Home industry collective listing hot industry reminder needs to think twice

Recently, in the documents issued by the Securities and Futures Commission for the first time publicly issued stock declaration enterprises, including more than 10 well-known home furnishing companies such as Red Star Macalline and Qumei Furniture, they have attracted attention from the industry and are also known as “listed”. upsurge". Analysts believe that from the development stage, the listing of home furnishing companies is an inevitable trend, but because there is no super-large home furnishing enterprise, whether it needs to be listed, companies still need to be cautious.

15 companies get together to apply for listing

On February 22nd, among the above-mentioned documents promulgated by the China Securities Regulatory Commission, there are many well-known brands in the home furnishing companies that are applying for listing: the home store category has the Red Star Macalline Home Furnishing Group, which is currently in preliminary trial; the furniture brand category has Qumei Furniture Group is currently in the “implementation feedback”; the building materials industry has Guangdong Dinggu Jichuang Home, Zhejiang Youbang Integrated Ceiling, Guangzhou Haolaike Creative Home, Sichuan Emperor Sanitary Ware, Sanshu Coating; At present, Risheng Home Decoration Group has “has passed the examination and approval meeting”, and Shanghai Quanzhu Building Decoration Group applied for listing; in addition, it is related to the household industry, “Guangdong Songfa Ceramics”, which is used for daily-use ceramics, for wholesale and retail trade. "Dongguan Nanxing Furniture Equipment Manufacturing", "Hunan loves home textiles" and other related industrial equipment manufacturing

Companies are also applying for listing. According to the statistics of the reporters, the number of listed companies belonging to the home building materials industry has reached 15, and the total number of home-based enterprises that have successfully listed in the A-share market is only 14 (excluding five home textile listed companies). It is not an exaggeration for the "listing boom".

According to the reporter's understanding, after the news was exposed in the industry, many home furnishing companies also expressed their willingness to go public. For example, the official microblog of Shichuang Decoration Group publicly stated that Shichuang has been working hard for listing. In addition, the industry's peak and other well-known households Brands also have a listing plan.

Financing highlights competition

It is reported that the home furnishing industry currently mainly involves more than 10 listed stocks, including one furniture manufacturing category (Mike shares) and five flooring manufacturing and sales (Daya Technology, Shengda Forestry, Kelu Wood, Del Home, Yi Huamu), one mattress production (Xi Lin Men), bathroom and hardware two (Seagull Sanitary Ware, Chenglin shares). In addition, there are also home improvement companies listed on the market such as Jin Hao, and more and more companies are preparing for the listing.

Talking about the reasons for the collective application of home enterprises for listing, Zhang Cheng, a senior investment consultant of Datong Securities, said that the number of listed companies in the entire household industry is relatively small, and there is room for listing. At the same time, he analyzed that centralized listing is also an inevitable phenomenon in the development of the home industry to the present stage. He said that the development of the real estate industry before 2006-2008 on the downstream home furnishing enterprises, as well as consumer demand and improved housing upgrades, have promoted the development of the home furnishing industry, which will definitely take the road of branding and resource concentration. Many enterprises have begun to have financing needs. Under this circumstance, it is also inevitable to "use existing channels to integrate resources for realizing expanded reproduction."

Zhang Cheng also believes that listing is also the performance of the entire industry facing brand promotion and accelerated competition. "In addition to financing, the company's listing is also a means of brand promotion." Zhang Cheng said that companies listed on the market will also drive the listing of unlisted companies, which is also the "performance of accelerated competition."

According to industry insiders, listing is seen by many companies as an important means of becoming bigger and stronger, which is why many companies hope to go public. For many entrepreneurs, listing can establish a more scientific management system, a balanced distribution of rights, which is conducive to the long-term development of the company and avoid major changes during the transition period. However, Zhang Cheng suggested that although there are many materials companies, the key is to see how many can meet. "There is still a gradual process."

Be cautious in combination with industry characteristics

Can the listing achieve the company's expectations? Judging from the household enterprises that have been listed on the A-share market, Zhang Cheng’s analysis has been flat on average, and the capital market has not paid much attention to such stocks. In terms of China's stock market environment, he said that the stock market's financing ability and investment environment have been criticized, and the expected effect of "expanding reproduction" is not inevitable.

Liu Chen, secretary-general of the Beijing Branch of the Beijing Market Association, reminded that the company needs to be carefully considered before going public. Listing is an important means of financing, which can achieve expanded reproduction and increase the scale of production, but it also bears a major profitability responsibility; the early stage enterprises must invest large sums of money to prepare for listing. In the future, whether the benefits can be amplified proportionally; and whether the enterprise machine can adapt to the standards of listed companies, management, finance and other aspects of regulations, rules and regulations, these are unknown. "Of course, if these are fine, the listing is of course good!"

Liu Chen also suggested that the home industry has its own characteristics, the overall plate is large, but the total share of each company is not large, no large enterprises, they feel that it is easy to become bigger and stronger after listing, but from the listed home enterprises Look, after the listing, the scale of operations has risen rapidly. "Listing or not is an important issue. You need to think calmly. Never use the listing as a popular song to sing."