Changes in beverage bottles under summer drinks

During the hot summer days, ice cream drinks in supermarkets began to become hot again, especially for young people who love sports and children who like novelties. They also entered supermarkets and drank carbonated drinks and lactic acid drinks on the shelves. Fruit drinks and tea drinks are dazzling. Recently, meticulous citizens have noticed that the "shapes" of several drinks they drink frequently have changed slightly and they have been light and easy to use.

The reporters interviewed found that most of the brand drinks this year did not change much in terms of price, but they played on the packaging. Some plastic bottled beverages have been replaced by straight-lined, streamlined bottles from straight tubes. Some have also added spiral lines to new packaging, and some have transformed iron cans into aluminum cans. Although beverages have not risen in price this summer, merchants have been making big sales promotions. Most of them are bundled in the form of “family equipment” or “promotional equipment,” which is much lower than the price for single-selling, but it is not difficult to find. The various drinks on the shelves are hidden but they have hidden prices. The reporter found that under the cover of sales promotion, the “lightly loaded” listed beverage products were “accepted” by most citizens, and the packaging design of these beverages was also favored by consumers.

The previous capacity of carbonated drinks such as Coca-Cola, Sprite, and Seven-Up in the supermarket was 355 milliliters, which is now 330 milliliters, which is shorter than similar products in the old packaging. The reporter learned from the Internet that from the end of 2008, Coca-Cola took the lead in changing the packaging of its cans, and other carbonated beverages also began to update, but the sales price did not change, so many consumers did not notice. “If I did not compare the old and new packaging together, I did not find this subtle change, and now there are many promotional activities for beverages. Consumers are generally sensitive to prices, and they rarely care about the capacity, like Coca-Cola 2.5 liters. The price is also 0.7 yuan cheaper than 2 liters, and 600 ml is cheaper than 330 ml. Every time I buy a 2.5 litre big bottle, I didn't notice the reloading of these carbonated drinks." Coca-Cola’s Kobayashi said.

In a supermarket in the urban area, a customer holds a bottle of canned Wang Laoji in his hand next to Wang Laoji's counter. "How can Wang Laoji's packaging be so soft and have a dent in his hand?" explained the salesman. It turned out that Wang Laoji changed his new clothes and the old iron cans became aluminum cans. The reporter also noticed that the bottle body has become a unified design of the spiral pattern and streamlined bottle design of fresh orange and Nestle Icy tea, the net content was also reduced from 500ml to 450ml and 480ml.

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