Talking about the Application of Color in Pharmaceutical Packaging


After many years of research and experiments, scientists have found that color can directly affect people's emotions. Among the colorful colors, some can provoke people's exuberant energy, while others can make people feel depressed. Some can provoke people's fury, some can stimulate people's digestive function, and some can cause stomach cramps.
By observing and analyzing people's reactions to color, not only can people help diagnose various diseases, but they can also use color to treat certain diseases. People call this new type of therapy "pigmentary treatment."
This pigment therapy is not something that someone imagines. Professor Francois Barra, deputy director of the Applied Physics Laboratory at the National Museum of Natural History in Paris and member of the International Color Society, said: “The anxiety caused by the color perception can be seen from the electrocardiogram.” Alberto University of Canada Biology Prof. Arrot Walfart pointed out: “In a red environment, the rhythm and pressure of the pulse of the heart are each enhanced by 17%. Red makes people provocative, but it is prone to cause anger.” A hospital in Berlin has a thousand The trials conducted by the patients showed that patients with heart failure are particularly averse to red, and patients with tuberculosis are also averse to red because red and blood are the same color. For pharmaceutical manufacturers, these tests are of great significance: For the treatment of cardiovascular disease, pulmonary tuberculosis pills, red should be prohibited.
Red, orange and yellow are very irritating colors that can make the human cerebral cortex excited, with dilated pupils and accelerated heartbeat. For the packaging design of nourishing medicines, vitamin medicines, and rheumatism, warm colors such as red can be used as appropriate. The green and blue brainwave reflections are relaxation and sedation. Therefore, they are used for the packaging and decoration design of sedative, hypnotic, blood pressure-lowering, antipyretic and analgesic drugs.
The results of a trial conducted at a hospital in Longdino, Italy, demonstrated that patients suffering from depression are most happy with yellow, and yellow people feel warm and brisk, allowing them to increase appetite and treat insomnia and forgetfulness. For those who want to stop drinking, it is best to avoid yellow color because most of the spirits are slightly yellow.
White, pure and elegant, can give comfort to people with cardio-encephalopathy, and has the function of stabilizing emotions.
Black can cause accidents that make people tired and upset...
For this reason, drug packaging and decorating designers will have to use their brains to adjust their illnesses and apply color as a result of pharmacological effects to prompt patients to return to health as soon as possible.
Different nationalities in our country also have different colors and hobbies. When designing pharmaceutical packaging and decoration,
The use of color should pay attention to ethnic and religious habits. We must respect the taboos of ethnic minorities on color:
Uighurs are generally taboo yellow, Christians avoid using yellow, and think that yellow is mean and treacherous.
The Han nationality generally expresses joy in red, and black and white are used for funerals. The Tibetans use white as their noble color.
Love black, red, orange, purple, dark brown, avoid using yellow, green. Mongolians generally like orange,
Blue, green and purple, avoid using black and white. The Hui people love black, white, blue, red and green and use funerals.
The Jing people love white and brown. The Manchu loves yellow, purple, red and blue and avoids using white. Dai people love white.
The Li people love red, brown, dark blue and black. Wa: Avoid using white.
The international exchange of contemporary goods is increasing day by day. The application of color must also pay attention to the love and jealousy of color in all countries of the world. A pharmaceutical export company that fully understands and exactly grasps the taboo of color preferences.
It is necessary to color the medicine packaging to help you enter the international market. For example, most African countries love the bright colors, but Nigeria, Togo and other countries think that red represents witchcraft, devil and death.
In Venezuela in Latin America, yellow is prohibited, while in Asia India, yellow is popular.
Japan, Singapore and Malaysia love to use red and green instead of white. Myanmar and Thailand like bright colors. Turkey uses crimson and white green. Syria likes to use green, blue, dark red, avoid white. Iraq's funeral is black. Pakistan likes to use green, avoid using yellow. Italy, Austria like to use green. Germany likes to use black and gray. Spain likes to use black. France likes to use gray. Switzerland does not use black.
Do not use purple in Peru. Sweden does not use blue or yellow. Egypt hanged blue. Greece likes to use white and blue. Mexico likes to use red, white and green. The Netherlands likes to use orange. Bulgaria likes to use grey-green, brown, and does not like to use vivid colors. Morocco prefers a slightly darker color.

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