Improved thinking
Any human invention has always undergone four stages of creation, prevalence, decline, and disappearance. Even if it is a very good design work, it will enter the museum with the passage of time. The existence of these objective laws is objectively Improved thinking provides a lot of space. Improved thinking must also have a deep understanding of what is being improved. Without a deep understanding, it is possible to repeat it at the original basic level. For example, if we want to design a refrigerator, we must first understand the advantages and disadvantages of existing refrigerators. What are its advantages to keep? What are the disadvantages to improve? Which features to increase? Is it an overall improvement or a partial improvement? There is no possibility of production means and so on. Throughout the design process, it is also necessary to extensively listen to various helpful suggestions from dealers and customers. Only on the basis of a large number of investigations and studies can we propose scientific and effective improvement designs. In the process of improving the design, for some products that are already well-known, the speed and scope of the improvement plan must be formulated with great care.
Conceptual thinking
Conceptual thinking design is an idea-first design. It is not closely related to market, craftsmanship, and materials. The ultimate realization of design is not its primary concern. As long as the concept is established, corresponding design can be used. Means to express its connotation. For example, an international theme design competition often first proposes a concept that requires contestants to express their understanding of the concept through design and expression. In particular, international competition activities in recent years allow interpretation of a concept through various means throughout the entire activity process. There is no difference between art and design, plane and three-dimensional, and space. For example, the central concept of the Shanghai International Biennale “Urban Constructionâ€; the central concepts of the Japanese Amnesty International Design Competition “Windâ€, “Waterâ€, “Combination†and “Fireâ€; the concept of the Polish International Poster Competition Center “Oriental and Western†. Conceptual thinking training is also widely used in advanced design schools at home and abroad. Because it is not subject to technical conditions and economic conditions, it is relatively beneficial for training and training students' creative thinking. In fact, in the field of artistic creation, creation based on certain academic concepts is nothing new. For example, the existential master Sartre, his literary works is the interpretation of the concept of existentialism; Hitchcock’s movies can be understood as He is using film techniques to interpret Freud's psychoanalysis and subconsciousness theory. Conceptual creative thinking training is conducive to us from the metaphysical design to the metaphysical thinking of the design, to find a channel from the concept of writing to the real world. Even in the early stage of the regional planning urban master plan, the conceptual design has guiding significance for the design of concrete examples in the future. For example, the West Lake expansion project in Hangzhou City, Zhejiang Province, will only consume the discussion of expanding the design concept in the west. Although half a year or more did not complete a specific design, its concept orientation will be implemented throughout the entire regional planning process.
Transformational thinking
In the field of science and technology and the field of humanities, new inventions and ideas generated by the conversion of other disciplines can be found everywhere. Especially scientific inventors can often learn lessons from the research results of others and turn them into their own inventions. Achievements. And some basic theoretical research results in the scientific community itself also have considerable possibilities for transformation. For example, the achievements of quantum mechanics in the first half of the last century made it possible to use atomic energy; general relativity helps humans further explore the mysteries of the universe. As for the transformation of scientific and technological achievements into civilian products, it is too numerous to mention, such as the invention of microwave ovens, the invention of Coca-Cola, the civilian use of aviation products and military products, the application of the design principles of transportation facilities to the entertainment facilities, and the structural design of buildings. The principle is used in furniture design. Even in the field of design disciplines, there are examples of facts that translate into each other and learn from each other. For example, in the field of architectural design, absorbing nourishment from the cultural traditions of one's own ethnic group and transforming the knowledge gained by previous generations can be considered as a kind of wisdom. That is to say, it retains the continuation of the traditional context, and it also improves on the original basis. Traditional design ideas; applying the design principles of shock-proof packaging materials to earthquake-resistant buildings enables high-rise buildings to improve their ability to prevent earthquakes; the design principles of tracks are used on fitness runners, and so on. In the field of design education, the use of design fundamentals for transformation design is also a transformational outcome-oriented thinking, such as the application of color principles and color research results in the design; the application of three-dimensional and spatial composition principles in environmental planning and design. In addition, there are transformation designs for the bionics technology achievements; the transformation design of the material science and technology achievements, etc., all belong to transformational outcome thinking.
Experimental thinking
Although in most cases, design activities will be subject to the market and the client, there will be very personal, art-like designs. When people call for emotional regression and personality highlighting, and resist the homogeneity of life today, they provide the possibility and reality of personalized experimental design. Similar to the creation of artistic works, experimental design is not designed for the needs of the moment, but There are many possibilities for future design. For the past, it is a subversive; for the future, it plays the role of a prophet. Experimental design allows the existence of extremes and failures, because the first pathfinder is often the most likely to be knocked down, but the experimental design's creative value will not be damaged by its failure. Different from the market demand-based design thinking, the experimental design does not aim at a large consumer group. Unlike the concept design, the experimental design does not have a clear concept at the beginning of the design. The experimental design is entirely in the process of design. Completion, because its value is mainly experimental and academic, the acceptance of works is limited, so it is only suitable for the taste of a small part of the high-consumption audience and some connoisseurs, and in some cases there is no audience at all. However, the update of the concept of the design community and the role of the design in the laboratory can not be underestimated, although the vast majority of experimental works can not become popular consumer products, but will have a significant impact on the future direction of fashion.
At home, the current experimental design mainly exists in the field of design education and some research institutions that are relatively academic. However, in the developed countries, the famous designers and design companies have come up with new experimental designs every year: France's annual spring and autumn seasons. There are well-known fashion designers who hold work conferences and fashion shows. The works they display are not just to cater to the market and most of the customers, but are displayed in a design style similar to that of avant-garde artworks. It is not clothing that customers order. Instead, order "artwork." In the country, some pioneering architects at home and abroad built a group of experimental buildings under the Great Wall of China in the 1990s. The results were unexpected. Many people ordered houses that seemed incapable of living; in the current real estate industry, they also quietly Changed the previous real estate marketing method, the order of the house is the first housing style and then purchased by the customer, the process has been almost the same with the art lovers to buy art.
Tailored thinking
In the entertainment industry, it is not uncommon for a certain singer and movie star to be tailor-made. In order to highlight the timbre of a certain singer, he specifically composes words for composing music; in order to highlight the performance characteristics of a certain movie star, he specifically writes a script for it. In the design field, targeted design for a certain ethnic group and a certain class of lifestyle has long existed. The difference is that in the past, it was limited to the aristocracy and the privileged people. As people's living standards improved, they were tailor-made. In the near future, design will surely become a popular and popular design.
Tailor-made design thinking also includes the meaning of designing for special groups, especially socially vulnerable groups and people in special times, such as young and old, weak and sick, and those who need special care will need to Tailored design ideas serve them.
The above list of multiple design thinking dimensions is simply classified according to methodology. In the actual design thinking activities, there are far more than the above directions, and the anisotropy is intertwined with each other. The mental activity in human design thinking is a very complex mental activity. The design inspiration is indefinite and confusing. It is precisely because of its unpredictability that the design activity becomes a process full of charm, colorfulness and enjoyment.
Author/Chen Lixun
Any human invention has always undergone four stages of creation, prevalence, decline, and disappearance. Even if it is a very good design work, it will enter the museum with the passage of time. The existence of these objective laws is objectively Improved thinking provides a lot of space. Improved thinking must also have a deep understanding of what is being improved. Without a deep understanding, it is possible to repeat it at the original basic level. For example, if we want to design a refrigerator, we must first understand the advantages and disadvantages of existing refrigerators. What are its advantages to keep? What are the disadvantages to improve? Which features to increase? Is it an overall improvement or a partial improvement? There is no possibility of production means and so on. Throughout the design process, it is also necessary to extensively listen to various helpful suggestions from dealers and customers. Only on the basis of a large number of investigations and studies can we propose scientific and effective improvement designs. In the process of improving the design, for some products that are already well-known, the speed and scope of the improvement plan must be formulated with great care.
Conceptual thinking
Conceptual thinking design is an idea-first design. It is not closely related to market, craftsmanship, and materials. The ultimate realization of design is not its primary concern. As long as the concept is established, corresponding design can be used. Means to express its connotation. For example, an international theme design competition often first proposes a concept that requires contestants to express their understanding of the concept through design and expression. In particular, international competition activities in recent years allow interpretation of a concept through various means throughout the entire activity process. There is no difference between art and design, plane and three-dimensional, and space. For example, the central concept of the Shanghai International Biennale “Urban Constructionâ€; the central concepts of the Japanese Amnesty International Design Competition “Windâ€, “Waterâ€, “Combination†and “Fireâ€; the concept of the Polish International Poster Competition Center “Oriental and Western†. Conceptual thinking training is also widely used in advanced design schools at home and abroad. Because it is not subject to technical conditions and economic conditions, it is relatively beneficial for training and training students' creative thinking. In fact, in the field of artistic creation, creation based on certain academic concepts is nothing new. For example, the existential master Sartre, his literary works is the interpretation of the concept of existentialism; Hitchcock’s movies can be understood as He is using film techniques to interpret Freud's psychoanalysis and subconsciousness theory. Conceptual creative thinking training is conducive to us from the metaphysical design to the metaphysical thinking of the design, to find a channel from the concept of writing to the real world. Even in the early stage of the regional planning urban master plan, the conceptual design has guiding significance for the design of concrete examples in the future. For example, the West Lake expansion project in Hangzhou City, Zhejiang Province, will only consume the discussion of expanding the design concept in the west. Although half a year or more did not complete a specific design, its concept orientation will be implemented throughout the entire regional planning process.
Transformational thinking
In the field of science and technology and the field of humanities, new inventions and ideas generated by the conversion of other disciplines can be found everywhere. Especially scientific inventors can often learn lessons from the research results of others and turn them into their own inventions. Achievements. And some basic theoretical research results in the scientific community itself also have considerable possibilities for transformation. For example, the achievements of quantum mechanics in the first half of the last century made it possible to use atomic energy; general relativity helps humans further explore the mysteries of the universe. As for the transformation of scientific and technological achievements into civilian products, it is too numerous to mention, such as the invention of microwave ovens, the invention of Coca-Cola, the civilian use of aviation products and military products, the application of the design principles of transportation facilities to the entertainment facilities, and the structural design of buildings. The principle is used in furniture design. Even in the field of design disciplines, there are examples of facts that translate into each other and learn from each other. For example, in the field of architectural design, absorbing nourishment from the cultural traditions of one's own ethnic group and transforming the knowledge gained by previous generations can be considered as a kind of wisdom. That is to say, it retains the continuation of the traditional context, and it also improves on the original basis. Traditional design ideas; applying the design principles of shock-proof packaging materials to earthquake-resistant buildings enables high-rise buildings to improve their ability to prevent earthquakes; the design principles of tracks are used on fitness runners, and so on. In the field of design education, the use of design fundamentals for transformation design is also a transformational outcome-oriented thinking, such as the application of color principles and color research results in the design; the application of three-dimensional and spatial composition principles in environmental planning and design. In addition, there are transformation designs for the bionics technology achievements; the transformation design of the material science and technology achievements, etc., all belong to transformational outcome thinking.
Experimental thinking
Although in most cases, design activities will be subject to the market and the client, there will be very personal, art-like designs. When people call for emotional regression and personality highlighting, and resist the homogeneity of life today, they provide the possibility and reality of personalized experimental design. Similar to the creation of artistic works, experimental design is not designed for the needs of the moment, but There are many possibilities for future design. For the past, it is a subversive; for the future, it plays the role of a prophet. Experimental design allows the existence of extremes and failures, because the first pathfinder is often the most likely to be knocked down, but the experimental design's creative value will not be damaged by its failure. Different from the market demand-based design thinking, the experimental design does not aim at a large consumer group. Unlike the concept design, the experimental design does not have a clear concept at the beginning of the design. The experimental design is entirely in the process of design. Completion, because its value is mainly experimental and academic, the acceptance of works is limited, so it is only suitable for the taste of a small part of the high-consumption audience and some connoisseurs, and in some cases there is no audience at all. However, the update of the concept of the design community and the role of the design in the laboratory can not be underestimated, although the vast majority of experimental works can not become popular consumer products, but will have a significant impact on the future direction of fashion.
At home, the current experimental design mainly exists in the field of design education and some research institutions that are relatively academic. However, in the developed countries, the famous designers and design companies have come up with new experimental designs every year: France's annual spring and autumn seasons. There are well-known fashion designers who hold work conferences and fashion shows. The works they display are not just to cater to the market and most of the customers, but are displayed in a design style similar to that of avant-garde artworks. It is not clothing that customers order. Instead, order "artwork." In the country, some pioneering architects at home and abroad built a group of experimental buildings under the Great Wall of China in the 1990s. The results were unexpected. Many people ordered houses that seemed incapable of living; in the current real estate industry, they also quietly Changed the previous real estate marketing method, the order of the house is the first housing style and then purchased by the customer, the process has been almost the same with the art lovers to buy art.
Tailored thinking
In the entertainment industry, it is not uncommon for a certain singer and movie star to be tailor-made. In order to highlight the timbre of a certain singer, he specifically composes words for composing music; in order to highlight the performance characteristics of a certain movie star, he specifically writes a script for it. In the design field, targeted design for a certain ethnic group and a certain class of lifestyle has long existed. The difference is that in the past, it was limited to the aristocracy and the privileged people. As people's living standards improved, they were tailor-made. In the near future, design will surely become a popular and popular design.
Tailor-made design thinking also includes the meaning of designing for special groups, especially socially vulnerable groups and people in special times, such as young and old, weak and sick, and those who need special care will need to Tailored design ideas serve them.
The above list of multiple design thinking dimensions is simply classified according to methodology. In the actual design thinking activities, there are far more than the above directions, and the anisotropy is intertwined with each other. The mental activity in human design thinking is a very complex mental activity. The design inspiration is indefinite and confusing. It is precisely because of its unpredictability that the design activity becomes a process full of charm, colorfulness and enjoyment.
Author/Chen Lixun
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