Advance consciousness in packaging design

The forward consciousness in packaging design is that designers use symbols to represent the plan on the media. It is a specific design that spans the conventional development under the definition of time and space. It will not be political, economic, cultural, technological, and popular in the future. Trends and other design ideas eliminated.

In the specific design activities, the advanced consciousness of design is essentially a supernaturally conscious operational activity. It reflects the general reflection of the material world by human beings as imagery, and it is promoted as concept into real material, and it also regresses into all fields of society. As a materialized manifestation of consciousness, it induces people's desire to purchase, thereby promoting the change and development of consciousness. It has crossed the specific consciousness defined by the development of space and time, and on the basis of historical development laws and current materiality, it has brought human thinking to the specific consciousness of the future. Such as the Renaissance design of the Leonardo da Vinci tanks and aircraft designed to mimic bird flight, is one of the typical advance design art!

In modern society, advance design is increasingly accepted by people. For example, many modern home renovations do not use current popular decorative materials and do not use modern and stylish colors to create an atmosphere. Instead, they use individual colors, materials or textures that match their own personalities to personalize the design and decoration. It solves the problem that the design is eliminated by time and fashion trends, which not only prolongs the service life of the design, but also saves consumers or customers a considerable amount of money. Such advanced designs have begun to be widely adopted in various industries such as packaging design, product modeling, and architectural design, and have gradually evolved into a wider area, and have gradually risen to the strategic position of corporate operations, forming the mainstream of modern design! For the group and the individual, it saves a lot of manpower, material resources and funds, and saves the limited natural resources for the country and the society! Therefore, the advance consciousness in design is a new point of human evolution, and it is a creative activity that has epoch-making significance and promotes the progress of human society.

Recalling the history of packaging and decoration design of the Chinese nation for thousands of years, how many people are proud of the civilization! For example, the colorful pottery of the Yangshao culture and the bronze utensils of the Shang dynasty modeled porcelain... Why did so many design works flourish for thousands of years? The design works of the 1970s and 1980s, such as packaging design, product modeling, furniture design, etc., soon became obsolete and quickly eliminated by the market. Is it really the result of technological progress, social development, and the trend of the times that have impacted the design life cycle? But why are those civilizations still shining? !

Design is based on life but above life. It discovers beauty and creates beauty from life. It is not what some design groups or individuals seek to rely on external beauty based on form, or everything that focuses on economic interests. It is better to invest in the consumer, in exchange for a little profit. It is because of this short-sightedness that only pays attention to short-term economic benefits, so that the commercial nature of the design is too strong, utilitarianism is too heavy, and there is a serious impetuosity in design. At the same time, the traditional culture of the Chinese nation is not excavated, research is deep, and cultural heritage is not enough. It is the main reason that really leads to the short life cycle of packaging design. So much so that ordinary people think that modern packaging design is nothing more than a scissors and paste design (a simple scraping and combination of text or pictures plus text). Although this is a one-sided view of knowledge, it is also a negative impact on the society brought about by the modern computer design era. Many beginners also think that they only need to learn computer technology to go freely in the design field. This is a typical phenomenon of utilitarianism, and the final consequence is that it leads to a "flattering wind" in the design field. The surface is in the packaging design of "excessive packaging"; design reputation in the name of "plagiarism, plagiarism"; graphic design, television, radio and other advertisements in the false advertising; lack of authority, "black box" operation, the internal competition of various awards The inexhaustible changes have contributed to the illusion of academic corruption and design bubble in the design industry.

The design of packaging has been deviated from the direction of "first function and second form", and it has been transformed into everything in the form of focusing only on the external grand beauty. If we only pay attention to the external beauty, it is as if we feel bright and beautiful when we glaze the teapot, then the Yixing teapot loses its characteristics. This is inconsistent with its functional needs or ignores its rational functions. Obviously, the practice is absolutely counter-productive, and it is tantamount to superfluous! This is a great sadness in the modern design industry.

How can we dissolve the awareness of advancement into modern packaging design? How to find out the cultural heritage in modern packaging design? According to the research on the history of human design development, I think the main performance in the following three aspects?

1 Existence of virtual reality between figurative and abstract

The figurative design is generally based on human artefacts in the long-term production and labor of people, animals, plants, landscapes and other objective natural objects, which retains the features and personality of natural forms. Material and typicality become design decorative elements. But it is no longer the original natural form. The abstraction of the design is actually relative to the concrete image. It is through the shape of the geometry, conveying the emotion with the feeling of light and darkness and the freedom of movement of the lines.

Taking the human labor of the primitive society as the research object, we found that through long-term labor, they created languages, tools, words, patterns, and so on. The design of the pottery pattern in Miaodigou, like the Yangshao Culture, transforms natural figurative flowers and plants into meniscus, petal, and dots through an abstract geometric pattern, and they are skillfully combined to create outstanding and incredible continuous patterns. Practical artifacts have been beautifully decorated, and they have been built together. Even though they have been around for thousands of years, it looks as if they are still the latest designs. It's hard to believe! This is the ancestor of our ancestors in the process of transformation and utilization of nature, according to the needs of life for the modeling of objects and decorative patterns of the design, which is mainly from life, from labor, from the concrete and abstract reality of the aura ! Exceeding the limitations of time, space, culture, geography, and science and technology can not but make us lament the power of super creative design vitality!

2 Exist in the art form of point, line and surface

From the semi-super-colored pottery patterns, it is not difficult to find that the decorative patterns are not starting from the point, and then they are connected by a curve or a straight line between points, or they are composed of parallel lines and triangles as a unit. The tacit understanding of the form of the same artifacts in the form of a facet creates a sense of formality that is rich in rhythm, order, and change. What caused her to have so far-reaching influence, and still has the beauty of decorative functions?

It is also based on a certain theory or law or manual technology, the combination of points, lines, and faces constitute its unique, full of movement and change of artistic expression, giving people fresh, exciting and shocking feelings. It was precisely because the "designer" at that time had greatly enriched the modern forms of beauty such as "symmetry", "equilibrium", "rhythm", and "proportion" through practice, and it only had a profound effect on modern design in the following millennia. Impact.

3 exists in the "finishing" of art and technology

To be precise, advance design should include two processes: leading creativity and production. Design is only the determination and embodiment of the artistic image. It is the abstract stage of “retreat” and there is no materialization process; and materialization must be achieved through the craft materials, application of technology means, made of material - finished products, to achieve the specific artistic intention. Therefore, the design of advanced art is inseparable from the advancement of modern science and technology. It is complementary, mutually connected and dependent on each other.

Technology limits creativity as well as creativity; production can also be based on design ideas and beyond design ideas.

The kiln in the firing process of ceramics can produce the ever-changing effects; dyeing and blooming can form a gorgeous world in the dyeing process. Therefore, a stunning work must be fine-tuned from artistic creativity, conception, arts and craftsmanship, to finishing techniques and design craftsmanship. In addition to grasping the law of performance of design factors, it is even more important to explore unique ways of expression. Rely on scientific and technological means, to express creativity with advanced performance technology, pursue the precise beauty of design objects, modeling the United States, the structure of the United States, color beauty, poor material, decorative beauty.