This summer's new makeup overview

Summer is a season full of sunshine and vitality, and the best season for ladies to show their charm. This summer, Japan's major cosmetics manufacturers have launched a series of new products, through the magic of color and light, let the ladies who love beauty release their own shining charm in the sun.

This summer, Japanese makeup is focused on the makeup of the lips and eyes, so the new products from major Japanese cosmetics manufacturers are mainly based on lip and eye products. At the same time, in order to avoid product homogenization in the increasingly saturated market, major brands have developed products that meet consumer needs based on their own consumer surveys and feedback on product usage.

Lip Makeup products This summer, the lip products launched by major cosmetics manufacturers have the following characteristics: 1 color is natural and light color; 2 highlights the light perception of the product; 3 pay attention to the persistence of product color development .

Naturally elegant and refreshing and hydrated in summer, it is an essential element in summer pure makeup. In the newly launched Japanese lip makeup this summer, the color is mostly natural and soft, giving people a refreshing and pure feeling. Among them, Kanebo's Funa GLAMOUR GLOSS Lip Gloss under the Lunasol brand's 10 new color products with the theme of [coral color], each color is reminiscent of the summer sun and bright sunshine. The flowers highlight the feminine elegance and gentle temperament.

The protagonist of the summer is always the bright sunshine, and the shine of the sun-like lip makeup has become one of the protagonists of Japanese makeup this summer. This summer, all major Japanese lip makeup products pay great attention to the gloss of the products. Manufacturers use new technologies and formulas to improve the light sensitivity of the products. Kanebo's Coffert D'or brand's lip memory, the Full Memory Rouge, introduced two new color products this summer, using new polarized beads with excellent color rendering and color variation with angles. The three-dimensional rich lips allow women to fully express their freedom and bold charm.

The color retention problem of lip makeup products has always been concerned by users. According to a statistic from Japanese cosmetics giant Kao, 90% of respondents hope to have lip makeup products with strong color persistence and long-lasting gloss, while only 40% of respondents The existing Lipstick products are satisfactory. In this regard, Kao Company has developed an ultra-fine particle that can maintain the lip color and light sensation for a long time. The ultra-fine particles can make the lip makeup pigments not overlap each other, but maintain a close connection on the lip surface in separate states. At the same time, with the glossing agent in the pigment gap, the lip makeup products can maintain color and luster for a long time. It is reported that Kao will apply this color retention particle and color retention technology to the 10 new color lipsticks of the ROUGE PURELY STAY series to be released on June 14.

Eye Makeup Products Eye makeup has been one of the highlights of Japanese makeup in recent years, and even makeup artists have pointed out that the importance of eye makeup accounts for more than 75% of the overall makeup. Therefore, this summer's major makeup manufacturers have also launched a variety of eye makeup products, including Mascara and Eye Shadow products.

In Japanese anime works, the heroine usually has a pair of eyes that are a little exaggerated, which may make people in other countries feel incredible, but this reflects the Japanese love for big-eyed women and the size of the eyes. Pay attention to it. Under the influence of this aesthetic, mascara, which can make the eyes look bigger and more beautiful, naturally became the darling of Japanese women and one of the major research and development targets of major cosmetics manufacturers. This summer's mascara products have the following characteristics: 1 Enhance the efficacy of the product, make the eyelashes more long, thick, curly; 2 more waterproof and anti-sweat effect 3 pay attention to the design of the eyelash brush head

This summer, Japanese mascara manufacturers have different levels of mascara to emphasize the effect of the product to make the lashes more curly and thicker. The new mascara products from Shiseido's Maquillage brand are among the best. This series of mascara can make the upper and lower lashes become thick and long, and can be perfectly extended. It has a real sense of presence from any angle, which makes the eyes look bigger and more beautiful. At the same time, the mascara's deep-gloss dark brown mascara makes the lashes more abundant and dense. The product uses a special formula that will not cause the eyelashes to stick to each other even if applied repeatedly. Maquillage also introduces eyelash nourishing liquid and mild waterproof eyelash Makeup Remover. The use of mascara allows the eyelashes to be fully nourished and protected while exhibiting curl and slenderness, allowing users to enjoy the beauty of no burden.

In the summer, sweat and sebum secretions will be more, so consumers are more demanding for waterproofing, anti-sweat and anti-sebum when purchasing mascara, so Japanese makeup manufacturers are launching new products for summer mascara. Special attention will be paid to the product's ability to resist water, sweat and sebum. The Shiseido Maquillage brand mascara mentioned above not only pays attention to the effect of product shaping eyelashes, but also pays great attention to the product's ability of waterproofing, anti-sweat and anti-sebum. This mascara uses a waterproof formula that effectively blocks sweat, sebum, and tears, so that the long-curved eyelashes are not easily disturbed by sweat and sebum.

A good mascara needs to be matched with a good mascara brush to make the product work. Japanese makeup manufacturers are also well versed in the fact that they are constantly developing new mascara formulations while also focusing on the design of mascara brush heads. In this summer, the COIL COMB MASCARA mascara launched by the AUBE brand has adopted a specially designed mascara brush head. The eyelash brush head is composed of a coil-shaped brush head, a comb-shaped brush head and a very small brush head at the front end. The coil-shaped brush head not only makes the eyelashes appear curled and long after applying the mascara, but also avoids the eyelashes. Stick together; the comb-like brush head allows the mascara to be applied to the roots of the eyelashes, allowing the eyelashes to show a beautiful curve from the root; the very small brush head at the front end is applied to the eyelashes at both ends of the eye and the lower eyelids, allowing these parts The eyelashes also show a fascinating curvature. These three brush heads work together to make mascara spread over every eyelash and create a flawless eyelash.

In line with the bright sunshine of summer, the eye shadow products launched by makeup manufacturers this summer pay great attention to the luster of the eyes, and strive to make the eyes of the user have a bright light. Kanebo's COFFRET D'OR brand launched this summer's Trance Deep Eyes eye shadow through four different kinds of light beads, allowing the product to easily show the light and shadow effect, so that the eyes shine like crystal in the sun. The SHEER CONTRAST EYES series of eyeshadows of another brand of kanebo company, Lunasol, also launched four products that bring luster to the eyes, the most striking of which is the summer limited color - bronze, which is the largest The selling point is to let the eyes shine in the sun.

On sunny, colorful summer days, Japanese make-up manufacturers add a summer vibrancy to their beauty through a series of make-up products that focus on the eyes and lips. They bloom beautifully and energetically in the sun.