Walk into the beautiful packaging at the side of the supermarket

The editors of Packaging Digest in the United States introduced readers to the new products of supermarkets around them. PD China's editors are trying to find similar products in the supermarkets around us, comparing them to each other and inspiring readers.

Aseptic packaging coconut drink

Figure 1a

Vita Coco is a blend of coconut juice and coconut milk pressed coconut milk (Figure 1a). Each 8 ounce contains 43.5 calories. This coconut juice is produced in Brazil using local green coconuts and then shipped to the United States. It is called a natural energy drink and has a mango taste, a vibrant fruity taste and the Amazonian palm berry (Acai) flavor. Iced Vita Coco can add juice and wine cocktails.
This beverage is packaged in Tetra Pak Co., Ltd. dark and heat-resistant 250 ml Prisma, and has a shelf life of 6 months. The Tetra Pak drill is an octagonal aseptic drink box with a ergonomic design with a tear-off top cover and pour spout at the top. The product is packaged on the Tetra Therme Aseptic Flex forming/filling/seal system.
The Prisma is said to be the only aseptic packaging product that can preserve the natural ingredients, color and aroma of coconut milk when it is filled with coconut milk. The manufacturer's editorial for Packaging Digest stated: “This is the only packaging method that we can guarantee that 100% natural coconut milk does not oxidize in one week or less. It is not necessary to add a variety of preservatives, sugar and seasonings. It's authentic.”
The Tetra Aseptic drill used by Vita Coco was pressed in 7 layers of polyethylene/paper/metal foil with a tropical print and coconut motif on the surface. It was produced by Tetra Pak.
In the Chinese market, we have seen that products using Tetra Pak aseptic drills mainly consist of 250 ml of Yaha coffee and milk tea produced by a company in Kunshan, Jiangsu, China. The top has an aluminum foil sealed opening and can be used directly for drinking. Drink. The product warranty period is 12 months and the price is 3 yuan (Figure 1b). According to another report, the Tetra Pak assortment of products produced in Shanghai also uses Tetra Pak.

Figure 2b

Speedo joins sports drinks market

At the end of April this year, a low-calorie sports drink using the Speedo brand was introduced in the United States. The label was marked on the label with vitamins and electrolytes. The packaging used a sea blue, 18-ounce PET bottle, and orange. Flavor, lemon, apple, and mixed juice flavors (Figure 2a). Original Speedo sports drinks with electrolytes will also be launched soon.

Figure 2a

Speedo Sports Beverage was filled by Performance Waters LLC under the license of Authentic Health Products, using hot fill, using Graham Packaging's injection molded/stretched PET bottle with embossed molded bottles. "Speedo" and its arrow sign. The edged side walls increase the strength of the bottle. The wide bottle top is a silver, 43 mm diameter plastic cover from Silgan Plastics, Inc.; the label is AET's fully coated, moisture-proof, biaxial orientation. The polypropylene film label, printed by Renaissance Mark (), is printed on the bottom of the label with the names of the six vitamins contained in the beverage.
Manufacturers cited data from Euromoniter Intl saying that between 1997 and 2002, sales of such functional beverages in the United States increased by 80.4%.
Red Square is a functional beverage produced in the United Kingdom. It is sold by a Sino-British joint venture fruit and wine company in Beijing. It is special in two ways: First, its composition is relatively new to consumers, including carbonated water, vodka, caffeine, vitamins, and taurine, etc., with an alcohol content of 5%; second, it's outside The packaging label has a metallic texture of aluminum, and the entire glass bottle is covered, not only visually different, but also technically advanced. Red Square sells for 9.40 RMB (Figure 2b).

Figure 2b

Bags of cocktails

The new packaging for this drink comes from Lt. Blender. The upright pouch with gussets at the bottom (Fig. 3a) holds a portable seasoning for preparing 16 or 1/2 gallons of Lt. Blender Margarita in a Bag cocktails. Agent. Simply add the appropriate amount of wine and water to this plastic package and chill it out before drinking. The bag is 7 inches wide and 11 inches high. It not only loads and mixes dry blends, but also holds a cocktail. On the front of the bag there is an officer wearing a beret and aviator glasses and holding a glass of chilled cocktail. The back of the bag is marked with a tick mark for adding water and wine, and a transparent window for consumers to see them. Add liquid to the bag.

Figure 3a

The origin of this product is printed on the back of the bag. It was first invented by an American paratrooper officer during the Vietnam War. The bright color of the lidded bag used for bagged cocktails is a Kap-Pake product from Kapak (). It is made of a polyester/biaxially oriented nylon/linear low density polyethylene laminated with at least six colors of gravure printing. The neck of the bag is sealed with a red or green threaded plastic cap with Menshen Packaging's TE sling so that the product can stand upright on the shelf or hung on the hook.
The manufacturer introduced the intention of using vertical pouch packaging: "It is more efficient than rigid containers. It can be flattened during transport, and will not occupy too much space in the refrigerator after filling. Threaded plastic covers make The drink is sealed in the bag and does not burst when frozen." The company initially sold cocktail dry agents to restaurants and food wholesale markets and later to the retail market. The company uses vertical screw filling equipment from All-Fill () and AMS Filling Systems () to fill dry agents. Prices range from $6 to $9.
Due to the consumption habits and the barrier properties of packaging, there are still very few flexible packaging products used in China's alcoholic beverages, which are only found in a small amount of low-end wines, such as Sichuan sorghum liquor. The price of 500ml is about 3.5 yuan (Figure 3b).

Figure 3b

Nestle's inverted squeeze bottle

Nestl帹's new Nesquik syrup uses a 22-ounce inverted squeeze bottle with a non-drip closure to bring new ideas to products such as ice cream and milk (Figure 4a). This unique shape of the bottle facilitates the gripping of different sizes of hands. In addition, the reverse design of the bottle allows the user to completely squeeze the syrup.

Figure 4a

Nesquik syrup is available in chocolate and strawberry flavors. The newly designed bottle is easy to use and fun. It solves the problem of sticky syrup sticking to the mouth of the syrup. Adults and children can easily use it to squeeze syrup on ice cream, fruit bowls, milk shakes, pancakes and other foods.
This inverted squeeze bottle is an HDPE bottle whose shrink sleeve extends all the way to the edge of the pop-open bottle cap. Opening strips on the side of the label near the bottle cap and holes in the label on the lid edge facilitate tearing of the label. The internal seal of the bottle mouth is used for leak prevention and must be removed before use. Nesquik syrup, which is sold in inverted squeeze bottles, costs $1.79 and is sold at ice cream counters and other counters for Nesquik products at grocery stores across the United States. The bottle label and clear plastic cover are provided by WinPak () and packaged using Modern's horizontal filler.
The Bailiwow cartoon multidimensional beverage of the Huiyuan Group emphasizes its reusability and collectability in product promotion. Although the price of the 355ml beverage is as high as 15 yuan, it has also won the children's favor. Ballywow uses the “Belly Washer” trademark owned by the US In Zone brand company, the registered packaging form and the copyright (Fig. 4b).

Figure 4b

PET bottled Perrier enters the United States <br> PET bottles for mineral spring soda drinks Perrier have been sold in Europe for three years, starting in May this year in the United States to launch its green plastic bottles (Figure 5a). This 1 liter PET bottle is derived from the original packaging product to meet the needs of the American public for portable non-glass packaging premium beverages.

Figure 5a

The new PET bottle retains the original glass bottle with a green appearance of 141 years and an elegant streamlined shape. It is lightweight, unbreakable, can be used for resealing and recycling, and is sold in supermarkets and specialty stores nationwide. The suggested retail price is 1.49 US dollars. With natural lemon and lime flavors. It is said that Perrier will also introduce a 500-ml plastic bottle package to the United States next year.
The early development of plastic bottles of gas-containing beverages had caused the escape of bubbles from the bottle wall at the bottleneck. In order to solve the Perrier air bubble escape problem, the development of this 1 liter multi-layer plastic bottle lasted for 5 years. The final design structure was to add a layer of nylon sandwich between two layers of PET to effectively block air bubbles.
Perrier’s US sales company, Nestl Waters America (NWA), said Perrier wanted to bring new ideas to the old brand of soda mineral water to attract new consumers. Mike Hoynes, Perrier’s brand manager, said: “The new packaging means that more people will be able to easily enjoy Perrier at various venues, such as swimming pools, parks, and even outdoor barbecues. The company hopes to use packaging changes to attract young, active The group that tends to consume soft drinks, while continuing to produce traditional glass bottled drinks.” Perrier pioneered the bottleneck of carbonated soda mineral water in the US market in 1976. Today, people's health awareness has gradually increased, and they are keen on the diet structure of low calories. Perrier plastic bottles will be more affinity.
The Jingtian mineral water produced in Shenzhen has a unique style on the bottle design. The colorless transparent long cylindrical bottle body is decorated with several corrugated concave lines, which not only expresses the texture of water, but also facilitates gripping. The 348ml is priced at $1.40 (Figure 5b).