentally manifested on natural objects, enabling one to intuitively introspect oneself from nature, that is, people often say that “text is like a personâ€, “material (refers to the design of packaging and decoration products) is its person†and so on. In a narrow sense, the character of product packaging and decorating refers to the nature of the material materials (quality, shape, and color of materials) that make up the product's packaging and decorating, as well as the character characteristics of their combination patterns.
The personality characteristics of packaging materials are manifested by their surface texture. Various textures are often perceived through human visual and tactile sensations. By associating different textures to express different characters, if the surface is rough, there are simple and rough feelings. Smooth and delicate features such as elegance and quietness.
The character of the type is determined by the elements of the point, line, surface, etc. (including the shape of the product package and the shape of the package decoration). For example, the square has a serious, stable character. The personality characteristics of the color of the product packaging are based on the association caused by people’s life experience. For example, red is bold, enthusiastic and compassionate; blue is deep and calm; yellow is fun and frivolous; blue is old-fashioned, Leisure and so on, all colors have their own personality traits.
The personality characteristics of the materials, types, and colors mentioned above are combined in a certain manner according to a certain rule on the packaging and decoration of products, which constitutes the unique personality characteristics of product packaging and decoration. In a word, the personality characteristics of product packaging and decoration are the natural embodiment of human nature and the product of the “accumulation†of social life practice. As a result of the natural humanization process, things in social history accumulate in individual, perceptual, and rational. In the intuitive packaging and decoration, various types of packaging products reflect their own relatively independent character characteristics, such as paper round packaging lively and light; iron square packaging rigorous, dignified and so on.
Consumer's personality
The personality tendency of consumers refers to the sum of the relatively stable psychological features shown by consumers in their attitude towards the objective things and social behaviors, and there is a strong individuality, that is, personality. The formation of consumers' personality traits is the crystallization of a variety of factors of certain physiological, psychological, and social ideologies. The innate physiological quality is the natural basis for its formation, and the acquired education and training practices are the social conditions for its formation. The development of individual personality traits of consumers, on the one hand, through physiological inheritance, enables the development of increasingly human and increasingly sophisticated brain functions in new individuals, constituting a new individual personality.
On the other hand, with the increase of age, the influence of the objective environment has a tremendous and profound effect on the formation of human personality. Of course, under the influence of certain conditions, there will be different specific performances. However, as a whole, the performance of the consumer's personality in reality is relatively stable and has strong individuality, that is, personality. For consumers of the same age and gender, and the same occupation, their personality will show some same personality disposition due to environmental factors, but the degree of disposition tends to be different. For example: the total personality of children is provocative Innocent, but there are different degrees of personality, some slightly introverted, and some will be more lively, and so on in other categories.
Product packaging and decorating character positioning and consumer personality
The character of product packaging and decorating is achieved through the unity of consumers' personality in the process of consumption. Because consumers have different personalities, they also differ in the choice of goods. The presence of product packaging and decorating determines the types of products to be accepted, which means that consumers actually choose products when they choose their products. The packing and decorating form of one's own character makes it necessary to pay attention to the image and character of the packaging when designing the packaging and decorating of the commodity. Even the same commodity should have multiple forms of packaging and decoration, so as to provide the desired choice for many consumers with different personalities. . For children's goods, we should design packaging and decorating products with lively and naive character; for men's goods, we should have masculinity as a whole and mature packaging and decoration design, that is, for different ages, genders, etc. Personality characteristics to design and adapt to their own personality characteristics of product packaging and decoration, so that the product's packaging and decoration character and consumer's personality are unified, in order to promote consumption.
From the above analysis, the character of product packaging and decoration must be in line with the personality of consumers in order to better stimulate the completion of consumer behavior, consumers can really get their own satisfaction with the product, thus completing the material consumption while also completing the spiritual consumption This is the responsibility and task of modern packaging and decoration design.
Product packaging and decoration character
In Lin Li's similar products, in order to motivate consumers, it is necessary to establish a way to make their products stand out from other similar products. The performance of product packaging and decorating personality is a specific expression of the personality of consumers. The character of product packaging and decoration has two meanings: wide and narrow:
Broadly speaking, product packaging and decoration refers to the relatively independent character of the internal and external forms. It is the product of human nature, that is, because people apply the objective laws of understanding and mastering in practice to serve themselves, so that The essential power of human beings is sentimentally manifested on natural objects, enabling one to intuitively introspect oneself from nature, that is, people often say that “text is like a personâ€, “material (refers to the design of packaging and decoration products) is its person†and so on. In a narrow sense, the character of product packaging and decorating refers to the nature of the material materials (quality, shape, and color of materials) that make up the product's packaging and decorating, as well as the character characteristics of their combination patterns.
The personality characteristics of packaging materials are manifested by their surface texture. Various textures are often perceived through human visual and tactile sensations. By associating different textures to express different characters, if the surface is rough, there are simple and rough feelings. Smooth and delicate features such as elegance and quietness.
The character of the type is determined by the elements of the point, line, surface, etc. (including the shape of the product package and the shape of the package decoration). For example, the square has a serious, stable character. The personality characteristics of the color of the product packaging are based on the association caused by people’s life experience. For example, red is bold, enthusiastic and compassionate; blue is deep and calm; yellow is fun and frivolous; blue is old-fashioned, Leisure and so on, all colors have their own personality traits.
The personality characteristics of the materials, types, and colors mentioned above are combined in a certain manner according to a certain rule on the packaging and decoration of products, which constitutes the unique personality characteristics of product packaging and decoration. In a word, the personality characteristics of product packaging and decoration are the natural embodiment of human nature and the product of the “accumulation†of social life practice. As a result of the natural humanization process, things in social history accumulate in individual, perceptual, and rational. In the intuitive packaging and decoration, various types of packaging products reflect their own relatively independent character characteristics, such as paper round packaging lively and light; iron square packaging rigorous, dignified and so on.
Consumer's personality
The personality tendency of consumers refers to the sum of the relatively stable psychological features shown by consumers in their attitude towards the objective things and social behaviors, and there is a strong individuality, that is, personality. The formation of consumers' personality traits is the crystallization of a variety of factors of certain physiological, psychological, and social ideologies. The innate physiological quality is the natural basis for its formation, and the acquired education and training practices are the social conditions for its formation. The development of individual personality traits of consumers, on the one hand, through physiological inheritance, enables the development of increasingly human and increasingly sophisticated brain functions in new individuals, constituting a new individual personality.
On the other hand, with the increase of age, the influence of the objective environment has a tremendous and profound effect on the formation of human personality. Of course, under the influence of certain conditions, there will be different specific performances. However, as a whole, the performance of the consumer's personality in reality is relatively stable and has strong individuality, that is, personality. For consumers of the same age and gender, and the same occupation, their personality will show some same personality disposition due to environmental factors, but the degree of disposition tends to be different. For example: the total personality of children is provocative Innocent, but there are different degrees of personality, some slightly introverted, and some will be more lively, and so on in other categories.
Product packaging and decorating character positioning and consumer personality
The character of product packaging and decorating is achieved through the unity of consumers' personality in the process of consumption. Because consumers have different personalities, they also differ in the choice of goods. The presence of product packaging and decorating determines the types of products to be accepted, which means that consumers actually choose products when they choose their products. The packing and decorating form of one's own character makes it necessary to pay attention to the image and character of the packaging when designing the packaging and decorating of the commodity. Even the same commodity should have multiple forms of packaging and decoration, so as to provide the desired choice for many consumers with different personalities. . For children's goods, we should design packaging and decorating products with lively and naive character; for men's goods, we should have masculinity as a whole and mature packaging and decoration design, that is, for different ages, genders, etc. Personality characteristics to design and adapt to their own personality characteristics of product packaging and decoration, so that the product's packaging and decoration character and consumer's personality are unified, in order to promote consumption.
From the above analysis, the character of product packaging and decoration must be in line with the personality of consumers in order to better stimulate the completion of consumer behavior, consumers can really get their own satisfaction with the product, thus completing the material consumption while also completing the spiritual consumption This is the responsibility and task of modern packaging and decoration design.
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