On January 8, Spring Riding China 2017 (Shenzhen Railway Station), jointly planned by Yinte Maige, was launched in Shenzhen Radio and TV Building. More than 200 industry elites, spring knights, media, co-brand representatives, and volunteers participated in the event. .
Following the spring ride 2016 (108 spring wind riders ride home) caused hot industry debate, became the most sensational cycling event during the Spring Festival, riding a springboard in 2017, further, in the event organization mechanism (brand crowding held ), Execution model (5+2 multi-site joint operation) on many innovations, dare to be the first in the world, and strive to build Chunqiu into a unique cultural and sports activities with Chinese characteristics.
Knight sign in
Spring Festival 2016 Retrospective Exhibition
The fake outdoor music festival planner Wang Jianqi
Warm field singing
Riding a memorial
Spring ride 2017. Dare to be the first
Feature 1
Established Shenzhen Broadcasting and Television Spring Charity Foundation
China's first bicycle project fund
The Spring Riding China Fund is a home-based culture based on Chinese characteristics. It is a special charity fund for knights who ride home for thousands of miles during the Spring Festival. It uses the funds raised to provide them with logistical support, on-the-spot reception, equipment provision, and spiritual propaganda. All kinds of care and help.
Spring Riding China Fund Opening Ceremony
(Left 2: Director of Mobile Channel of Radio and TV Group, Ms. Qu Shi, Secretary-General of Chunqi Charity Foundation; Zuo San: Chun Qi, a Chinese co-founder of Chunqi)
Deputy Director of Shenzhen Guanai Office Chen Li speaks
Shenzhen Guan Ai Office is the starting point for the spring riding 2017, providing a lot of professional knowledge guidance and resource support for the success of the starting style, and at the same time, the public property of Chunqi is highlighted.
Speech of Director of Mobile Broadcasting Group of Radio and TV Group
The Shenzhen Radio and Television Charity Foundation is the first public fundraising foundation within the national radio and television system. On the road of public welfare, it has been committed to fostering distinctive charity brands.
Spring ride 2017. Dare to be the first
Feature 2
Strive to ride the spring in China
Create a cultural and sports event that has become Chinese characteristics
Shenzhen Station. Spring Rider
Different from the usual large-scale cycling activities, most of the cultural origins can be traced back to the West; the spring riding is a cycling activity combining the Chinese characteristics (the home culture) and the “sinicization†of the cycling sports.
Home is the belief of the Chinese people. Every Spring Festival, almost all of the Chinese people, even if they are thousands of miles away, must go home to reunite. Riding is just a very healthy and green way of travel: barbaric body, civilized spirit. . Why can we not combine the two in modern China where the economy of science and technology is highly developed?
In fact, riding home is not a frustrating move after a train ticket is not purchased. It is a journey of mental and physical exercise. At the same time, it demonstrates the spirit of the times of modern Chinese cyclists: thinking independently and daring to try. Be courageous.
Spring rider in China, CEO Zhuge Qi of Ente Meyers spoke on the cultural concept of riding in China
Sun Gang, President of Shenzhen Bicycle Sports Association, spoke
Spring ride 2017. Dare to be the first
Feature 3
Brand co-creation model
Teams soaring influence on spring riding
Spring rides China 2017 Shenzhen station, adopts the eight brands of “Yintemai song, about riding the alliance, riding up, Sopok, Shanren, BeginONE, meeting the small wine, and birds and flowers on the moon†to unite the public creation model, from planning, publicity, We will give full play to their respective strengths in resource input and jointly promote the smooth development of Chunqi 2017.
As the launching brand of Spring Race 2016 Shenzhen Station, Yinte Maige is willing to see more people recognize the Spring Ride, join in, team up and evolve, push the spring ride to a higher altitude, and everyone picks up fire flames.
(Left: Mr. Hu Yupeng, the founder of the Yinte Maige brand)
Spring ride 2017. Dare to be the first
Feature 4
Internet +, let Spring Riding 2017 become
A "biking dinner" during the Spring Festival
With the advent of the Internet age, interpersonal links have become easier than ever before. Isolated islands have become islands. People with the same hobby tend to form a community and do something meaningful.
Thank you very much for all the riders, community organizations, and sports brands supported during the Spring Riding development.
Spring Riding China 2017
Etym
Joint planning
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