On-demand printing development space

The concept of Print On Demand (PrintOnDemand) existed as early as five or six years ago. However, the printing technology at that time was not able to cooperate. Therefore, it was still unable to be fully commercialized, but with the development of digital technology, the practice of POD The possibility of concepts has greatly increased, and new business opportunities have gradually appeared in the market.
The following three scenarios can easily demonstrate the benefits of the POD service. The common point is to facilitate the end user. Therefore, whether it is in order to reduce costs, ease of operation, or a one-step consumerism, everything is in the interests of end-users.
Since the concept of POD has existed for a long time, that is to say, "demand" already exists, why did "supplies" appear in the market so far? In simple terms, it is because of the development of digital printing technology to promote the commercialization of POD.
Digital Printing Technology Everyone understands that the traditional publishing and printing processes are complex. It takes a few days from typesetting, proofreading, filming, proofing, tanzing, blue printing, printing, binding, and cutting. It is also due to the high production cost. There is a minimum print limit. With respect to the increasingly personal, diversified and diversified products in the market, industry insiders have always hoped that technological improvements will help fully realize the advantages of the POD program and expand more business opportunities. Digital printing technology is just as simple, cheap and fast These collaborated with PODs to attack the market. It is precisely because digital technology has greatly reduced the printing cost and eliminated the minimum print limit, so that POD can be commercialized, and it does not stop at the conceptual level alone.
The development of the Internet The development of information technology has been rapid. Nowadays, any market is happy to link up with the Internet in order to show timely progress. However, the development of online bookstores has not been satisfactory. The market response of online books and e-books remains to be seen, so there is cloud online POD printing. Service is the only way out for online bookstores. It remains to be seen what the future will be. However, it is undeniable that this type of networked POD service will also be the next development opportunity for the publishing industry, as Internet users can easily download digital information through the Internet and computers.
Better economic benefits

As previously stated, storage has always been a heavy cost burden for the printing and publishing industry. Especially in Hong Kong, this projectile land, in order to achieve better economic benefits, the POD program has changed the production mode of the product, from the previous production. The sale (made and thensell) is transformed into selland thenmade. In this way, in addition to solving the problem of inventory accumulation, it also avoids unnecessary production loss and conforms to the principle of environmental protection.
AOD's New Business Opportunities New Business Opportunities from POD. There is a chapter on AOD (ArticlesOnDemand). The contents of the book are divided into zero pieces and disassembled into single chapters for sale. Readers no longer need to look at an article. The entire book is brought home.
The original AOD was created for the classification of relevant articles on science, technology, law, information, etc., but now it is expanded to personal interest. Readers can freely select their favorite chapters. Next, let the POD service. The supplier puts the contents into a book and then sends this "private book" to you by mail or other delivery channels. The emergence of AOD can show that the new generation of consumers, in addition to the right to retrieve the content of the "selection", also shows their personal consumer psychology.
The concept of BOD publishing has analysts believe that InstantBook is a new wave and will be a long-term development. According to industry sources, no one currently knows how to make profits in printing five to ten books, but POD services can make it happen. Currently there are large bookstores providing POD services in the United States, the United Kingdom and Germany. Using this method to print a book with dozens of books, namely BooksOnDemand, will be the prototype of the future publishing industry.
POD cost control

So, for the suppliers of POD services, how many copies of the POD prints will be sold in order to return them? What teaches people to immediately think of it is the machine. Digital technology is still in its infancy. There will still be many needs in the next few years and improvements will be made. For example, only black printing is available now. Compared with traditional four-color printing presses, the elimination rate of digital printing presses is relatively high, and the price of this machine depends on the market demand for such machines, and the reader's demand for POD services, through the dilution of various demands, returns Still slower than investment.
For example, AOD's technology and concepts are still in the publicity and promotion stage just like POD, and its publicity significance is greater than its economic purpose. Because it pays one yuan per page, an article that is less than five pages in length, is simply deducting the postage cost of Intellec, which is definitely not profitable.
In Example 2, the reprint of the out-of-print book with the POD service is precisely because the book is not sold well or sold long, and it is out of print. Therefore, the sales volume must not be high, even in the POD market. Then, in order to reduce the risk, bookstores will invariably require publishers to try to convert many types of out-of-print books into PDF electronic files that exist in databases. Due to the large number of books, sales will naturally be large. The problem is that saves also require sources of investment, and those out-of-print books may be books that were published before the editing process was computerized. Therefore, the need for re-typing the input requires scanning the typesetting. The publishing house or the supplier needs to conduct detailed studies in this regard, carefully controlling costs, or otherwise shifting this investment risk to readers. As a result, the print pricing of a printed POD is often several hundred yuan. As a result, this digital technology is also good. For POD, it probably won't benefit readers much. Looking for an out-of-print book in the future, or borrowing it!
Copyright and Abuse believe that everything cannot be perfect, POD concept factor code technology can be practiced and carried forward, but at the same time factor code technology has to face other inexplicable problems: copyright and abuse.

Some people in the industry are concerned that the number of books sold by the POD service is more difficult to count. A new generation of real-time books (InstantBook) will make book sales more vague. They always make books on computers, unlike the publication of books in printing houses. The more difficult statistics, the direct impact on the author's copyright tax revenue, will also cause disputes between authors and publishing companies. Furthermore, when traditional books appear as electronic books, resulting in unsatisfactory sales, publishers will lose interest in purchasing copyrighted books.
Another issue that is of concern to the industry is piracy and piracy. Because the current online information supervision is in a situation that is difficult to monitor or even out of control, the legal aspects have not effectively protected online intellectual property rights. Although people use POD services for simplicity, speed, and low cost, it is also too easy for people to become ignorant and abused. In the end, it may be more wasteful than traditional printing. On the other hand, the degree to which books are valued and cherished may also be greatly reduced. The above issues need to be chosen by the public.
Conclusion From the market's needs and the ever-changing consumption patterns, POD services must have room for development. However, whether it can be popularized still requires the cooperation of digital printing technology in the future. Because investment in digital printing, machine cost is an important link, and the development of digital technology itself is not yet stable, and other supporting facilities, such as operating mode, copyright, laws, etc., are not consistent with the pace, so we should take a wait-and-see attitude .
What we can conclude from this is that high-quality prints made from traditional printing will not be so easily eliminated.