Every fashion advertisement must have a cultural strategy, which is the basic idea of ​​modern apparel advertising strategy. Apparel advertising needs to reflect not only the cultural connotation of the product, the value trend of the enterprise, but also the interpretation of life philosophy and life attitude. Looking at the excellent costume advertisements over the years, apparel packaging design is one of the cultural industries. Culture itself is a kind of personality and characteristic. Like Chinese calligraphy, it advocates flexible performance in image creation, as does apparel packaging design.
A basic feature of aesthetics is its image. For the perception of beauty, the fundamental purpose is to perceive the image. The consumer perceives the image of the commodity through the stimulation of the first impression in the visual aesthetic, and deeply stays in the subconscious, and draws from the fresh, initial contact. The overall feeling of packaging design, at the same time form a first impression of the goods, to lay the foundation for consumers to enter a rational understanding and accept goods.
The packaging design of clothing is part of people's visual and objective objects. In addition to transmitting information, protection and promotion for goods, it must be rational, practical and aesthetic in design, that is, objectively and fully display goods. The perfect image of intrinsic quality and appearance. Functionality and practicality are the first requirements of most consumers for the quality of goods, while the tasteful design is to create a complete and vivid image of the goods, so that consumers can not only obtain genuine goods, but also produce from the design. Beauty, pleasure.
With the advancement of society and the concept of design for life, designers are able to discover new aesthetic tastes in this kind of surging, truly experiencing people's consumption impulses, concentrating on product form and design; standing in the era of aesthetics The forefront of the rapids, improve the art position of goods, greatly meet the needs of consumers, and constantly improve people's quality of life. Excellent packaging design works should make people realize the desire of beauty and enjoy the pleasure and enjoyment of beauty.
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