The number of active users of cottage mobile games in the month is 35 million, conquering users in third- and fourth-tier cities?

Whenever I feel that the opportunity is monopolized by the big factory, there will always be another way to get out of a "new road."

According to the 2017 Q3 data report released by QuestMobile, "Dini World" has a DAU of 4.5 million and a MAU of 35 million, ranking fourth in domestic mobile games. More importantly, "Mini World" is very popular in third- and fourth-tier cities. Whether it is the number of monthly usage per person, the length of time per person, or the degree of user preference, there are more outstanding performances.

That is to say, this "mini world" with the "plagiarism" of the back is launched in May 2016, surpassing many casual game masterpieces. How big is the current user volume of Mini World? How did these users come from? Why can it become another darling of users in third- and fourth-tier cities after “local chess”?

First, the "plagiarism" products also have a market? "Mini World" users over 100 million, MAU35 million

"Mini World" started online in May 2016 and went to the App Store in late 2016. At the beginning of the game, the user volume and activity of this game is not too gratifying, and it is no different from the general product. But just a few days ago, "Mini World" officially announced that the number of games in the domestic multi-end users has exceeded 100 million, the next focus will be focused on the UGC platform.

In addition to the user volume of more than 100 million, the mobile game from the QM data report also found the "mini world" leaps and bounds. From the September 2017 domestic mobile game monthly active users list, you can see that "Mini World" has a MAU of 35 million, ranking fourth in the country, second only to "Glory of the King", "Happy Music", "Happy" The Landlords are the three major winners, and they have also surpassed the same huge number of users, such as Bingo Xiaole, Big Ball, and Snake Fight.

The other data of "Mini World" also performed quite well. In September, the DAU reached 4.5 million, and the monthly usage per capita exceeded 20 times. The average daily usage time was more than 40 minutes. At the same time, the mobile game also found QM2017 Q2 data report found that the "Mini World" MAU in June was 13.2 million, an increase of 1180.8%, and now the MAU is 35 million, that is, "Mini World" The surge in user volume has roughly occurred in Q2 and Q3 this year.

"Mini World" June user data

Through the Baidu Index and the WeChat Index, it can be seen that the "mini world" has a significant increase in market sentiment before and after this time, and this time is exactly the time when the "My World" China Edition began its domestic promotion. It is undeniable that Mini World has attracted a large number of sandbox gamers through the market popularity of "My World".

Second, how does "Mini World" take such a huge amount of users?

1. Inducing players to share games and recommend them to friends

In "Mini World", "Mini Bean" can be used to unlock storage boxes, weapon flight bags, character shards, etc., and the way to get mini beans, in addition to recharging, etc., can also be shared by "mini world" The game link is obtained.

Players need to share their own exclusive links to the QQ group in the game. If the user clicks on the link, they can get 20 mini beans, which can be received 5 times a day and up to 20 times a week. After joining the "Mini World Player Group", the mobile game found that many players in the group are forwarding these links.

One of the promotion methods of Mini World is to encourage players to share links and get rewards. In many players' view, this way of getting rewards is low and can be easily accomplished. But for the game, this not only can take advantage of the player's social behavior, but also consolidate the player's loyalty to the game, and also allow the player to promote the game, maximizing the effect of "word-of-mouth communication."

2. The traffic brought by the "fight", drained from "My World"

Because "Mini World" is very similar to "My World" in gameplay and various elements, the players of these two games always form a "fighting battle" mode. In the mini world's Baidu Post Bar, many of the content is related to the battle, and even the content of the game itself is relatively small, basically mutual.

There are also a lot of "Mini World" players to "my world" to trigger a fierce battle, but this kind of radical behavior has still expanded a lot of new players for "Mini World". A player who turned from "My World" to "Mini World" told the mobile game that "I was playing "My World", but I saw a lot of people talking about the mini world and mine. In the world, I tried to download it. I didn't expect "Mini World" to be more convenient, so I abandoned the "My World". In fact, many people around me came from "My World."

From the time and situation of the increase in the number of users, "Mini World" also gained some user growth from the various time nodes of "My World". Before the launch of the "My World" China Edition, "Mini World" relied on "imitation" to perfectly seize the opportunity. Later, in the first half of this year, the "My World" China Edition began to promote the market and gradually improved its popularity. A qualitative leap in the amount of users.

Now, the users and the heat of these two games have a relatively large relationship, and the number of users of "Mini World" has also reached 100 million.

3. After the local chess, the third- and fourth-tier cities completed the God assists?

Surprisingly, most of the users of "Mini World" come from the third- and fourth-tier cities. This may be another outstanding performance of the third- and fourth-tier cities in the mobile game market after the "local chess".

Mobile Internet users in the third- and fourth-tier cities accounted for 50.2% of the national total. According to QM data, third-tier cities prefer APP, and Mini World ranks second, losing only to Ink Weather. . In the four-line and below cities, users prefer the APP list, and "Mini World" holds the first place. In the third- and fourth-tier cities, "Mini World" has opened up most social and tool-like apps, and has won the top spot in user preference. It can be known that the breakthroughs of its user groups are assisted by Gods in third- and fourth-tier cities. Perhaps the players in the third- and fourth-tier cities are not strong in the "copyright awareness" of "Mini World" and "My World". They don't understand the relationship between the two games, so they let the "mini world" find the entrance. Those who have completed the "rural" have won the world.

Of course, in the Tencent game public number and the QQ game public number, there is a recommendation for the "Mini World" game. Tencent's channel is also one of the ways to acquire users.

Third, due to plagiarism, it was removed from some domestic channels, so "Mini World" extended its reach to overseas

In fact, in the whole development process of "Mini World", we can find that the attitude towards this game is clearly divided into two factions. Some people think that it is plagiarized, it is not worth investing, and some people do not care whether it is plagiarized or not. Therefore, "Mini World" also received a lot of negative comments on TapTap, the score was as low as 1.9 points, and even users sighed "This is the lowest score I have seen so far." Of course, "Mini World" has been on the shelves of TapTap.

The removal of TapTap should be related to the alleged plagiarism of "Mini World". Previously, Netease Games sent a letter to some channels that "please immediately remove the infringing content that infringes the legitimate rights and interests of Netease", as mentioned in the lawyer's letter. The "Mini World" game provided by the channel has not been approved by NetEase, and the source code of "My World" has been copied. The channel is required to be removed from the game.

Some channels have already cooperated with the "Mini World", but the mobile game also found that "Mini World" has begun to seek overseas development after this. Previously, the English version of "Mini World" has been quietly launched overseas. The official also announced that "Mini World" will be ready for global distribution. The multi-language version will meet global players in October, and the global version will be opened.

For a long time, young players have taken up 60% of the traditional sandbox game, and My World is the best in the pixel-style sandbox game. However, at present, "Mini World" has accumulated a lot of users by taking the lead, and has begun to go out to sea. So what will happen after this product goes out to sea? How will it compete with the overseas "My World" players? The mobile game will continue to pay attention to it.