Strategic Packaging of New Products - Selling a Leather (3)

Fifth, the appearance and shape of the packaging

The shape of the package is divided into inner and outer shapes. Especially in the Chinese wine market, the shape of the product can be described as rich and colorful.

Under normal circumstances, the shape of the product packaging is relatively single, mainly considering stacking in the transport process and display in the terminal display. Despite this, consumer product companies have not forgotten the opportunity for innovation in product packaging on the precious packaging.

First, the traditional box packaging. Most of the packaging considers the stacking, or chooses outsourcing on the outer packaging. Therefore, the box packaging we see in the terminal market becomes the mainstream of the market.

Second, round-shaped packaging has also become a trend. The round-shaped packaging has a strong sense of overallity and generosity. Consumers are also more convenient to carry, and Chinese consumers pay great attention to the use of packaging in the packaging. Therefore, the round-shaped packaging just satisfies the idea of ​​a full round of Chinese consumers. Therefore, round-shaped packaging is also an attractive form of appearance for consumers.

Third, the diamond appearance packaging. Diamond-shaped appearance packaging is actually a general rule about regular polygons. In order to create product differentiation, many companies have selected diamond-shaped exterior packaging for new product development, highlighting product personality and differences.

Fourth, shaped appearance packaging. Shaped appearance packaging is a kind of partial asymmetric packaging design that companies use to display the product brand positioning. The appearance of this packaging has played a very good role in creating an agreement between the product and the brand value. We can see that the blast furnace used the Huipai dwellings as the shape of the upper end of the product, which better conveyed the brand concept of the concept of positioning the home of the blast furnace.

In the internal packaging of the product, different shapes also give the product many surprises. Especially in the area of ​​traditional consumer goods.

First, the tower desktop package. At present, liquor companies are the most extensive in the form of packaging. White spirit companies mainly based on Wuliangye mainly use this type of tower-top internal packaging, and Wuliangye will make the tower-top packaging as a building body and become an important part of its corporate culture.

Second, cylindrical inner packaging. New type of liquor companies prefer this kind of inner packaging, which is mainly simple and easy to be accepted and carried by consumers;

Third, the box type packaging. Anhui liquor companies prefer this kind of packaging. The water chestnut is clear and full of vitality;

The above packaging is mainly used in the inner packaging of glass products and some transitional shapes are used in the middle.

Fourth, the inner packaging. Kouzi Pit is using this kind of cognac liquor production company, highlighting the brand positioning and core value, because the mouth of the cellar chose a deaf woman as spokesperson.

Fifth, shaped packaging. Mainly some of the more functional use of liquor.

(to be continued)