Logo Design Concept - Performance Techniques

Logo concept

1. Representational tactics: Using the image that is directly associated with the sign object and has typical characteristics, the direct sign is stunned. This approach is straightforward, clear, and straightforward, and it is easy to understand and remember quickly. Such as the performance of the publishing industry as a book, the image of the railway transportation industry as a locomotive, the image of the banking industry as a symbol of coins, and so on.

2, symbolic means: the use of signs with a certain sense of the content of the relationship of things graphics, text, symbols, colors, etc., metaphor, describe the abstract content of the symbol object. For example, a crossed sickle axe symbolizes the union of workers and peasants and uses upright seedlings to symbolize the growth of children and youth. Symbolic signs often use associated objects that have been accepted by society as valid representatives. For example, using pigeons to symbolize peace, using male lions and eagles to symbolize heroism, using the sun and moon to symbolize eternal life, using pine cranes to symbolize longevity, using white to symbolize purity, and using green to symbolize life and so on. This means is profound, adaptable to social psychology, and popular with people. 3, allegorical means: the use of signs similar to the meaning or have allegorical image, with insinuations, hints, gestures show the content and characteristics of the sign. If the image of the umbrella suggests dampness, the image of the glass suggests crushing, and the arrow indicates the direction.

4, simulation and law: the characteristics of similar things image imitation or analogy to the features or meanings of the marked object. For example, Japan's All Nippon Airways adopts the image of cranes to expand its wings and Xiangrui’s flight, and the Japanese Sagawa Express trains use the running characters to compare it with Speedpost.

5, visual sensibility: the use of simple and unique abstract graphics, words or symbols that do not have a special meaning, gives a strong sense of modernity, visual impact or comfort, causing people's attention and unforgettable. This technique does not rely on graphic meaning but mainly on the visual power of graphics, text, or symbols to represent signs. For example, the Japanese company Isuzu is marked with two prisms. The Li Ning brand sportswear exaggerates the Pinyin letter L horizontally as a sign. In order to make people identify the things that are marked, this kind of sign is often accompanied by a small number of small words. Once people agree with this sign, they can identify it by removing the small words. Logo graphic representation

1. Representational form: The natural form that is basically faithful to objective images. After refining, summarizing and attaining, it highlights and exaggerates its essential features as a symbolic figure. This form has easy-to-identify features.

2. Image form: The form of an object image as a basic idea, in the form of decorative, abstract graphics or textual symbols. For example, the symbol of the Chinese Civil Aviation is expressed in the form of an abstract figure. This form tends to be more artistic and modern.

3. Abstract form: A form expressed in completely abstract geometry, text, or symbols. This graphic often has a profound abstract meaning, symbolic meaning, or mystery. For example, the logo of the Lenovo Group symbolizes a vast and far-reaching association space by using geometric figures in the set of gardens. There may also be no more profound meaning of only the characteristics of the table, such as the exaggeration of the English name (or Pinyin words) prefix. This form tends to have a more intense sense of modernity and symbolism and is easy to remember.

The composition of signs

1. Ordering techniques: Balanced, uniform, symmetrical, radial, large or narrow, parallel or up and down, dislocation, etc. Orderly, regular, and articulate patterns in order to give people a sense of regularity.

2. Contrast: color and color contrast, such as black and white gray, red yellow blue, etc.; contrast between shape and shape, such as medium and small, thick and thin, square and garden, curved and straight, horizontal and vertical, etc., giving a sense of clarity .

3. Point and line method: all can be composed of large, medium and small points, yin and yang deployment changes; it can also be made up entirely of lines, and the squareness of branches can be changed in a straight line; it can also be constructed purely by blocks; it can also be constructed by combination of points, lines, and surfaces. Take a sexy and rich sense. 4. Contradictory space techniques: Upside-down, left-right, and right-and-back position of the figure position constitute a special space, giving people a sense of novelty.

5. Common Shape: When two graphics are merged together, the mutual edge lines are shared, as if you have me and I have you, so as to form a complete figure (1+1=1), such as the yin and yang edge of the Tai Chi Chart Line sharing, a middle set of the earth, the inner edge of a share with the Earth's sideline, giving a strange feeling.

The forefront is only a common method, and we need to constantly discover and create new techniques in our designs.

With good ideas, good forms of expression and techniques, such as ignoring the overall beauty, are also not perfect. A sign of success requires both originality and strong artistic beauty.

Source of information: pack.cn