ã€Abstract】This paper discusses macroscopically the concept of packaging system design and requirements of the times from the point of view of adapting to the market and people's increasing consumer demand, analyzing the research status of the project, planning the relationship status in the design, and discussing the basic procedural principles of the overall systematic design of packaging. With inevitable trends.
Market demand overall systematic design research planning and design positioning to adapt to the development of domestic and international market economic environment and the intensification of competition in the commodity market; forcing commodity development and packaging design must be market-oriented, the introduction of macro planning and systems engineering to meet the different types of people The goal of diversifying consumer demand is to strive for the market and achieve the common survival and development of the company and the designer. This article focuses on the relationship between development research and planning and design of sales packaging, basic content procedures and rules of packaging design, etc., and outlines the overall systematized design of packaging in order to exchange information. First, the concept of the overall system design of packaging The definition of “packaging†in the Chinese packaging standards in the early 1980s was: to protect products in circulation, facilitate storage and transportation, promote sales, and adopt certain technical methods. The general names of containers, materials, and aids, etc., also refer to the use of containers in order to achieve the above-mentioned objectives. (The operation of applying certain technical methods during the course of materials and building up auxiliaries. Packaging is not only the term of a class of things, but also the operation of things. The activities of the verbs to adapt to the market and people's rising consumer demand, and constantly give new meaning to the packaging, the so-called modern packaging design, is to protect the safe circulation of goods, facilitate consumption, and promote sales, based on the specific product of the shape, nature and circulation Intent, through the planning and conception, the formation of a new packaging concept, and then the combination of art and technology, the use of appropriate materials, shapes, structures, text, graphics, colors, protection techniques, etc., to create an organic packaging entity to create a product image The process of modern packaging design to meet market demand and human health and Protection requirements are the starting point. To meet the consumer needs of different types of people, the goal is to develop the design and production of goods and packaging from the market, and then return to the market to enter the circulation and consumption sectors. Feedback information is provided through market sales and people’s consumption inspections. Finding problems and new requirements, and then improving the design and development of products and packaging, it can be seen that the packaging design, which is an indispensable part of the formation of products, is itself a systematic concept of circulation and development. Need to focus on a certain area or part of the improvement of the design, but as the correct design of ideas and methods, should always be the market circulation goals and consumer demand-oriented, from the perspective of overall packaging system design or even thinking and design.
Second, the overall system of design is the modern era of market economy for the packaging design of commodity packaging demand is the dominant modern economy, any commodity development can not be separated from the market, starting from market demand, in order to occupy the market as the purpose. Products must be packaged to form goods, enter the circulation and consumption fields, and packaging is an inseparable and important part of modern goods. Naturally, it is inseparable from the market and social consumption environment. The correct design should consider the packaging issue at the same time of product development. The product and packaging development and design all contain common links, namely, market demand--determining target market--positioning product development and designing packaging design and product production. Packaging Process - Forming Commodities - Entering Circulation - Market Sales - Feedback on Market and Consumption Information - Summarizing Analysis and Research, and Using the New Hi-Tech Achievements in Time and in Accordance with Market and Consumer Demand Information, Improve Product and Packaging, and Form a Reciprocating Cycle The system engineering advancement shows that, under the conditions of market economy, the overall market positioning of packaging and merchandise from the perspective of packaging development or product design, processing and production methods, environmental protection, cost accounting, material selection, modeling structure and visual communication design , and the recycling of packaging waste, etc. must be incorporated into systematic design in order to adapt to the requirements of the development of the times.
Third, the subject research and planning in the design of the relationship between status In order to avoid blindly invalid or inaccurate design of the target, it is necessary to discuss the project project research, planning and specific design of the relationship between.
1. Research is to collect relevant information and information before starting any design project. Analyze the basic situation of the research project and carry out the insurmountable premise of project verification and planning. In the actual design activities, designers often make some ineffective or valueless design solutions. The reasons for summarizing the experience are mostly due to the lack of thorough investigation and research on the project when starting the design project, and the establishment and market value of the project. Unit conditions owed to in-depth scientific demonstrations, carried out valueless design activities, or did not clarify the target position and market demand of the design project, manufacturing process conditions, etc. Blind one, the concept of integrated packaging system design concept Chinese packaging standards In the early 1980s, the definition of “packaging†was defined as the overall name of the container, material, and auxiliary material used to protect products in circulation, facilitate storage and transportation, promote sales, and adopt certain technical methods. In order to achieve the above-mentioned purpose, the container is used (the material and the supporting material are applied in the process of applying certain technical methods, etc. Packaging is a term of a type of thing, and a verb of the thing operation activity. Adapting to the market and people's increasing consumption requirements , continue to give new meaning to packaging, the so-called modern packaging design is to protect the safety of goods For the purpose of circulation, convenience of consumption, and promotion of sales, based on the specific product's form, nature, and circulation intentions, a new packaging concept is formed through planning and conception, and then appropriate materials, shapes, and structures are used in a combination of art and technology. Words, graphics, colors, protection technologies, etc., create organic packaging entities to create a product image process, and modern packaging design aims to meet market demand, human health and environmental protection requirements, and meet the needs of different types of consumer needs. , Starting from the market to develop the design and production of goods and packaging, and then returning to the market to enter circulation and consumption links. Through market sales and people's consumption inspection feedback information, identify problems and new demands, and then carry out improved design of products and packaging. It can be seen from this that packaging design, which is an indispensable part of the formation of a commodity, is itself a systematic concept of recycling and development.Although some packaging only requires a focused and improved design of a certain aspect or part, As a correct design concept method The goal should always be to market liquidity and consumer demand, the overall packaging design even systematic thinking and design point of view.
Second, the overall system of design is the modern era of market economy for the packaging design of commodity packaging demand is the dominant modern economy, any commodity development can not be separated from the market, starting from market demand, in order to occupy the market as the purpose. Products must be packaged to form goods, enter the circulation and consumption fields, and packaging is an inseparable and important part of modern goods. Naturally, it is inseparable from the market and social consumption environment. The correct design should consider the packaging issue at the same time of product development. The product and packaging development and design all contain common links, namely, market demand--determining target market--positioning product development and designing packaging design and product production. Packaging Process - Forming Commodities - Entering Circulation - Market Sales - Feedback on Market and Consumption Information - Summarizing Analysis and Research, and Using the New Hi-Tech Achievements in Time and in Accordance with Market and Consumer Demand Information, Improve Product and Packaging, and Form a Reciprocating Cycle The system engineering advancement shows that, under the conditions of market economy, the overall market positioning of packaging and merchandise from the perspective of packaging development or product design, processing and production methods, environmental protection, cost accounting, material selection, modeling structure and visual communication design , and the recycling of packaging waste, etc. must be incorporated into systematic design in order to adapt to the requirements of the development of the times.
Third, the subject research and planning in the design of the relationship between status In order to avoid blindly invalid or inaccurate design of the target, it is necessary to discuss the project project research, planning and specific design of the relationship between.
1. Research is to collect relevant information and information before starting any design project. Analyze the basic situation of the research project and carry out the insurmountable premise of project verification and planning. In the actual design activities, designers often make some ineffective or valueless design solutions. The reasons for summarizing the experience are mostly due to the lack of thorough investigation and research on the project when starting the design project, and the establishment and market value of the project. Unit conditions owed to in-depth scientific demonstrations, carried out worthless design activities, or did not clarify the target orientation of design projects and market functions and economic costs, production and processing methods, and post-decoration printing and packaging waste recycling and other aspects . Therefore, familiar with the characteristics of various types of packaging materials, cost and process requirements, and timely understanding of the dynamics of new materials, packaging designers have an important role can not be ignored.
Packaging and structural design reflect the inseparable relationship between the design of ceramics, glass, plastics, pulp molding and other containers relying on mold forming. The specific shape must be represented by a certain structure, and the specific structure must be Relying on certain specific forms, the two are inseparable two aspects that form the same thing. In the specific design of the package container, the design is often based on design. While designing the design, the structural characteristics and production process requirements must be considered. However, the principle of the practical function and aesthetic function of the packaging container is always used, and the other part, such as The same model of various types of plates (cardboard, calcium plastic plate, wood board, metal plate, artificial plate) or paper, plastic film, composite materials processing and production of boxes, boxes, barrels, cans, bags and other packaging, you can take a variety of Different structural methods reflect functional requirements and mechanical process performance, as well as differences in consumable materials, seals, and opening processes. Therefore, while conducting research on the design of such packaging designs, it is necessary to carry out various structures for the same type of packaging. The research and exploration of properties and materials provide the best design solutions for sleek structures.
The specific contents and methods of designing materials and modeling structures for packaging design involve a wide range of aspects. This is only a macroscopic epistemology from the point of view of overall system design, and is no longer a matter of fact.
3, visual packaging design. This is an important link for accurately and effectively conveying commodity information, beautifying goods, satisfying the aesthetic spirit of consumers, promoting sales, and increasing the added value of goods. People in China are generally used to designing packaging and decoration. Packaging visual communication design, first of all through the overall positioning of the visual communication design content and then clear the specific text, graphics, colors and other design aspects. The so-called packaging visual design positioning, the overall concept of packaging visual information communication design. On the basis of determining the overall personality style of packaging, according to the characteristics of products and market orientation, from the perspective of product information to attract consumers, product positioning (namely, product name and product characteristics), and product positioning (products There are several aspects such as brand name, name and address of the production company or producer, etc., consumer orientation (ie, the characteristics of the information reflecting the object of consumption of the commodity), ranking the primary and secondary relationship of the product vision, highlighting the key points, and determining the main exhibition of the packaging. The information of the surface and the auxiliary surface is distributed and the well is designed according to relevant laws and regulations.
The visual layout of the packaging visual design, as well as the specific text content font design, graphics (including paintings, photography, window display directly product image, etc.), color, and decorative design, art form methods should be subject to the overall grade of packaging style, Effectively represent the unique personalized information features of goods, and actively promote sales of goods and guide the correct consumer services. The main exhibition area of ​​packaging focuses on the main information features of the product, and other descriptive text content and graphics complement and improve the auxiliary surface. , forming an organic whole and image of the product.
4, packaging protection technology processing and physical and chemical performance testing, in the packaging of the overall system design, in addition to functional materials and packaging modeling structure design, to solve the packaging buffer shock and air conditioning and other protective functions, there are some Such as food, medicines and active products, such as vacuum or vacuum inflated treatment, or cover plastic seal, additional moisture absorption agent or oxygen treatment, anti-counterfeiting and other protection technology. At the same time, it also needs to carry out the corresponding physical and chemical testing of the protective functions and functions of the packaging to protect the packaging products.
Market demand overall systematic design research planning and design positioning to adapt to the development of domestic and international market economic environment and the intensification of competition in the commodity market; forcing commodity development and packaging design must be market-oriented, the introduction of macro planning and systems engineering to meet the different types of people The goal of diversifying consumer demand is to strive for the market and achieve the common survival and development of the company and the designer. This article focuses on the relationship between development research and planning and design of sales packaging, basic content procedures and rules of packaging design, etc., and outlines the overall systematized design of packaging in order to exchange information. First, the concept of the overall system design of packaging The definition of “packaging†in the Chinese packaging standards in the early 1980s was: to protect products in circulation, facilitate storage and transportation, promote sales, and adopt certain technical methods. The general names of containers, materials, and aids, etc., also refer to the use of containers in order to achieve the above-mentioned objectives. (The operation of applying certain technical methods during the course of materials and building up auxiliaries. Packaging is not only the term of a class of things, but also the operation of things. The activities of the verbs to adapt to the market and people's rising consumer demand, and constantly give new meaning to the packaging, the so-called modern packaging design, is to protect the safe circulation of goods, facilitate consumption, and promote sales, based on the specific product of the shape, nature and circulation Intent, through the planning and conception, the formation of a new packaging concept, and then the combination of art and technology, the use of appropriate materials, shapes, structures, text, graphics, colors, protection techniques, etc., to create an organic packaging entity to create a product image The process of modern packaging design to meet market demand and human health and Protection requirements are the starting point. To meet the consumer needs of different types of people, the goal is to develop the design and production of goods and packaging from the market, and then return to the market to enter the circulation and consumption sectors. Feedback information is provided through market sales and people’s consumption inspections. Finding problems and new requirements, and then improving the design and development of products and packaging, it can be seen that the packaging design, which is an indispensable part of the formation of products, is itself a systematic concept of circulation and development. Need to focus on a certain area or part of the improvement of the design, but as the correct design of ideas and methods, should always be the market circulation goals and consumer demand-oriented, from the perspective of overall packaging system design or even thinking and design.
Second, the overall system of design is the modern era of market economy for the packaging design of commodity packaging demand is the dominant modern economy, any commodity development can not be separated from the market, starting from market demand, in order to occupy the market as the purpose. Products must be packaged to form goods, enter the circulation and consumption fields, and packaging is an inseparable and important part of modern goods. Naturally, it is inseparable from the market and social consumption environment. The correct design should consider the packaging issue at the same time of product development. The product and packaging development and design all contain common links, namely, market demand--determining target market--positioning product development and designing packaging design and product production. Packaging Process - Forming Commodities - Entering Circulation - Market Sales - Feedback on Market and Consumption Information - Summarizing Analysis and Research, and Using the New Hi-Tech Achievements in Time and in Accordance with Market and Consumer Demand Information, Improve Product and Packaging, and Form a Reciprocating Cycle The system engineering advancement shows that, under the conditions of market economy, the overall market positioning of packaging and merchandise from the perspective of packaging development or product design, processing and production methods, environmental protection, cost accounting, material selection, modeling structure and visual communication design , and the recycling of packaging waste, etc. must be incorporated into systematic design in order to adapt to the requirements of the development of the times.
Third, the subject research and planning in the design of the relationship between status In order to avoid blindly invalid or inaccurate design of the target, it is necessary to discuss the project project research, planning and specific design of the relationship between.
1. Research is to collect relevant information and information before starting any design project. Analyze the basic situation of the research project and carry out the insurmountable premise of project verification and planning. In the actual design activities, designers often make some ineffective or valueless design solutions. The reasons for summarizing the experience are mostly due to the lack of thorough investigation and research on the project when starting the design project, and the establishment and market value of the project. Unit conditions owed to in-depth scientific demonstrations, carried out valueless design activities, or did not clarify the target position and market demand of the design project, manufacturing process conditions, etc. Blind one, the concept of integrated packaging system design concept Chinese packaging standards In the early 1980s, the definition of “packaging†was defined as the overall name of the container, material, and auxiliary material used to protect products in circulation, facilitate storage and transportation, promote sales, and adopt certain technical methods. In order to achieve the above-mentioned purpose, the container is used (the material and the supporting material are applied in the process of applying certain technical methods, etc. Packaging is a term of a type of thing, and a verb of the thing operation activity. Adapting to the market and people's increasing consumption requirements , continue to give new meaning to packaging, the so-called modern packaging design is to protect the safety of goods For the purpose of circulation, convenience of consumption, and promotion of sales, based on the specific product's form, nature, and circulation intentions, a new packaging concept is formed through planning and conception, and then appropriate materials, shapes, and structures are used in a combination of art and technology. Words, graphics, colors, protection technologies, etc., create organic packaging entities to create a product image process, and modern packaging design aims to meet market demand, human health and environmental protection requirements, and meet the needs of different types of consumer needs. , Starting from the market to develop the design and production of goods and packaging, and then returning to the market to enter circulation and consumption links. Through market sales and people's consumption inspection feedback information, identify problems and new demands, and then carry out improved design of products and packaging. It can be seen from this that packaging design, which is an indispensable part of the formation of a commodity, is itself a systematic concept of recycling and development.Although some packaging only requires a focused and improved design of a certain aspect or part, As a correct design concept method The goal should always be to market liquidity and consumer demand, the overall packaging design even systematic thinking and design point of view.
Second, the overall system of design is the modern era of market economy for the packaging design of commodity packaging demand is the dominant modern economy, any commodity development can not be separated from the market, starting from market demand, in order to occupy the market as the purpose. Products must be packaged to form goods, enter the circulation and consumption fields, and packaging is an inseparable and important part of modern goods. Naturally, it is inseparable from the market and social consumption environment. The correct design should consider the packaging issue at the same time of product development. The product and packaging development and design all contain common links, namely, market demand--determining target market--positioning product development and designing packaging design and product production. Packaging Process - Forming Commodities - Entering Circulation - Market Sales - Feedback on Market and Consumption Information - Summarizing Analysis and Research, and Using the New Hi-Tech Achievements in Time and in Accordance with Market and Consumer Demand Information, Improve Product and Packaging, and Form a Reciprocating Cycle The system engineering advancement shows that, under the conditions of market economy, the overall market positioning of packaging and merchandise from the perspective of packaging development or product design, processing and production methods, environmental protection, cost accounting, material selection, modeling structure and visual communication design , and the recycling of packaging waste, etc. must be incorporated into systematic design in order to adapt to the requirements of the development of the times.
Third, the subject research and planning in the design of the relationship between status In order to avoid blindly invalid or inaccurate design of the target, it is necessary to discuss the project project research, planning and specific design of the relationship between.
1. Research is to collect relevant information and information before starting any design project. Analyze the basic situation of the research project and carry out the insurmountable premise of project verification and planning. In the actual design activities, designers often make some ineffective or valueless design solutions. The reasons for summarizing the experience are mostly due to the lack of thorough investigation and research on the project when starting the design project, and the establishment and market value of the project. Unit conditions owed to in-depth scientific demonstrations, carried out worthless design activities, or did not clarify the target orientation of design projects and market functions and economic costs, production and processing methods, and post-decoration printing and packaging waste recycling and other aspects . Therefore, familiar with the characteristics of various types of packaging materials, cost and process requirements, and timely understanding of the dynamics of new materials, packaging designers have an important role can not be ignored.
Packaging and structural design reflect the inseparable relationship between the design of ceramics, glass, plastics, pulp molding and other containers relying on mold forming. The specific shape must be represented by a certain structure, and the specific structure must be Relying on certain specific forms, the two are inseparable two aspects that form the same thing. In the specific design of the package container, the design is often based on design. While designing the design, the structural characteristics and production process requirements must be considered. However, the principle of the practical function and aesthetic function of the packaging container is always used, and the other part, such as The same model of various types of plates (cardboard, calcium plastic plate, wood board, metal plate, artificial plate) or paper, plastic film, composite materials processing and production of boxes, boxes, barrels, cans, bags and other packaging, you can take a variety of Different structural methods reflect functional requirements and mechanical process performance, as well as differences in consumable materials, seals, and opening processes. Therefore, while conducting research on the design of such packaging designs, it is necessary to carry out various structures for the same type of packaging. The research and exploration of properties and materials provide the best design solutions for sleek structures.
The specific contents and methods of designing materials and modeling structures for packaging design involve a wide range of aspects. This is only a macroscopic epistemology from the point of view of overall system design, and is no longer a matter of fact.
3, visual packaging design. This is an important link for accurately and effectively conveying commodity information, beautifying goods, satisfying the aesthetic spirit of consumers, promoting sales, and increasing the added value of goods. People in China are generally used to designing packaging and decoration. Packaging visual communication design, first of all through the overall positioning of the visual communication design content and then clear the specific text, graphics, colors and other design aspects. The so-called packaging visual design positioning, the overall concept of packaging visual information communication design. On the basis of determining the overall personality style of packaging, according to the characteristics of products and market orientation, from the perspective of product information to attract consumers, product positioning (namely, product name and product characteristics), and product positioning (products There are several aspects such as brand name, name and address of the production company or producer, etc., consumer orientation (ie, the characteristics of the information reflecting the object of consumption of the commodity), ranking the primary and secondary relationship of the product vision, highlighting the key points, and determining the main exhibition of the packaging. The information of the surface and the auxiliary surface is distributed and the well is designed according to relevant laws and regulations.
The visual layout of the packaging visual design, as well as the specific text content font design, graphics (including paintings, photography, window display directly product image, etc.), color, and decorative design, art form methods should be subject to the overall grade of packaging style, Effectively represent the unique personalized information features of goods, and actively promote sales of goods and guide the correct consumer services. The main exhibition area of ​​packaging focuses on the main information features of the product, and other descriptive text content and graphics complement and improve the auxiliary surface. , forming an organic whole and image of the product.
4, packaging protection technology processing and physical and chemical performance testing, in the packaging of the overall system design, in addition to functional materials and packaging modeling structure design, to solve the packaging buffer shock and air conditioning and other protective functions, there are some Such as food, medicines and active products, such as vacuum or vacuum inflated treatment, or cover plastic seal, additional moisture absorption agent or oxygen treatment, anti-counterfeiting and other protection technology. At the same time, it also needs to carry out the corresponding physical and chemical testing of the protective functions and functions of the packaging to protect the packaging products.
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