At present, the state is implementing strict management and control of the pharmaceutical market and pharmaceutical production enterprises through the adjustment of industrial policies and regulations. For pharmaceutical companies, it is necessary to improve production conditions, standardize production quality management, and pass GMP certification. From this year's briefing by the State Drug Administration, there are quite a number of small and medium-sized enterprises that are unable to carry out the transformation due to poor production and business conditions and the products cannot continue to be produced. The large enterprise groups that have the strength to carry out transformation can pass GMP certification, and the market share of products will become higher and higher. Shandong Lukang Pharmaceutical Group is at the forefront of its peers in terms of GMP certification. It is currently the country that has the most complete varieties and quantities of certified products and the most complete dosage forms.
The retail price of GMP certification and non-certified drugs is different, the former is 20%-40% higher than the latter, and the products are also easy to sell. This shows that the market competitiveness of large enterprises and advantageous enterprises. The strong competition among the dominant enterprises and the competition in the international market after China's accession to the WTO are also intensifying. The enterprise competition is mainly product competition and market competition. In the final analysis, it is the competition of talents and the competition of human creativity. While continuously improving product quality and introducing new products, product packaging must also be consistent with it. This is an important aspect of enhancing the competitiveness of enterprises. A good packaging design idea can bring a market opportunity to enterprises.
With the acceleration of the global economic integration process, the serialization and individualization of packaging design has become a wise choice for pharmaceutical manufacturers. In this way, it is not only convenient for the centralized display of drug image and corporate image, but also beneficial for users to deepen their impression. As five key internationally-renowned brand medicines supported by Shandong Province, as more and more workshops have passed GMP certification and continuous enhancement of corporate strength, while ensuring the quality of medicines and constantly introducing new products, we must pay particular attention to packaging design. Because packaging not only has the function of protecting drugs and facilitating transportation, it is also a manifestation of corporate image. The packaging is first in direct contact with the user. Good packaging is the most direct expression of the high quality of the drug. The series packaging design of pharmaceuticals is one of the concrete manifestations of corporate image design. In the case of pharmaceutical companies, the better combination of corporate image promotion and drug promotion is the case of the Lijun Group. Lijun Group is through the accurate market positioning of a product, to identify market opportunities, and then through a series of advertising, so that the Lijun Group and Lijun Sha brand gradually into the hearts of people, a product has driven a company's efficient development . At the same time when designing the package design with the company's a series of images, leaving a deeper impression in the minds of consumers. Therefore, the emphasis on packaging design is to focus on the connection and cooperation between product packaging and corporate image.
Emphasis on packaging design, but also should pay attention to the application of aesthetics and psychology in packaging design. Design is a creative activity, not a simple combination of color blocks. How to make a design look balanced, eye-catching and aesthetically pleasing, which requires full consideration of the pharmacological effects, attending functions, and patient's psychological feelings in the use of color, the layout of the layout, the adjustment of text patterns, and the choice of background patterns. And other factors. According to different indications, different colors and patterns can be selected so that the patient can obtain a certain degree of stability and security in a psychological manner, which is beneficial to the improvement of the condition.
Drugs as a special commodity have stringent quality requirements, and their packaging also has its own uniqueness, which is different from health care products and general foods. In particular, with the promulgation and gradual implementation of the State Drug Administration's Order No. 23, the textual content of pharmaceutical packaging has been strictly stipulated. This requires the designer to adjust the font, font size, and character spacing according to the package size of the allowed words, pay attention to the details of the design, so that the medical staff and users look convenient and comfortable, so that some need to focus on the promotion of the text at a glance. The same design, if you pay attention to the adjustment of the position of the fonts and patterns, although the use of drugs is not affected, the visual effects give people a feeling of dullness, confusion, or even uncomfortable feeling, which affects the overall image. In the design, we must comprehensively consider various factors, pay attention to the design details and take into account the user's needs and aesthetics. Because when the user gets a box of medicine, in order to clarify the function of the medicine, he always reads and observes the packing in a very detailed manner, even if the design or printing is a little bit negligence, such as the inconsistency of writing inside and outside, the problem of printing quality, etc. All cause people's mistrust of drugs.
With the gradual implementation of the publication and classification of the first and second batch of non-prescription drugs in China, some drugs can be sold in supermarkets, and there are many drugs of the same type and chief function. Consumers have great freedom of choice. Therefore, in the design of non-prescription drugs should pay more attention to color layout and print quality, in the promotion of corporate image, while enhancing consumer trust. Therefore, under the conditions of cost permitting, we must also consider the choice of materials and processes. Materials and printing effects are also a form of design. Choosing the right materials and printing processes will effectively represent the design results.
With the integration of the international economy and China’s accession to the WTO, the pharmaceutical market in China will be affected to varying degrees. We should also change the design thinking in time. While satisfying domestic consumption, we must consider the appreciation habits of foreign consumers and design domestic and foreign markets. Universal packaging. Therefore, we attach importance to packaging design and we must pay attention to the investigation of domestic and foreign markets. Keep abreast of the dynamics of international design, continue to meet international design trends, and continue to design in line with international design trends. Emphasis on packaging design, but also pay attention to the development and comprehensive use of packaging design thinking. Design is a creative activity. It is not a simple repetition nor a random imitation. To design a package that satisfies both market requirements and individual characteristics, it requires strict procedures. It requires a series of processes such as project identification, market research, data collection, market analysis, market positioning, draft plans, selected projects, and renderings. . In the design process, we must comprehensively use a variety of thinking methods such as reverse thinking, divergent thinking, etc., make more sketches of the programs, and choose the best ones, so as to make the designed projects more in line with market demands.
Emphasis on packaging design also pay attention to the establishment of packaging design mechanism. First, we must establish a set of packaging design work system that meets the needs of the modern market, and place packaging design in an important position. At the same time, we must pay attention to the training of packaging design talents. Packaging design is the combination and unification of packaging style design and aesthetic design. It is a comprehensive new systematic project integrating economics, technology, humanities and aesthetics, and psychology.
Packaging design companies in foreign countries have adopted packaging design as an important part of industrial design. They have included packaging design in a series of image projects such as product conception, research, design, production, sales, and advertising. Their designs are also exquisite, Attractiveness, marketability, and market adaptability are also strong. The more so, the more flexible the designer's thinking on the design is, the more innovative and unique packaging will be designed. Therefore, if we want to adapt our packaging to the international market situation, we must focus on the training of designers and integrate design, innovation, human-machine interface (communication), social environment, cultural mentality, and aesthetic psychology into specific designs. Pass unique ideas to consumers through design.
The retail price of GMP certification and non-certified drugs is different, the former is 20%-40% higher than the latter, and the products are also easy to sell. This shows that the market competitiveness of large enterprises and advantageous enterprises. The strong competition among the dominant enterprises and the competition in the international market after China's accession to the WTO are also intensifying. The enterprise competition is mainly product competition and market competition. In the final analysis, it is the competition of talents and the competition of human creativity. While continuously improving product quality and introducing new products, product packaging must also be consistent with it. This is an important aspect of enhancing the competitiveness of enterprises. A good packaging design idea can bring a market opportunity to enterprises.
With the acceleration of the global economic integration process, the serialization and individualization of packaging design has become a wise choice for pharmaceutical manufacturers. In this way, it is not only convenient for the centralized display of drug image and corporate image, but also beneficial for users to deepen their impression. As five key internationally-renowned brand medicines supported by Shandong Province, as more and more workshops have passed GMP certification and continuous enhancement of corporate strength, while ensuring the quality of medicines and constantly introducing new products, we must pay particular attention to packaging design. Because packaging not only has the function of protecting drugs and facilitating transportation, it is also a manifestation of corporate image. The packaging is first in direct contact with the user. Good packaging is the most direct expression of the high quality of the drug. The series packaging design of pharmaceuticals is one of the concrete manifestations of corporate image design. In the case of pharmaceutical companies, the better combination of corporate image promotion and drug promotion is the case of the Lijun Group. Lijun Group is through the accurate market positioning of a product, to identify market opportunities, and then through a series of advertising, so that the Lijun Group and Lijun Sha brand gradually into the hearts of people, a product has driven a company's efficient development . At the same time when designing the package design with the company's a series of images, leaving a deeper impression in the minds of consumers. Therefore, the emphasis on packaging design is to focus on the connection and cooperation between product packaging and corporate image.
Emphasis on packaging design, but also should pay attention to the application of aesthetics and psychology in packaging design. Design is a creative activity, not a simple combination of color blocks. How to make a design look balanced, eye-catching and aesthetically pleasing, which requires full consideration of the pharmacological effects, attending functions, and patient's psychological feelings in the use of color, the layout of the layout, the adjustment of text patterns, and the choice of background patterns. And other factors. According to different indications, different colors and patterns can be selected so that the patient can obtain a certain degree of stability and security in a psychological manner, which is beneficial to the improvement of the condition.
Drugs as a special commodity have stringent quality requirements, and their packaging also has its own uniqueness, which is different from health care products and general foods. In particular, with the promulgation and gradual implementation of the State Drug Administration's Order No. 23, the textual content of pharmaceutical packaging has been strictly stipulated. This requires the designer to adjust the font, font size, and character spacing according to the package size of the allowed words, pay attention to the details of the design, so that the medical staff and users look convenient and comfortable, so that some need to focus on the promotion of the text at a glance. The same design, if you pay attention to the adjustment of the position of the fonts and patterns, although the use of drugs is not affected, the visual effects give people a feeling of dullness, confusion, or even uncomfortable feeling, which affects the overall image. In the design, we must comprehensively consider various factors, pay attention to the design details and take into account the user's needs and aesthetics. Because when the user gets a box of medicine, in order to clarify the function of the medicine, he always reads and observes the packing in a very detailed manner, even if the design or printing is a little bit negligence, such as the inconsistency of writing inside and outside, the problem of printing quality, etc. All cause people's mistrust of drugs.
With the gradual implementation of the publication and classification of the first and second batch of non-prescription drugs in China, some drugs can be sold in supermarkets, and there are many drugs of the same type and chief function. Consumers have great freedom of choice. Therefore, in the design of non-prescription drugs should pay more attention to color layout and print quality, in the promotion of corporate image, while enhancing consumer trust. Therefore, under the conditions of cost permitting, we must also consider the choice of materials and processes. Materials and printing effects are also a form of design. Choosing the right materials and printing processes will effectively represent the design results.
With the integration of the international economy and China’s accession to the WTO, the pharmaceutical market in China will be affected to varying degrees. We should also change the design thinking in time. While satisfying domestic consumption, we must consider the appreciation habits of foreign consumers and design domestic and foreign markets. Universal packaging. Therefore, we attach importance to packaging design and we must pay attention to the investigation of domestic and foreign markets. Keep abreast of the dynamics of international design, continue to meet international design trends, and continue to design in line with international design trends. Emphasis on packaging design, but also pay attention to the development and comprehensive use of packaging design thinking. Design is a creative activity. It is not a simple repetition nor a random imitation. To design a package that satisfies both market requirements and individual characteristics, it requires strict procedures. It requires a series of processes such as project identification, market research, data collection, market analysis, market positioning, draft plans, selected projects, and renderings. . In the design process, we must comprehensively use a variety of thinking methods such as reverse thinking, divergent thinking, etc., make more sketches of the programs, and choose the best ones, so as to make the designed projects more in line with market demands.
Emphasis on packaging design also pay attention to the establishment of packaging design mechanism. First, we must establish a set of packaging design work system that meets the needs of the modern market, and place packaging design in an important position. At the same time, we must pay attention to the training of packaging design talents. Packaging design is the combination and unification of packaging style design and aesthetic design. It is a comprehensive new systematic project integrating economics, technology, humanities and aesthetics, and psychology.
Packaging design companies in foreign countries have adopted packaging design as an important part of industrial design. They have included packaging design in a series of image projects such as product conception, research, design, production, sales, and advertising. Their designs are also exquisite, Attractiveness, marketability, and market adaptability are also strong. The more so, the more flexible the designer's thinking on the design is, the more innovative and unique packaging will be designed. Therefore, if we want to adapt our packaging to the international market situation, we must focus on the training of designers and integrate design, innovation, human-machine interface (communication), social environment, cultural mentality, and aesthetic psychology into specific designs. Pass unique ideas to consumers through design.
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