Quick money, Alipay and other electronic payment giants break through the line

Electronic payment vendors with deep market insights have accelerated the pace of offline breakouts. Payment giants, including fast money and Alipay, have made a lot of efforts, and the online payment field has begun to sprint.

On March 19, Alipay launched the logistics POS strategy, and will invest 60,000 POS machines in the next three years to help e-commerce vendors' cash-on-delivery model transition from cash to POS. As early as last year, another payment company, the fast money company, reached a strategic cooperation with the domestic well-known express delivery company, and worked together to create a multi-party e-commerce ecosystem. It is reported that in the second half of 2011, ZJS has invested more than 10,000 fast POS terminals nationwide, benefiting tens of thousands of home appliance companies and tens of millions of online shoppers.

According to the survey data, the proportion of cash on delivery to independent B2C malls such as Jingdong and Dangdang is more than half, and some even reach 70%. At present, only 20% of domestic B2C cash on delivery uses pos machine to swipe the card. A large amount of cash payment increases the labor service and settlement costs of the logistics company. The time for B2C enterprises to finally collect the payment is also quite long. For online shopping users 70% use cash on delivery, in the TOP30 B2C online shopping companies coverage rate of more than 95% of the fast money, launched a professional COD (cash on delivery) payment solution, quickly become a powerful helper for e-commerce enterprises cash on delivery , including home delivery, micro-specialty, and more than 30 courier companies that provide Dash on delivery services are fully using the solution. For online shopping users, after the courier delivers the goods, the inspection can be used to swipe the card, eliminating the need to use cash.

According to an industry expert, for logistics companies such as ZJS, the business of collecting goods is different from simple freight services, which requires a high degree of integration of capital flow, information flow and logistics. The fast money COD solution can help the home delivery to accelerate the collection of funds and improve the efficiency of funds. At the same time, the rapid distribution of logistics and online shopping enterprises has been realized, so that the payment of goods quickly returns to the online shopping enterprise, which fully solves the problem of huge amount of mortgages caused by the collection of goods by the logistics company, and releases the funds in transit, thereby improving the financial management and operational efficiency of the logistics company. On the other hand, fast money also took the lead in infiltrating the logistics industry, and grabbed the tens of billions of online shopping offline payment market.

According to recent statistics from iResearch, China's B2C online shopping market grew rapidly in 2011, with a transaction volume of 179.11 billion yuan, which continues to be the main driving force of the online shopping industry. According to other data, the top 30 companies in the industry account for more than 80% of the overall market share of B2C online shopping. With the comprehensive online shopping platform such as Jingdong Mall and Dangdang, the revenue channel has been continuously expanded; the vertical online shopping such as Eslite and Yixun has grown rapidly; the traditional enterprises such as Gome and Suning have increased their efforts in e-commerce and the development of B2C online shopping. The veins are becoming clearer and clearer, and the veins are still moving forward in accordance with the principle of the 28th law, and the market concentration is constantly strengthening.

Solving the payment problems of ordinary users is the driving force behind the leading electronic payment companies. In view of the problem that ordinary online banking users can't use online payment and large-value goods can't pay, fast money launches large-value online banking payment; for online shopping people who are accustomed to using credit card and installment payment, fast money is introduced to pay online credit card. Nowadays, the huge e-commerce offline payment market attracts many electronic payment companies. Accelerating market expansion and launching solutions that meet user needs have become the primary goals of several payment giants. According to the data report of “2011 China Third-Party Payment Market Quarterly Monitoring” released by Analysys think tank, the transaction volume of third-party Internet payment market in China has maintained rapid growth for four consecutive quarters in 2011, and the annual transaction volume reached RMB 216.1 billion. The chain increased by 99%, which was almost doubled compared with the previous year. With the diversification of service merchants and individual users in the future, the business types of mainstream third-party payment companies will gradually move from online to offline, and the combination of online and offline payment services will be further highlighted.