Simple design of product packaging

In the market economy society, product packaging design is more and more concerned by people. Among the various colorful products, how to attract the attention of consumers and display them from many similar products is an important issue in packaging design research. Packaging design not only considers beautifying products, increases the added value of products, and increases consumer product quality. The degree of trust.

Also consider the other functions of the packaging and the environmental safety of the selected materials, and save resources for reuse. This reduces costs. Simple design is to simplify the design to its essence, emphasizing its inherent charm. As Mr. Zhang Guangzi, the master of art, said: “Elaboration is as simple as the three autumn trees and the new idea is February.” I now talk about the performance of several aspects of packaging design from another perspective.

First, the packaging and decoration design is not simply from the text design, graphics processing, the use of color, but how to use the beauty of the material and the perfect combination of production process and new technology to express the attributes of the product,

The inherent cultural implications make the product distinctive personality characteristics and deepen the memory of consumers. New ideas are included in the program. Text design and arrangement of packaging and decorating design is the main part of the information conveying the product. It is designed according to the attributes of the product and organically combined with the graphics. It is arranged according to a certain constitution, and is not a stack of text or graphics, nor is it from the font or gallery. The images were copied without using their own ideas. Regardless of traditional and modern graphics, they must go through their own innovations to pay for new ideas and make them unique. The complications of the graphics are mixed, complex and not chaotic, simple but not empty. Use the most refined performance techniques to achieve the best results. So design is subtraction, not addition.

Second, the use of packaging design color, it can express product attributes, but also the most sensitive in the visual communication, more than in the body, so it is necessary to study the relationship between the use of packaging design and product packaging production process and materials, reduce color, reduce Color block area, the use of material beauty to express the beauty of product packaging.

Designers need to understand the processing technology of packaging, and the use of materials, will help to express their own creative design works better. The process of product packaging production will increase the loss and increase the cost. It is often because of this reason that some of the ideas are miscarried. For example, in terms of the use of colors in packaging design, the greater the number of colors, the higher the cost, the more man-hours, and the greater the loss. This leads to waste. The design should be based on the function of the printing equipment. Such as:

The four-color offset printing machine has requirements for the color of the product packaging, but it has to use four colors. If it is added, it cannot be used. If it is a single color or two-color offset press, adding color in the design can be handled by stacking and screening, which can save costs and meet the design requirements.

three,

The rationality of material selection in packaging design and the different packaging materials used in different product packaging are determined by its packaging form. The calculation of how much material is used is also a design. All aspects must be noted. First, to protect the product, the second is to beautify the product, and the third is to protect the environment and safety.

Fourth, we must reduce the amount of recycling. For example: In terms of paper packaging, the design process should be based on the opening number of the paper, and it must be consistent with the imposition and sizing, and the most reasonable packaging design must be calculated. Otherwise, the design is unreasonable due to the increase in costs customers can not afford, your design can not be achieved. At the same time, the use of environmental protection materials for product packaging plays a significant role in purifying the social environment and creating a better home. Such as food packaging using paper water-based ink printing; mausoleum, gifts, etc. use PET transparent materials, plastic container bottle design can be compressed to reduce the volume, glass bottles and other lightweight lightweight packaging reduction, saving resources, and display The beauty of its texture.

four,

The packaging structure is simple, easy to use, easy to carry, and easy to combine. The relationship between special products and packaging space should be moderate. In the design process, we should not only consider the interests of businesses and damage the interests of consumers. Some moon cakes in the market, tonic packaging, expansion of the content of the product, and the volume of the contents and packaging do not match, with a lot of false, in the minds of consumers have a very bad influence on the packaging structure is simple, suitable for modern production, Improve processing quality. In modern society, the pace of life of people is getting faster and faster, and the time for buying goods in the market is also shortened accordingly. Therefore, product packaging should be eye-catching and quickly convey information on the attributes, functions, and forms of consumer products. People usually accept information one, two, three easy to remember and the following seven, eight, nine, ten are difficult to remember, so simple and easy to spread.

This time, taking the packaging design of Japan as an example, we can get some insights from the analysis of some of the gold and silver award winning packaging designs. Why is the award? What is the criteria for the judgement? The message to the consumer goods is clear and concise. The design of these works is a simple design. From the aspects of graphics, color shapes, materials, and structures, the designer's superb creative level and skillful expression techniques can be seen.

Wen Jia

Reprinted from: Living Paper