As the first year of preparation for the 2022 Winter Olympics in 2016, it coincides with the beginning of the “Thirteenth Five-Year Planâ€. The winter sports industry is bound to receive the attention of various capitals. Up to now, there have been more than 13 A-share listed companies in various ways to arrange ice and snow industry and Winter Olympic Games preparations.
According to the statistics from Shanghai Securities News, since 2015, A shares have had more than 13 listed companies to arrange ice and snow industry and Winter Olympics preparations in various ways, and are mostly cross-border cuts, including Vanke A and Zhonghong. The company, as well as media companies such as Hualu Baina and Huace Television. There are various ways in which public companies enter the ice sports industry. Apart from the common sports fund establishment, there are ice snow resort development, ice and snow film IP, and participation in infrastructure projects.
The real estate listed companies such as Vanke A and Zhonghong have entered the ice and snow industry mainly by developing ski resorts. Taking Vanke as an example, as one of the key measures for strategic transformation, it will develop the Vanke Songhua Lake Resort, which is Vanke's first foray into the ski resort industry in 30 years. It is reported that Vanke will invest 40 billion yuan in the project, and the overall plan will be about 20 square kilometers. In addition, Pathfinder will also spend 350 million yuan to build a ski resort in Henan.
In the construction of infrastructure projects related to the 2022 Winter Olympics, Bishuiyuan announced in August last year that its subsidiary Beijing Jiu'an Construction Investment Group Co., Ltd. won the bid for the Winter Olympics site in Chongli County, Zhangjiakou City, Hebei Province. The total amount of successful bids for municipal tourism supporting projects was 129 million yuan. In addition, Hualu Baina also signed a strategic cooperation agreement with the People's Government of Hebei Province involving the ice and snow industry brand events, smart transportation, smart cities and other fields.
Ice-snow sports related variety shows are favored by media listed companies. Huace Film and Television has signed an agreement with ITV, the largest commercial television station in the UK, and officially announced the joint research and development of indoor ice dancing sports variety show "Ice Star Dance." It is understood that the program will invite Chinese and international figure skating Olympic champions, relying on new Chinese elements to assist the 2022 Beijing-Zhangjiakou Winter Olympics. In addition, Vision China also stated that it will actively arrange related film and television business for the Winter Olympics.
Participating in sports funds or setting up sports companies is an option for more listed companies to rush into the gold sports industry. For example, Zhongxin Tourism announced that it plans to participate in the subscription of the "Tianjin Xindong Jinding Wanzhong Sports Assets Management Center" sports fund jointly funded by 7 investors such as CITIC Guoan. The fund will list the ice and snow industry chain as one of the main investment lines; Hualubai The company has invested in the establishment of Beijing Hualu Blue Fire Sports Industry Development Co., Ltd., which will focus on the development of IPs for top events such as the Winter Olympics.
Articles from Sohu Sports
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