The value of the Top 500 Most Valuable Brands on the Top 10 Brands of the British Paez Group Date: 2015-07-02 15:27
On June 28, 2015, China's Top 500 Most Valuable Brands Review Committee unveiled the list of the Ninth Top 500 Most Valuable Brands in China. The total value of the 500 most valuable brands on the list was as high as 1,165.4 billion yuan, and the value of each brand on the list was 23.3 billion yuan. In 2014, the average value of each brand on the list was 22.2 billion yuan. This shows that in the past year, the growth rate of corporate brand value has approached 5%, which is roughly equal to the level of China's economic growth.
The No. 1 among the Ninth China Top 500 Most Valuable Brands was the Industrial and Commercial Bank of China. Its brand value was 281.9 billion yuan, an increase of 12.8 billion yuan from the 269.1 billion yuan in 2014. The other top 10 brand values ​​are as follows: 2nd place Tencent 258.3 billion yuan; 3rd place Huawei 2209 billion yuan; 4th place China Construction Bank 210.8 billion yuan; 5th place Alibaba 206.6 billion yuan; China’s Ping An was 189.5 billion yuan; seventh was Baidu’s 173.9 billion yuan; eighth was Sinopec’s 171.6 billion yuan; the ninth National Petroleum’s was 159.5 billion yuan; and the tenth China Mobile was 154.6 billion yuan. The top 10 brands have a total value of more than 2 trillion yuan, and the average value of each brand on the list is 202.6 billion yuan.
Visionary entrepreneurs pay more and more attention to brand building and brand management. Many companies have found that brand value can improve the company’s reputation externally, and internal motivation can motivate employees’ morale. Through the evaluation of brand value, an enterprise can be directly evaluated for the annual brand management effectiveness.
The brand is considered to be the most important asset that cannot be represented on the balance sheet. How to manage this most important off-balance-sheet assets is the core of the company's brand management. The evaluation of the Top 500 Most Valuable Brands in China is conducted from the perspective of brand value management. Different from the individual case's brand value evaluation, this evaluation activity is mainly for research purposes. Gratis provides a comparable reference for enterprises to understand the value of themselves and other brands.
The China Top 500 Most Valuable Brands Appraisal adopts the present value of earnings method. It mainly estimates the excess profits that the brand may bring in the future based on the profit level of the company in the last three years. It then considers factors such as industry characteristics, market status, brand market status, and brand history. The effects are trimmed.
We can understand that due to the concentration of large central enterprises in the capital, the average value of the brands listed in Beijing is the highest, reaching 51.2 billion yuan. Followed by Guizhou, Yunnan, Sichuan, Guangdong, Jilin, Shandong, Hubei and Inner Mongolia, the average brand value of more than 20 billion yuan. The average value of the listed brands in Xinjiang, Jiangxi, and Tibet is less than 10 billion yuan.
Among them, the fitness equipment industry has a total of 2 brands listed in the ninth China Top 500 Most Valuable Brands with a total value of RMB 15.8 billion. The average value of each brand on the list is RMB 7.9 billion. In the list of the British Paez and good families, the brand value was 9.153 billion yuan and 6.741 billion yuan respectively.
The award ceremony of the 9th China Top 500 Most Valuable Brands Awards was held on June 28, 2015 at the Shangri-La Hotel, Guangzhou. The award ceremony was hosted by Guangdong TV Newscaster Wu Shanshan as the MC.
The Ninth China Top 500 Most Valuable Brands Selection Event was sponsored by Brand Watch Magazine, Brand Culture Magazine, and China Brand Construction Network. The new marketing, sales and marketing, Financial World Weekly, Nandu Weekly, China Marketing Society, China Effie Promotion Committee, International E-Commerce Innovation Association, Chongqing Brand Association, Xinjiang Regional Brand Economy Development Promotion Association, Henan Brand Promotion Association, Inner Mongolia Brand Promotion Association, Heilongjiang Brand Promotion Association, Hainan Brand Strategy Research Association, Shaanxi Provincial Brand Culture Research Association, Jiangsu Brand Association, Zhejiang Brand Promotion Association, Hebei Brand Strategy Promotion Association, Sichuan Cultural Brand Development Promotion Association, Guangdong Enterprise Brand Promotion Association, Huludao City Brand Culture Promotion Association, China Advertising Network, China Federation of Business Schools Dean, President Network, Ningbo Brand Product Promotion Association, Foshan Enterprise Brand Promotion Association, Hubei Province Planning Industry Association, and Hunan Professional Managers Association.
Cooperation Zhiye institutions include China Brand Research Institute, National Advertising Research Institute, Zero Research Consulting Group, China Brand Marketing Association, Ye Maozhong Marketing Planning Organization, Beijing Zanbo Marketing Management Consulting Co., Ltd., Shenzhen Adopted Brand Marketing Consultancy, and Li Guangdou Brand Marketing Agency. , IBF, China Brand Strategic Research Center of Sun Yat-Sen University, Shanghai Best Strategic Brand Marketing Planning Organization, Guangzhou Tianjin Brand Management Co., Ltd., Guangzhou Gathering Communication Co., Ltd., Zhiqi Future Marketing Consulting Co., Ltd., and Qichuanchuantong Brand Marketing Planning Organization, Shanghai Jiexin Marketing Consulting Co., Ltd., Guangzhou Huaxi Enterprise Management Consulting Co., Ltd., Gaoke Yingcai Information Technology Research Institute, Beijing Gaorui Shengshi Advertising Co., Ltd., Sichuan Dushishijin Enterprise Development Planning Consulting Co., Ltd., Guangzhou Himalaya Advertising Co., Ltd., and Trau Special Chinese company, Shanghai Excellent Image Advertising Communication Co., Ltd. etc.
On June 28, 2015, China's Top 500 Most Valuable Brands Review Committee unveiled the list of the Ninth Top 500 Most Valuable Brands in China. The total value of the 500 most valuable brands on the list was as high as 1,165.4 billion yuan, and the value of each brand on the list was 23.3 billion yuan. In 2014, the average value of each brand on the list was 22.2 billion yuan. This shows that in the past year, the growth rate of corporate brand value has approached 5%, which is roughly equal to the level of China's economic growth.
The No. 1 among the Ninth China Top 500 Most Valuable Brands was the Industrial and Commercial Bank of China. Its brand value was 281.9 billion yuan, an increase of 12.8 billion yuan from the 269.1 billion yuan in 2014. The other top 10 brand values ​​are as follows: 2nd place Tencent 258.3 billion yuan; 3rd place Huawei 2209 billion yuan; 4th place China Construction Bank 210.8 billion yuan; 5th place Alibaba 206.6 billion yuan; China’s Ping An was 189.5 billion yuan; seventh was Baidu’s 173.9 billion yuan; eighth was Sinopec’s 171.6 billion yuan; the ninth National Petroleum’s was 159.5 billion yuan; and the tenth China Mobile was 154.6 billion yuan. The top 10 brands have a total value of more than 2 trillion yuan, and the average value of each brand on the list is 202.6 billion yuan.
Visionary entrepreneurs pay more and more attention to brand building and brand management. Many companies have found that brand value can improve the company’s reputation externally, and internal motivation can motivate employees’ morale. Through the evaluation of brand value, an enterprise can be directly evaluated for the annual brand management effectiveness.
The brand is considered to be the most important asset that cannot be represented on the balance sheet. How to manage this most important off-balance-sheet assets is the core of the company's brand management. The evaluation of the Top 500 Most Valuable Brands in China is conducted from the perspective of brand value management. Different from the individual case's brand value evaluation, this evaluation activity is mainly for research purposes. Gratis provides a comparable reference for enterprises to understand the value of themselves and other brands.
The China Top 500 Most Valuable Brands Appraisal adopts the present value of earnings method. It mainly estimates the excess profits that the brand may bring in the future based on the profit level of the company in the last three years. It then considers factors such as industry characteristics, market status, brand market status, and brand history. The effects are trimmed.
We can understand that due to the concentration of large central enterprises in the capital, the average value of the brands listed in Beijing is the highest, reaching 51.2 billion yuan. Followed by Guizhou, Yunnan, Sichuan, Guangdong, Jilin, Shandong, Hubei and Inner Mongolia, the average brand value of more than 20 billion yuan. The average value of the listed brands in Xinjiang, Jiangxi, and Tibet is less than 10 billion yuan.
Among them, the fitness equipment industry has a total of 2 brands listed in the ninth China Top 500 Most Valuable Brands with a total value of RMB 15.8 billion. The average value of each brand on the list is RMB 7.9 billion. In the list of the British Paez and good families, the brand value was 9.153 billion yuan and 6.741 billion yuan respectively.
The award ceremony of the 9th China Top 500 Most Valuable Brands Awards was held on June 28, 2015 at the Shangri-La Hotel, Guangzhou. The award ceremony was hosted by Guangdong TV Newscaster Wu Shanshan as the MC.
The Ninth China Top 500 Most Valuable Brands Selection Event was sponsored by Brand Watch Magazine, Brand Culture Magazine, and China Brand Construction Network. The new marketing, sales and marketing, Financial World Weekly, Nandu Weekly, China Marketing Society, China Effie Promotion Committee, International E-Commerce Innovation Association, Chongqing Brand Association, Xinjiang Regional Brand Economy Development Promotion Association, Henan Brand Promotion Association, Inner Mongolia Brand Promotion Association, Heilongjiang Brand Promotion Association, Hainan Brand Strategy Research Association, Shaanxi Provincial Brand Culture Research Association, Jiangsu Brand Association, Zhejiang Brand Promotion Association, Hebei Brand Strategy Promotion Association, Sichuan Cultural Brand Development Promotion Association, Guangdong Enterprise Brand Promotion Association, Huludao City Brand Culture Promotion Association, China Advertising Network, China Federation of Business Schools Dean, President Network, Ningbo Brand Product Promotion Association, Foshan Enterprise Brand Promotion Association, Hubei Province Planning Industry Association, and Hunan Professional Managers Association.
Cooperation Zhiye institutions include China Brand Research Institute, National Advertising Research Institute, Zero Research Consulting Group, China Brand Marketing Association, Ye Maozhong Marketing Planning Organization, Beijing Zanbo Marketing Management Consulting Co., Ltd., Shenzhen Adopted Brand Marketing Consultancy, and Li Guangdou Brand Marketing Agency. , IBF, China Brand Strategic Research Center of Sun Yat-Sen University, Shanghai Best Strategic Brand Marketing Planning Organization, Guangzhou Tianjin Brand Management Co., Ltd., Guangzhou Gathering Communication Co., Ltd., Zhiqi Future Marketing Consulting Co., Ltd., and Qichuanchuantong Brand Marketing Planning Organization, Shanghai Jiexin Marketing Consulting Co., Ltd., Guangzhou Huaxi Enterprise Management Consulting Co., Ltd., Gaoke Yingcai Information Technology Research Institute, Beijing Gaorui Shengshi Advertising Co., Ltd., Sichuan Dushishijin Enterprise Development Planning Consulting Co., Ltd., Guangzhou Himalaya Advertising Co., Ltd., and Trau Special Chinese company, Shanghai Excellent Image Advertising Communication Co., Ltd. etc.
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