Second, how to achieve beyond competition?
Packaging companies should change their concepts, strengthen management, creatively "imitation" and create learning as soon as the mechanism changes. To surpass competition as a strategic idea is a breakthrough in traditional concepts. To achieve beyond competition, new management models are needed. This management model is to imitate the leaders in the industry creatively. Its purpose is to develop its own strengths and weaknesses, or to find out the internal reasons why the industry leader will lead in order to develop new products and develop new markets for enterprises. Proper development goals and development strategies provide the basis. Creative imitation is not only a conscious reference activity of the company, but also a very effective form of management. Creative imitation is based on the experience of other people's successes or failures, and through comparative analysis to obtain the most valuable information or ideas, and use them in the practice of the company, you can avoid detours, and do not commit or make fewer offenses. Errors; At the same time, by knowing others (his own competitors) and knowing yourself correctly, you can know yourself. In this way, we can be good at competition and win in competition; creative imitation has a stronger purpose and initiative in the collection of market information, and can be used more effectively by collecting, excavating and comparing internal information in the target market. Information formulates its own development strategies and measures to improve its own competitiveness and limit its competitors to the greatest extent. On the other hand, creative imitation refers to learning others and imitating others through legal means. In this way, it is easy for the learners to cooperate. Therefore, a company that is good at creative imitation is a company that is good at learning. They always pursue higher, stronger and more perfect goals. In other words, their pursuit is endless. This is a basic guarantee for a company to obtain a sustainable competitive advantage and improve its core competitiveness. There are many ways to overcome competition through innovation as the core, and they are summarized in the following three aspects:
1, the pursuit of comprehensive value. Beyond competition is the competition beyond self in the absence of competitors. It is not enough just to provide users with competitive value, if it is for comprehensive value, meet the higher level needs of users or provide more practical value. With the advent of China's accession to the WTO and new trade barriers, higher requirements have been set for China's export products and packaging. Within the next 10 years, "green products" will dominate the world market. The product packaging is an integral part of the product, "green products" no doubt need "green packaging", the development of "green packaging" is an inevitable trend of the world packaging change. Therefore, we must continue to develop green packaging products in order to facilitate the expansion of China's foreign trade exports, in order to make our products more to the international market. At present, the world packaging industry is developing in the direction of high technology, new materials, low cost, high quality, scale, specialization, and intensification. The rapid development of modern science and technology and the greatly increased technological content of products pose a threat to the existence of traditional product packaging. Therefore, the packaging companies need to produce more than the competition. In the rapid expansion of the scale, the connotation must also be expanded in time. It is necessary to speed up the research and development of new packaging materials, and strive to improve the scientific and technological content of packaging products. Otherwise, it will be eliminated in the fierce international market competition.
2, the pursuit of common interests. Market competition loses and loses, but it does not lose without winning. Competitors also have common interests and can achieve "win-win." This is one of the goals that goes beyond competition. The competition and cooperation among the competition entities in the packaging industry in China is an effective way to achieve surpassing competition. Competition has enabled various packaging companies to lower prices, improve quality, improve the competitiveness of our products in the international market, and increase market share; cooperation has promoted the joint management of various packaging companies, which has helped to increase the utilization of resources. Improving the input and output efficiency of the packaging industry and promoting the rationalization of the packaging industry structure. Only when the rationalization of the packaging industry structure can be achieved can the packaging industry structure be advanced. In addition, for the Chinese packaging industry, the real threat is not from domestic but from potential competition from abroad. China has joined the WTO. The ultimate competitor of domestic packaging companies must be a foreign packaging enterprise group. It will face a fiercely competitive international market instead of a closed domestic market. Market competition will be formed and become more complex. The "competition situation." Therefore, within the Chinese packaging industry, joint efforts and collaboration should be further developed to ensure mutual benefits and "mutual benefits." Small and medium-sized packaging companies must move closer to large-scale enterprises and enterprise groups, and establish cross-regional, cross-industry, cross-departmental, and cross-ownership enterprise groups in the form of technological transformation of existing enterprises, joint and merger of enterprises, and joint-stock companies, to promote packaging. The reorganization of the company. Under the guidance of the State's packaging industry policy, we will realize the development of packaging economic resources from decentralized SMEs to large-scale and ultra-large-scale enterprise groups; from inefficient and disadvantaged enterprises to highly efficient and advantageous enterprises; and from the general domestic market competitiveness Adapt to both international and domestic markets, and focus on the two strategic fields of competition. Through the expansion of scale, we will achieve scale operations and tap the full potential of packaging companies on the basis of innovation. We must create advantages in terms of scale, use advantages to expand the scale, and constantly find the development opportunities provided by the market for enterprises.
3, the pursuit of innovation. Innovation is the most effective way to achieve beyond competition. Innovation requires enterprises to create new resource allocation methods and production organization methods to make resources more efficient. Innovation requires companies to create new products, services and value services that meet user needs, create new market demands and exceed social averages. The opportunity for profitability enables companies to stay ahead of their competitors in the competition and gain greater room for survival and development. Innovation includes: technological innovation, institutional innovation, market innovation, service innovation and management innovation. Innovation can form people without me. In order to maintain its leading position in the advantages and competition, we must continue to innovate and surpass ourselves to make our competitors catch up. It can be said that innovation is a magic weapon for corporate competition. Only by continuously enhancing the innovation capability of the enterprise can the enterprise be full of vigor and vitality, and in order to maintain the advantages of sustainable development and enhance the company’s core competitiveness. Packaging enterprises must strive to innovate and continue to introduce new products in order to surpass competition; to guide users, to constantly open up new market areas, and establish their own brands in the market.
At present, Chinese packaging companies must strengthen their market-centric concepts, thoroughly reform their operating mechanisms, broaden their business ideas, cultivate effective markets, and pay close attention to business development, and actively seek new business growth points. Through continuous innovation, products and services form a complete series. Competitors have no gaps and naturally cannot pose a threat. Packaging companies are supporting service companies that provide packaging for industrial and agricultural products. The key to success in fierce market competition depends on technology and services. The competition in the packaging industry market is the competition of scale and capability, but it is still the competition of technology and service. Compared with price wars, technical warfare and service warfare are harmless to both users and rivals. In particular, for both parties of competition, it drives enterprises to become more technologically sound. The technological content of products is getting higher and service is becoming more and more thoughtful, thus creating competitive advantages that are difficult to imitate, and surpassing competition.
Packaging companies should change their concepts, strengthen management, creatively "imitation" and create learning as soon as the mechanism changes. To surpass competition as a strategic idea is a breakthrough in traditional concepts. To achieve beyond competition, new management models are needed. This management model is to imitate the leaders in the industry creatively. Its purpose is to develop its own strengths and weaknesses, or to find out the internal reasons why the industry leader will lead in order to develop new products and develop new markets for enterprises. Proper development goals and development strategies provide the basis. Creative imitation is not only a conscious reference activity of the company, but also a very effective form of management. Creative imitation is based on the experience of other people's successes or failures, and through comparative analysis to obtain the most valuable information or ideas, and use them in the practice of the company, you can avoid detours, and do not commit or make fewer offenses. Errors; At the same time, by knowing others (his own competitors) and knowing yourself correctly, you can know yourself. In this way, we can be good at competition and win in competition; creative imitation has a stronger purpose and initiative in the collection of market information, and can be used more effectively by collecting, excavating and comparing internal information in the target market. Information formulates its own development strategies and measures to improve its own competitiveness and limit its competitors to the greatest extent. On the other hand, creative imitation refers to learning others and imitating others through legal means. In this way, it is easy for the learners to cooperate. Therefore, a company that is good at creative imitation is a company that is good at learning. They always pursue higher, stronger and more perfect goals. In other words, their pursuit is endless. This is a basic guarantee for a company to obtain a sustainable competitive advantage and improve its core competitiveness. There are many ways to overcome competition through innovation as the core, and they are summarized in the following three aspects:
1, the pursuit of comprehensive value. Beyond competition is the competition beyond self in the absence of competitors. It is not enough just to provide users with competitive value, if it is for comprehensive value, meet the higher level needs of users or provide more practical value. With the advent of China's accession to the WTO and new trade barriers, higher requirements have been set for China's export products and packaging. Within the next 10 years, "green products" will dominate the world market. The product packaging is an integral part of the product, "green products" no doubt need "green packaging", the development of "green packaging" is an inevitable trend of the world packaging change. Therefore, we must continue to develop green packaging products in order to facilitate the expansion of China's foreign trade exports, in order to make our products more to the international market. At present, the world packaging industry is developing in the direction of high technology, new materials, low cost, high quality, scale, specialization, and intensification. The rapid development of modern science and technology and the greatly increased technological content of products pose a threat to the existence of traditional product packaging. Therefore, the packaging companies need to produce more than the competition. In the rapid expansion of the scale, the connotation must also be expanded in time. It is necessary to speed up the research and development of new packaging materials, and strive to improve the scientific and technological content of packaging products. Otherwise, it will be eliminated in the fierce international market competition.
2, the pursuit of common interests. Market competition loses and loses, but it does not lose without winning. Competitors also have common interests and can achieve "win-win." This is one of the goals that goes beyond competition. The competition and cooperation among the competition entities in the packaging industry in China is an effective way to achieve surpassing competition. Competition has enabled various packaging companies to lower prices, improve quality, improve the competitiveness of our products in the international market, and increase market share; cooperation has promoted the joint management of various packaging companies, which has helped to increase the utilization of resources. Improving the input and output efficiency of the packaging industry and promoting the rationalization of the packaging industry structure. Only when the rationalization of the packaging industry structure can be achieved can the packaging industry structure be advanced. In addition, for the Chinese packaging industry, the real threat is not from domestic but from potential competition from abroad. China has joined the WTO. The ultimate competitor of domestic packaging companies must be a foreign packaging enterprise group. It will face a fiercely competitive international market instead of a closed domestic market. Market competition will be formed and become more complex. The "competition situation." Therefore, within the Chinese packaging industry, joint efforts and collaboration should be further developed to ensure mutual benefits and "mutual benefits." Small and medium-sized packaging companies must move closer to large-scale enterprises and enterprise groups, and establish cross-regional, cross-industry, cross-departmental, and cross-ownership enterprise groups in the form of technological transformation of existing enterprises, joint and merger of enterprises, and joint-stock companies, to promote packaging. The reorganization of the company. Under the guidance of the State's packaging industry policy, we will realize the development of packaging economic resources from decentralized SMEs to large-scale and ultra-large-scale enterprise groups; from inefficient and disadvantaged enterprises to highly efficient and advantageous enterprises; and from the general domestic market competitiveness Adapt to both international and domestic markets, and focus on the two strategic fields of competition. Through the expansion of scale, we will achieve scale operations and tap the full potential of packaging companies on the basis of innovation. We must create advantages in terms of scale, use advantages to expand the scale, and constantly find the development opportunities provided by the market for enterprises.
3, the pursuit of innovation. Innovation is the most effective way to achieve beyond competition. Innovation requires enterprises to create new resource allocation methods and production organization methods to make resources more efficient. Innovation requires companies to create new products, services and value services that meet user needs, create new market demands and exceed social averages. The opportunity for profitability enables companies to stay ahead of their competitors in the competition and gain greater room for survival and development. Innovation includes: technological innovation, institutional innovation, market innovation, service innovation and management innovation. Innovation can form people without me. In order to maintain its leading position in the advantages and competition, we must continue to innovate and surpass ourselves to make our competitors catch up. It can be said that innovation is a magic weapon for corporate competition. Only by continuously enhancing the innovation capability of the enterprise can the enterprise be full of vigor and vitality, and in order to maintain the advantages of sustainable development and enhance the company’s core competitiveness. Packaging enterprises must strive to innovate and continue to introduce new products in order to surpass competition; to guide users, to constantly open up new market areas, and establish their own brands in the market.
At present, Chinese packaging companies must strengthen their market-centric concepts, thoroughly reform their operating mechanisms, broaden their business ideas, cultivate effective markets, and pay close attention to business development, and actively seek new business growth points. Through continuous innovation, products and services form a complete series. Competitors have no gaps and naturally cannot pose a threat. Packaging companies are supporting service companies that provide packaging for industrial and agricultural products. The key to success in fierce market competition depends on technology and services. The competition in the packaging industry market is the competition of scale and capability, but it is still the competition of technology and service. Compared with price wars, technical warfare and service warfare are harmless to both users and rivals. In particular, for both parties of competition, it drives enterprises to become more technologically sound. The technological content of products is getting higher and service is becoming more and more thoughtful, thus creating competitive advantages that are difficult to imitate, and surpassing competition.
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