Guide: The catering management software agent has profited from “waiting and waiting†to enter the thin period of hard work, and this phenomenon is actually caused by traditional management software vendors. Is it the reverse to wait for them to "conscience discovery", or to seek a breakthrough to control their own destiny? How do emerging brands and products in the current management software market save agents?
Text: Nowadays, the management software market in various industries in China has already entered a mature stage. Among them, the catering management software agents have profited from “sit and wait†to enter the hard-working “sheet-making†period, not only facing the continuous compression of new and old software agents. Market share, but also to meet the needs of catering businesses for higher and newer catering management software. Catering management software agents can only use more brand agent authorization, and even undertake the hardware facilities and engineering methods of catering businesses. In fact, a whole set of projects, except for labor and labor costs, the actual profit has not increased, but currently The management software market situation has forced agents to be involuntarily.
Where is the problem?
Catering management software entered the market later than other industries, but the speed of development is very fast, mainly because of the large number of catering businesses, various management software vendors and management software agents have joined in, so the catering management software agent market is booming. stand up. However, the entire catering market is dominated by small and medium catering businesses. Their requirements for management software are lower than those of other industries, resulting in the competitiveness of each brand management software vendor. The price is the biggest. A catering business can easily get several brands of catering management. The price of the software is often the lowest price. The decline in profits directly affects after-sales service, and management software agents simply cannot support the software upgrade and maintenance of after-sales. For the needs of large and chain catering businesses, management software agents are completely in an awkward position. In the end, they are basically marginalized by management software vendors and catering merchants because of the problem of profit distribution, or they are directly ignored by catering businesses because of the strength problem.
Small and medium-sized catering business market is fiercely competitive and low-margin profits. The root cause of a series of problems such as large-scale projects without opportunities is still in management software vendors. Many management software vendors have more product lines, and the focus of R&D and service is often only on mature and profitable industries. Although the catering industry is huge, it is dominated by small and medium-sized catering businesses, and management software vendors are saving development and labor costs. profit.
Nowadays, the Internet and the mobile Internet have penetrated into all walks of life, which has stimulated new growth in economic growth. However, management software vendors have been self-sufficient and have not kept up with the technology trend. Seeing the rapid growth and profitability of Internet site companies such as group buying, management software vendors and agents have lost their natural advantages.
How to get out of the woods
Keeping up with the Internet and mobile Internet information era, we believe that it can improve and enhance people's quality of life and habits. The combination of catering management software and the Internet and mobile Internet has changed from a single catering business to a catering business and consumers at the same time. The management software agent agent and the products sold in the sense and actually become two And for the catering business has become: one-time purchase management software and continuous purchase user base. Catering management software is no longer a single piece of software, but a bridge from management to users, from management to marketing, turning a one-time relationship into a continuous relationship. Catering management agents want to quickly get out of the predicament, change the traditional agent thinking, bravely accept new products and new ways, and no longer do a single profit-making ox farming business.
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