With the importance of the world's attention to forest resources, the approval of timber harvesting has become increasingly strict, resulting in the rising prices of furniture raw materials. Under the multiple pressures of transportation costs and labor costs, many furniture companies are in dilemma.
In the face of furniture price increases, how do dealers do?
Furniture dealers and furniture companies are, to a large extent, a glory and a loss. If the company develops well, the dealers will be courteous. In the face of the established facts of furniture price hikes, then where should dealers go?
1. Believe in your choice and stick to it.
Consumers and brands (products) will establish an intangible brand loyalty in the process of market inspection. The better the quality, the deeper the connection will be established, and the consumers will continue to pay attention to it, repeat purchases, even in the brand. In the case of price increases. Therefore, an excellent furniture dealer must maintain firm confidence in the products (brands) of his choice in the course of business development, and it is not easy to be distracted from the sights and give up the advantageous resources accumulated by many years of operation.
2. Establish a new brand competition awareness
In today's society, the trend of market competition is gradually moving closer to the brand. Fundamentally, the brand represents a long-term, stable quality assurance. Brands can meet the growing needs of consumers. Therefore, to become an excellent furniture distributor should not only look at the immediate interests, only sell products, but not the brand management. Many dealers believe that brand building is a business matter. In fact, dealers will formulate their own business policies and set appropriate targets according to the local market and their own situation, and lead their own teams to work hard to achieve these goals, and finally gain market visibility and product competitiveness in the local market. Still the dealer himself!
3, the product conforms to the market, the quality and price are suitable
Consumer preferences will not be reduced because of product price increases. Those shoddy furniture cannot be favored by consumers. Therefore, whether it is product appearance, texture or design, it should be first for consumers. Preferences, market development trends have a certain understanding, to achieve a bottom, and then select a brand or a few brand products to concentrate on business, is to test the maximum degree of protection through the market!
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