Big data is no stranger to many restaurant operators for the magic of restaurant management. Recently, it has been reported that Li Yan, one of the founders of the restaurant's take-out hot pot, has achieved regional NO.1 through half a year of operation through the use of a series of big data.
Li Yan's own hobby is data science, and the old bank is financial payment business. But for catering owners who don't have a professional background, how to use big data is a problem!
Recently, in a sharing in Shenzhen, Jing Hao from the US group's smart payment, detailed how to use smart payment related products to help catering businesses to do marketing. It is understood that this is the first time the US group commented on the disclosure of this function.
At the 2016 World Internet Conference, Meituan commented on the launch of the Meituan Smart POS, and subsequently launched the US Mission QR code payment and second payment products to provide merchants with convenient, aggregated and efficient cashier services to help merchants improve their cashier efficiency. , saving costs and increasing the turnover rate. The person in charge of the marketing of green tea restaurant once mentioned that green tea is paving the beauty group pos in various stores, “helping to further improve the turn-over rate and user experienceâ€.
Not only the improvement of efficiency, but more importantly, the improvement brought by marketing. Based on the US group comment platform, with the US group review big data, catering businesses can carry out the following aspects of marketing.
01 with payment as the entrance to achieve closed-loop marketing
The US Mission provides services to more than 600 million consumers and over 4.5 million quality merchants, and has an absolute leading position in the food and beverage industry. Based on the US group's big data advantage, combined with the WeChat platform, with payment as the entrance, the US group reviews can provide closed-loop marketing for catering businesses.
Through the US group evaluation platform data, the restaurant can have a more comprehensive and accurate understanding of its own consumer groups, including consumption frequency, consumer price unit price, etc., so as to conduct more effective marketing.
The US group commentary provides marketing methods for paying coupons, full coupons, paying coupons, festivals, membership gatherings, and sharing red envelopes to meet the marketing of each scenario. After the payment of the US Mission Smart POS, QR code, second payment, etc., the consumer has a key to the coupon, the merchant intelligent verification, based on the US group evaluation platform, combined with WeChat, to form a complete marketing closed loop.
Take the voucher as an example, the merchant sets it up independently, the consumer receives the take-away voucher after paying in the restaurant, and then takes out the consumption in the US group, which opens up the take-out increment for the restaurant, forming a closed loop of the offline line and the store to the take-out.
02 combined with WeChat, marketing to get on social express
Not only based on the US group, public comment, US group take-out and other APP, the cashier, post-payment marketing, but also with the depth of WeChat with 900 million users.
He Wei from WeChat pays out that “Mei Tuan Comments is an important partner for catering merchants under WeChat payment lines.†She mentioned, “In the big data environment, the connection of scenes formed by smart payment can effectively drive the catering industry to achieve Efficiency upgrades and cognitive upgrades, while payment flows can be used for restaurant marketing, improving services and building catering brands."
At present, after the payment of products such as the US Mission Smart POS, QR code and second payment, various marketing methods are open to the depth of WeChat. For example, in the WeChat card package, consumers will automatically remind them when they receive the coupons. The coupons will also be reminded before they expire. The coupons will be shared by WeChat and friends in the WeChat group. Coupon collection and nuclear sales.
03 restaurant evaluation, helping to promote the restaurant ranking
After the customer's smart POS, QR code, and second payment, the customer can actually evaluate, map, and score the stars. The evaluation can be displayed on the US group and the public comment platform. Restaurant service staff can interact with consumers through the store's smart POS.
A large number of post-payment evaluations every day can quickly accumulate the evaluation of the restaurant, thereby improving the ranking of the restaurant and attracting passengers to the restaurant.
It is understood that in addition to the US Mission Smart POS, QR code, second payment, the US group review will have more cashier tools for catering businesses, and the marketing functions based on these cashier tools are also continuing to be enriched. Based on the platform and data of the US group reviews, combined with WeChat products, the marketing of catering businesses can be more precise and efficient.
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