The best marketing is packaging design, talk about Mengniu packaging those things

Mengniu started from a four-aquatic factory with no market, no factory, no milk source, and no brand. In just six years, sales revenue soared from 0.37 billion yuan in 1999 to 4.07 billion yuan in 2003, an increase of 110 times. The average annual development rate is as high as 323%! "Mengniu speed" has become a banner of Chinese enterprises.

Analyze the success of Mengniu, its unprecedented vision and successful brand marketing has played a crucial role.

In the creation process of the Mengniu brand, the packaging design team can be described as indispensable. Designers used a variety of creative expression techniques to make the packaging image of Mengniu products go deep into every consumer's mind and become a militant in the Mengniu marketing team. Let's take a look at several classic packaging designs:

Design Method One: Grassland Regional Characteristics

Mengniu’s Tetra Pak’s pure milk is the main display of Mengniu’s pure milk products. Mengniu’s pure milk, which is based on the Mengniu Ngau Tau logo color, is based on the natural barrier of the prairie and is implemented in the packaging of pure milk. The package was opened and closed in green and finished. There was a “green food” on it. It was justified. There was a cartoon cow stepping on the grass, reflecting the geographical advantages. However, in order to reflect the “milk white” aspect of pure milk, the two greens were not used. It is sensible to enlarge the area and only show it. This packaging strategy can remind people that the prairies are empty and not crowded.

Design Method Two: Red and Yellow Combination of Visual Memory Points

The most eye-catching spot of Mengniu Tetra brick pure milk packaging is not Mengniu's bull's head logo, because this has been relied on Mengniu's transmission volume without further corroborating and emphasizing, how to reflect the visual memory point in this packaging, Mengniu put it and the product's The use of features combined to drink Tetra Pak packaged milk requires a straw, which is known to everyone, Mengniu cut a knife from the front of the package nearly 45 degrees, with a dynamic rise in the interval between red and yellow, coincidence drinking one Shares of the feelings of a drink in the end, happy and smooth. Red and yellow straight through the upper and lower sides, through the sky through the extension of the sense of a sudden emergence. The perfect combination of this visual embodiment and the product's eating function is the most desirable point for Mengniu's packaging.

Design Method Three: Packaging Design to Match Event Marketing

Mengniu’s sponsorship of China Aerospace “God Five” is a very successful event marketing. As the Chinese astronauts’ special milk, Mengniu needs to embody it on the package, in order to combine his overwhelming advertising spread after the successful return of God’s Five. This large circle with the ascendance sign of the space rocket has already covered Mengniu's own bull's head mark. From this point, Mengniu's ability to recognize current affairs is reflected, and the theme of different appeals in different periods even makes his own corporate logo take second place. In spite of this, it is evidence that Mengniu Packaging's thrust and event marketing have the ability to combine. "China's first person Yang Liwei of spaceflight" first and Mengniu told China as an astronaut's special milk to know that Mengniu must start to fight first, not Willing to prairie second.

More and more brand owners are deeply aware that packaging design may become a key competitive advantage in the promotion of food marketing. A well-designed package is like a promoter who doesn’t speak. It helps ensure that the product attracts the attention of consumers each time they shop.